SlideShare a Scribd company logo
Raul Pinto
Rohan Kapuria
Simple typeface                     Exclamation




                  Multicolored Tittle
The Incredible India campaign
        started in 2002
Number of foreign tourist arrivals grew
  from about 2.3 million in 2002 to
     about 5.58 million in 2010
Revenue grew from $2.8 billion to
         $14.16 billion
The new redesigned logo
Peacock – National Bird
The use of a Elegant Font face
Indianness
Target Audience
• Depicts the cultural aspect
• Unlike the previous logo brings Indianness into
  the picture
• Something unique for foreign tourists
Thank you

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Incredible India