Several important questions arise when you decide it is time to establish a mobile presence for your brand. The first and possibly most important is whether to use a mobile app or mobile web. They both have the same role, to properly display your content to users on various mobile devices and platforms, from Android and iPhone to Windows Phone. However, there are significant differences between a mobile app and mobile website. So, which one is better for your brand and your audience? Mobile app, mobile web, or both? To further help with your decision, we created an infographic titled “Mobile app vs Mobile web”, which compares the benefits of both, mobile app and mobile web. Enjoy!