The document provides guidelines for designing an effective business brochure. It outlines five major points to consider: 1) properly structure the brochure, 2) use the brochure to advertise to customers, 3) provide clear company information to customers, 4) help customers understand the company, 5) improve motivation. Readers should understand how to attract customers, include important details, and represent the company accurately. Technical brochures require product details and calls to action, while tourism brochures emphasize images and events. Questions to consider include differences between technical and tourism brochures, key requests to include, and effective brochure structure.

1. 1. INFORMATION RESEARCHER - Person # 1
A. What are the major points in the articles you see above?
・About how to make the company brochure, the rule on making it, and examples of
the company brochure.
B. Why is this article important? Write 5 major points in the article that are important. Write in your own
words.
・ The first point for this article is that it is important to know how to structure the broture.
・ The second point is that the company brochure become a advertisement for customers.
・ The third point is that the rule writing brochure is required for the provision clear information of
company to customers.
・ The forth point is the form of its own company comprehension for its company.
・ The fifth point is to improve its motivation.
C. Explain 5 reasons why one should read the above article when preparing to design an important
business brochure on any topic? Write in your own words.
・ The 5 reasons for reading the article are correcting the brochure on the rule
, knowing how to make brochure, knowing the important points in the start making
the brochure, knowing how to attract customer's view, becoming aware of the company features to the
employees.
D. Write a paragraph explaining the common guidelines that you find in the article above. Write in your
own words.
・ For making the company brochure, first, we must take hold on the features of
the company and decide how we design and structure on the brochure. Then we had
better not use the vain description such as all caps as a way to stress a point,
bold or italics. Finally, we must take care of deciding the company image by th
e brochure.
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2. CONTENT ORGANIZER - Person # 2
A. Explain the overall idea for designing a technical brochure as is mentioned in
the article above. (50 words minimum)
To begin, you need a clear understanding of how to use the finished product. There are two, and only
two, functions of brochures. Type one is that the brochure should be designed to attract customer’s
attention. Type two can be crammed with information which customers want to know everything. Write
your copy from
the customers point of view, not yours.
B. Talk about a brochure that you want to prepare. Explain at least 10 major points you will include in

2. this brochure of your choice. What will be the purpose o
f the brochure? Write in your own words.
I will prepare a brochure of laptop computer.
Put my selling message on the cover.
Next to cover, write captions photograph easy to read.
Take some copy words so that customers to get impressions.
Contain lots of white space and short thoughts rather than long paragraphs.
Take many pictures.
Write its spec.
Use a single illustration on the cover
Background color of the brochure is white so that easy to see.
Write call number of publisher for customers to help.
Write schedule of events.
Spotlight the important facts.
C. Write five sentences explaining how a company should approach the design of a
technical brochure.
To begin, you need a clear understanding of how to use the finished product.
Make it get calls to action and to educate in detail.
Develop a theme for your marketing plan and carry it throughout your ad campaign
.
Image that the brochure will be displayed.
Ask for the order.
D. Write down five sentences explaining how a technical brochure should be different from a tourism-
related brochure. Write in your own words.
It needs details of product.
It should introduce yourself.
It needs to ask order.
You may not image that it will displayed.
It needs advertisement.
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3. PLAN DEVELOPER - Person # 3
A. Develop a short concept map using the Concept Mapping software based on the a
article you see above. Pick up the major sentences and make a concept map. Submit
your Concept Map in Slideshare. Submit the URL in Moodle.
http://www.slideshare.net/guest565cc7/week4-31?from=embed
B. Develop a short concept map explaining how the following website works. Submit your Concept Map
in Slideshare.
http://www.printplace.com/printing/brochure-printing.aspx

3. http://www.slideshare.net/guest565cc7/week4-32?from=embed
C. Write down the definition of 5 major key words that are used in the concept map.
Ask the order.
Understand how to use.
Compose the brochure.
Explain the detail.
Print the brochures.
D. Write down three major questions that might explain the major argument or information in the the
article you see above.
Why should a technical brochure be different from tourism related brochure?
What do I need to mainly ask the order?
How do I structure the brochure?