Increasing Competitiveness Through Passenger Engagement and Relationships
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This presentation encourages readers to undertake a future-oriented perspective of on-board experience and shows how to meet passengers needs
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Increasing Competitiveness Through Passenger Engagement and Relationships
- 1. Increasing competitiveness through passenger engagement and relationships Delivering infotainment to meet passenger needs
- 2. QUIZ!3 truths about on-board passenger experience & social media
- 3. FACT #1 ”These days passengers can easily access the internet anywhere through their smart phones - also on board a train”
- 4. True or False? FACT #1 ”These days passengers can easily access the internet anywhere through their smart phones - also on board a train”
- 6. FACT #2 ”On board Wi-Fi is a stable and solid add on that creates high passenger satisfaction”
- 7. FACT #2 ”On board Wi-Fi is a stable and solid add on that for sure creates high passenger satisfaction” Accepted or Rejected? FACT #” ”On board Wi-Fi is a stable and solid add on that for sure creates high passenger satisfaction”
- 8. FACT #2 ”On board Wi-Fi is a stable and solid add on that for sure creates high passenger satisfaction”
- 9. FACT #3 ”Passengers can easily use social media on board a train”
- 10. FACT #3 ”Passengers can easily use social media on board a train” Pass or Fail? FACT #3 ”Passengers can easily use social media on board a train”
- 11. FACT #3 ”Passengers can easily use social media on board a train” Pass or Fail?
- 12. ADMIT IT!
- 13. ADMIT IT!
- 14. What to do?
- 15. A reality Make sure to imagine online concepts that works in offline mode
- 17. Build concepts that fulfills the need of entertainment but works in offline mode
- 18. Do not create illusions! Create clever work arounds to keep passengers satisfied and add value!
- 19. THANK YOU! Jesper Bang-Olsen, CEO Aporta Digital, jb@aportadigital.com