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Inertia Guide to Financial Products
So Many Products in the markets where to go?
Designed to Confuse 
Many objectives in a single products makes it impossible for client 
To measure and evaluate product against its objectives
Think about your current product 
How many objectives does it has ? 
Insurance 
• Q1:Does your current product offer insurance 
• Q2:Does it offer best affordable insurance product. 
Growth 
• Q1:Does your product grows your capital 
• Q2:Does it offer most competitive performance in industry ? 
Tax 
Q1:Does it offer best tax saving option available ? 
Q2: 
Savings 
• Q1:Does you product allows you to park your savings 
• Q2:Does it help you save more than any other product ?
Q1’s = Yes 
Q2’s = Don’t know 
Product = God Knows 
If you are not able to evaluate performance of your 
product on different objectives then probably you are stuck 
with a product which is offering you sub-optimal 
performance on each objective 
Having a product doing all is a great thing but often products are designed 
Too complex for clients to understand its performance.
Even after holding multiple policies 
most people us do not have 
sufficient life cover 
Most of the complex products give 
suboptimal returns and have no 
suitability for the buyers
ULIP’s are one of the example of such product which offered 
Everything. It is estimated loss of investor wealth in this 
Product Is 1.5 trillion as per Wikipedia.
There are very simple and competitive products available 
for each of your requirement which can bring you back in control
Transparency 
• Check how 
easily you can 
evaluate 
product 
performance 
against other 
products 
Cost 
• How much is 
cost of product. 
• As financial 
product invest 
your money, 
how much 
money in 
invested. 
Performance 
• Past 
performance 
• How easy is to 
monitor and 
compare 
Alignment of 
Interest. 
How are clients 
interests ,agents 
interest and 
product companies 
interests aligned. 
Choosing a product
Insurance 
Risk Cover. Should be 10 times Annual 
earnings. Should be a term plan 
Liquidity 
For emergency needs and cash flow, 
use FD and Savings 
Surplus Mostly in Equities
INERTIA Your Gateway to Financial Freedom 
Equities as a tool for long 
term wealth creation
INERTIA Your Gateway to Financial Freedom 
Equities as a tool for long 
term wealth creation
Finding your Money Minting Machine 
Earning and Debt 
• Predictable Earnings 
• Low Debt 
Understandable 
• Don't take a genius to run 
Professional management 
• Management is owner-oriented 
• Promoter fair to minority shareholders
Finding your money minting Machine 
Strong franchises 
• Freedom to price 
• Low Debt 
ROI Focus 
• Management focused in “Return on 
investment “ than chasing growth wildly. 
Reasonable Valuation 
• Price is what you pay value is what you get
Inertia Strategy 
Zero tolerance to 
permanent loss of capital 
Accumulate wealth 
through power of 
compounding
Inertia Framework 
Help you allocate the right amount 
to equities – balanced allocation 
key to successful wealth creation 
through equities 
Investment process
PORTFOLIO DESIGN 
Diversified portfolio of 30 companies 
Highest allocation in one stock : 5% 
Diversified portfolio of 30 companies
Performance and Expectation 
Performance (%) 
60 % returns in last 2 years 
1-month 
(Aug 14) 
3-month 
(Jun 14-Aug 14) 
6-month 
(Mar 14-Aug 
14) 
12-month 
(Sep 13-Aug 
14) 
Since inception 
(31st Aug 2012) 
Inertia Portfolio 4.4 13.7 28.5 53.4 59.7 
Sensex 2.9 10.0 26.1 43.1 51.9 
Nifty 3.0 10.0 26.7 45.4 51.3 
Expect the portfolio to generate 15-20% CAGR in the long-term on 
an absolute basis and outperform the Sensex on a relative basis
Insurance Products Mutual Funds Trading/broking Inertia 
Transparency Low Low Low Very High 
Cost High Medium Very High Low 
Performance VS 
Benchmark Very Low Medium Negative High 
Customized Service No No No Yes 
Alignment of Interest No No No Yes 
Brand Value Very high High Medium New Brand 
Fee High Medium Very high Low
No Fee for underwater portfolio : Pay us fee only when your portfolio has 
given returns 
Free Trial for One Quarter 
Post Paid Service 
PORTFOLIO SIZE ADVISORY FEE 
INR 0-2 Lakhs INR 1,000 per Quarter 
INR 2-5 Lakhs INR 1,500 per Quarter 
INR 5-10 Lakhs INR 2,000 per Quarter 
> INR 10 Lakhs 0.2 % of Portfolio size per Quarter
Summary 
Easy to understand product which can be evaluated against its objective . 
