The document summarizes a Twitter campaign called #FeelingBlue where over 72 million tweets were generated by 930 contributors within 24 hours, reaching over 8 million people. The hashtag trended worldwide within 5 hours and was the number 1 trending topic in India for over 24 hours. Most conversations were positive and neutral at 98% while only 2% were negative. The campaign received over 4000 contest entries of positive #FeelingBlue moments and helped make Monday feel better and more positive.