The document discusses the evolution of India's tourism branding and logo from 2002 to 2010. It notes that the "Incredible India" campaign launched in 2002 coincided with foreign tourist arrivals growing from 2.3 million to 5.58 million and tourism revenue increasing from $2.8 billion to $14.16 billion. The new redesigned logo featured the national bird peacock in an elegant font to depict Indian culture and uniqueness for foreign visitors.