Product with complete alignment of Interested. 
Product with complete transparency. 
Low cost . 
 Client is at driver’s seat. 
No alternate product available in the market.

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Inertia Guide to Financial Products

  • 1. Inertia Guide to Financial Products
  • 2. So Many Products in the markets where to go?
  • 3. Designed to Confuse Many objectives in a single products makes it impossible for client To measure and evaluate product against its objectives
  • 4. Think about your current product How many objectives does it has ? Insurance • Q1:Does your current product offer insurance • Q2:Does it offer best affordable insurance product. Growth • Q1:Does your product grows your capital • Q2:Does it offer most competitive performance in industry ? Tax Q1:Does it offer best tax saving option available ? Q2: Savings • Q1:Does you product allows you to park your savings • Q2:Does it help you save more than any other product ?
  • 5. Q1’s = Yes Q2’s = Don’t know Product = God Knows If you are not able to evaluate performance of your product on different objectives then probably you are stuck with a product which is offering you sub-optimal performance on each objective Having a product doing all is a great thing but often products are designed Too complex for clients to understand its performance.
  • 6. Even after holding multiple policies most people us do not have sufficient life cover Most of the complex products give suboptimal returns and have no suitability for the buyers
  • 7. ULIP’s are one of the example of such product which offered Everything. It is estimated loss of investor wealth in this Product Is 1.5 trillion as per Wikipedia.
  • 8. There are very simple and competitive products available for each of your requirement which can bring you back in control
  • 9. Transparency • Check how easily you can evaluate product performance against other products Cost • How much is cost of product. • As financial product invest your money, how much money in invested. Performance • Past performance • How easy is to monitor and compare Alignment of Interest. How are clients interests ,agents interest and product companies interests aligned. Choosing a product
  • 10. Insurance Risk Cover. Should be 10 times Annual earnings. Should be a term plan Liquidity For emergency needs and cash flow, use FD and Savings Surplus Mostly in Equities
  • 11. INERTIA Your Gateway to Financial Freedom Equities as a tool for long term wealth creation
  • 12. INERTIA Your Gateway to Financial Freedom Equities as a tool for long term wealth creation
  • 13. Finding your Money Minting Machine Earning and Debt • Predictable Earnings • Low Debt Understandable • Don't take a genius to run Professional management • Management is owner-oriented • Promoter fair to minority shareholders
  • 14. Finding your money minting Machine Strong franchises • Freedom to price • Low Debt ROI Focus • Management focused in “Return on investment “ than chasing growth wildly. Reasonable Valuation • Price is what you pay value is what you get
  • 15. Inertia Strategy Zero tolerance to permanent loss of capital Accumulate wealth through power of compounding
  • 16. Inertia Framework Help you allocate the right amount to equities – balanced allocation key to successful wealth creation through equities Investment process
  • 17. PORTFOLIO DESIGN Diversified portfolio of 30 companies Highest allocation in one stock : 5% Diversified portfolio of 30 companies
  • 18. Performance and Expectation Performance (%) 60 % returns in last 2 years 1-month (Aug 14) 3-month (Jun 14-Aug 14) 6-month (Mar 14-Aug 14) 12-month (Sep 13-Aug 14) Since inception (31st Aug 2012) Inertia Portfolio 4.4 13.7 28.5 53.4 59.7 Sensex 2.9 10.0 26.1 43.1 51.9 Nifty 3.0 10.0 26.7 45.4 51.3 Expect the portfolio to generate 15-20% CAGR in the long-term on an absolute basis and outperform the Sensex on a relative basis
  • 19. Insurance Products Mutual Funds Trading/broking Inertia Transparency Low Low Low Very High Cost High Medium Very High Low Performance VS Benchmark Very Low Medium Negative High Customized Service No No No Yes Alignment of Interest No No No Yes Brand Value Very high High Medium New Brand Fee High Medium Very high Low
  • 20. No Fee for underwater portfolio : Pay us fee only when your portfolio has given returns Free Trial for One Quarter Post Paid Service PORTFOLIO SIZE ADVISORY FEE INR 0-2 Lakhs INR 1,000 per Quarter INR 2-5 Lakhs INR 1,500 per Quarter INR 5-10 Lakhs INR 2,000 per Quarter > INR 10 Lakhs 0.2 % of Portfolio size per Quarter
  • 21. Summary Easy to understand product which can be evaluated against its objective . Product with complete alignment of Interested. Product with complete transparency. Low cost .  Client is at driver’s seat. No alternate product available in the market.