The document celebrates 60 years of Cannes Lions, focusing on Grand Prix winners from different countries and the evolution of award categories since the festival's inception. It highlights landmark advertising works like the Marlboro Man and outlines the festival's history, including host cities and notable delegates. Additionally, it includes details on upcoming events, speakers, and an awards schedule for 2013.

1. 60 Years of Cannes Lions
1950s
#CannesLions

2. Grand Prix Winners From the Past 60 Years
By Country
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3. 1954
Venice
1955
Monte Carlo
1956
Cannes
1957-1983
Alternated
between
Cannes
and Venice
1984
Cannes
became
permanent
home of
the Festival
History of
Host Cities
By Agency
16 DDB
11 BBDO
11 TBWA
09 Crispin Porter & Bogusky
09 JWT
By Industry
24 Technology
23 Automotive
16 Food, Agriculture and Restaurant
16 Sports/Sportswear
16 Financial Services
By Client
14 Nike
06 Volkswagen
06 Unilever
05 Procter & Gamble
05 Pepsico
Top 5 Grand Prix Winners of All TimeGame
Changer:
the 1950s
With the 60th anniversary of Cannes Lions
comes a celebration of the iconic work that
changed the landscape of advertising.
The Marlboro Man
This aspirational icon was created by Leo Burnett
in 1954. He transformed the Marlboro brand into
one of the most memorable—and masculine—in
the world.
Categories
in the 50s
In the 1950s there were only two major categories
of "advertising film" awards: TV and Cinema. Today
there are 16 categories. Learn about the newest
one in Infographic 2.

4. 130 delegates attended the first Festival in 1954
12000
2013
2013
0092 Countries
Submitted Entries
Estimated
Delegates 35765 Entries
Submitted

5. 1954: 187 Entries for 14 Countries
Italy France Germany UK US Sweden Belgium
42 38 36 29 19 7 4
Netherlands Norway Chile Australia Denmark Switzerland Spain
4 3 1 1 1 1 1
12000
2013
2013
0092 Countries
Submitted Entries
Estimated
Delegates 35765 Entries
Submitted

6. What We’re Looking Forward To
To Eat
Salad Nicoise
Fresh Produce from
Marche Forville
Party Freebies
We Love
Standing on Stage to
Collect a Gold Lion
The Big Gerald
Scarfe-illustrated
Banner on the Palais
Shopping at
Marché Gambetta
Parties
Cannes Connect Bar
MediaLink/Clear
Channel Party @
Hotel du Cap
Translation Party
To Do
Walk Up the Hill to
Eglise Notre-Dame
de l'Esperance
Sleep off a Long
Night on the Beach
Make it to Both
the Opening and
Closing Galas
Places
To Go
The Famous Gutter Bar
Chateau de la Napoule
(especially for the
Viacom party)
Vieux Port to See
the Yachts
To See
At Least One Speaker
per Day
Couture on the Croisette
The View from the
Rooftop at Radisson Blu

7. 2013 Speaker Highlights
Anderson Cooper Lou Reed Rem Koolhaas
Conan O’Brien 19 June
19 June
19 June
19 June
Lee Clow Kid President
Sean Combs Martha Stewart Vivienne Westwood 18 June 20 June
Jimmy Wales
Annie Leibovitz 18 June
18 June
21 June
20 June 20 June
17 June
David Karp

8. Awards Schedule
Creative Effectiveness Lions
Promo & Activation Lions
PR Lions
Direct Lions
Cannes Chimera Finalists
Monday
17 June 2013
Media Lions
Mobile Lions
Innovation Lions
Outdoor Lions
Media Agency of the Year
Cannes Chimera Finalists
Tuesday
18 June 2013
Press Lions
Design Lions
Radio Lions
Cyber Lions
Media Person of the Year
Cannes Chimera Finalists
Wednesday
19 June 2013
Film Lions
Film Craft Lions
Branded Content &
Entertainment Lions
Titanium and Integrated Lions
Palme d'Or
Creative Marketer of the Year
Independent Agency of the Year
Grand Prix for Good
Lion of St. Mark
Holding Company of the Year
Network of the Year
Agency of the Year
Cannes Chimera Finalists
Saturday
22 June 2013
Shortlist Schedule
Direct Lions
Promo & Activation Lions
Innovation Lions
Sunday
16 June 2013
PR Lions
Media Lions
Outdoor Lions
Mobile Lions
Press Lions
Creative Effectiveness Lions
Monday
17 June 2013
Cyber Lions
Design Lions
Radio Lions
Tuesday
18 June 2013
Film Lions
Titanium and Integrated Lions
Film Craft Lions
Branded Content & Entertainment Lions
Friday
21 June 2013

9. 1950s 1960s 1970s 1980s 1990s 2000s
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