The future belongs to those who create it! By injecting ethics into their concepts, designers of today are able to change the world of tomorrow and the world of the next generation. But what about that next generation? What are their needs and values about ethics? In the ideal ethical world of 'the old generations' there's no place for pop, youth culture or for big brands or other appealing lifestyle stuff that makes being young so nice! Forecasters Irene Westerbeek and Mona Dekker joined forces to realize a trendproject for the students of the Willem de Kooning Academie in Rotterdam, the Netherlands. During the bi-annual project-week students were challenged to develop a trendconcept which contained a vision on ethics. In separated groups, the students figured out which ethical trends they thought were going to be important in the Future for them as designers. Enjoy a exploring journey to the future of the students that is all about Togetherness, Re-activism, DNAliention and Super Multi-use!

1. INJECTING NEW ETHICS
INTO THE EVERYDAY!
YOUNG VISIONS ON ETHICAL CONSUMERISM
A PROJECT BY THE WILLEM DE KOONING ACADEMIE
AND THE COOL COLLECTOR

2. INJECTING NEW ETHICS INTO THE EVERYDAY!
‘THE FUTURE BELONGS TO THOSE WHO CREATE IT!’
BY INJECTING ETHICS INTO THEIR CONCEPTS, DESIGNERS OF TODAY ARE ABLE TO
CHANGE THE WORLD OF TOMORROW AND THE WORLD OF THE NEXT GENERATION.
BUT WHAT ABOUT THAT NEXT GENERATION? WHAT ARE THEIR NEEDS AND VALUES ABOUT
ETHICS? IN THE IDEAL ETHICAL WORLD OF ‘THE OLD GENERATIONS’ THERE’S NO PLACE
FOR POP, YOUTH CULTURE OR FOR BIG BRANDS OR OTHER APPEALING LIFESTYLE STUFF
THAT MAKES BEING YOUNG SO NICE!
FORECASTERS IRENE WESTERBEEK AND MONA DEKKER JOINED FORCES TO REALIZE A
TRENDPROJECT FOR THE STUDENTS OF THE WILLEM DE KOONING ACADEMIE IN
ROTTERDAM, THE NETHERLANDS.
DURING THE BI-ANNUAL PROJECT-WEEK THE STUDENTS WERE CHALLENGED TO DEVELOP
A TRENDCONCEPT WHICH CONTAINED A VISION ON ETHICS. IN SEPARATED GROUPS, THE
STUDENTS FIGURED OUT WHICH ETHICAL TRENDS THEY THOUGHT WERE GOING TO BE
IMPORTANT IN THE FUTURE FOR THEM AS DESIGNERS.
ENJOY A EXPLORING JOURNEY TO THE FUTURE OF THE STUDENTS THAT IS ALL ABOUT
TOGETHERNESS, RE-ACTIVISM, DNALIENTION AND SUPER MULTI-USE!
IRENE WESTERBEEK, APRIL 7TH 2011
INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> INDEX

3. FOOD >> DNALIENATION
MIRRE V/D BERG, VEERLE EVENS, LISA GALESLOOT,
MARJOLEIN HEIJE, FLOOR KUITERT
FASHION >> SUPER MULTI USE
JUDE FINIES, KAREN HOGENBOOM, NORA SOLISA
GEAR & INTERIOR >> WE*UNIFY
CINDY BAKKER, SARAH DISTEL, CRISSY FILA, LIANNE
HUIZING
MEDIA >> REACTIVISM
CECIL KLEINE, LILIAN RADOVIC, SUYIN RIDDERSTAAT
INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> INDEX

4. FOOD >> DNALIENATION
MIRRE V/D BERG, VEERLE EVENS, LISA GALESLOOT,
MARJOLEIN HEIJE, FLOOR KUITERT
INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FOOD

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30. FASHION >> SUPER MULTI USE
JUDE FINIES, KAREN HOGENBOOM, NORA SOLISA
INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION
FOOD

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41. INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> FASHION

42. GEAR & INTERIOR >> WE*UNIFY
CINDY BAKKER, SARAH DISTEL, CRISSY FILA, LIANNE
HUIZING
INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

43. INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

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49. INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> GEAR & INTERIOR

50. MEDIA >> REACTIVISM
CECIL KLEINE, LILIAN RADOVIC, SUYIN RIDDERSTAAT
INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

51. INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

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53. INJECTING NEW ETHICS INTO THE EVERYDAY! >> YOUNG VISIONS ON ETHICAL CONSUMERISM >> MEDIA

54. THANKS FOR WATCHING!
FOR MORE INFO OR IDEAS:
IRENEWESTERBEEK@GMAIL.COM
THECOOLCOLLECTOR.BLOGSPOT.COM