Inclusive Giving, AFP Leadership Academy, Houston 2012

•Download as PPTX, PDF•

0 likes•225 views

The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

Inclusive Giving, AFP Leadership Academy, Houston 2012

Workshop presented by Holly Wagg at the 2015 AFP Congress. Around 19% of Canadian charities report that they pay close attention to key performance indicators (KPIs), benchmarks, and other goals to measure the performance of their digital program. That means that roughly 81% of us aren’t measuring what matters. What should you measure? How do you find the data? And why should you bother? If you’ve ever asked yourself any of these questions, this hands-on workshop is for you. Together, we’ll review what key KPIs you should have in place for your digital program (focus on website, email and social media), review how to collect them, and then build an action plan so that you can assess past performance and use your own results to strategize for the future.

From Diversity to Inclusion in Philanthropy

Good Works

Using Donor Stories to Market Your Planned Giving Program

Good Works

A workshop at the 2015 Canadian Association of Gift Planners Annual Conference by Holly Wagg and Bev Cooper. Donor stories provide important social proof for marketing a planned giving program. Storytelling for legacy giving is part art and part science – and it’s quite different from what triggers an immediate gift. This session will cover a dynamic case study from the University of Saskatchewan to show how donor stories can be used to grow a planned giving program.

How Neuromarketing Leads to Better Storytelling

Good Works

Psychology of Giving: A Journey Inside the Mind of your Donor

Good Works

The Psychology of Giving

Good Works

State of the Canadian Web Nation: How does your charity measure up?

Good Works

A webinar by Holly Wagg & Fraser Green from Good Works for CanadaHelps, November 2014. Nearly a year ago, we decided we simply couldn’t work with unreliable or incomplete statistics, and that you shouldn’t have to either. So Good Works and Envision Online Media decided to poll Canadian charities to get a better sense of what the state of the web nation actually is. Early in 2014, over 500 Canadian charities took the survey where we asked them about everything from website strategy and revenue tracking to metrics and digital fundraising activities. We’ve crunched numbers, looked at the data while standing on our heads, and we’re pleased to share with you the findings. This report – the first of its kind – sets the benchmarks for the performance of Canadian charity websites across 26 domains. This webinar hosted by CanadaHelps walks you through the high level findings, why this matters for your bottom line, and gives you access to the full report including data tables.

Incorporating Stories into your Fundraising Program

Good Works

Taking Donor Stewardship Online

Good Works

A webinar by Holly Wagg from Good Works for CanadaHelps, May 2014. In the large world of multi-channel fundraising, there’s no real such thing as a direct mail donor, or an online donor, or a phone donor. There are donors. There are your charity’s donors. And there are the channels by which your charity’s donors choose to give to you. It’s time to change how your charity approaches stewardship as we explore tools and tactics to help you with the online stewardship of your donors, and not just the stewardship of your online donors.

Websites That Work - 20 Practical Tips for Fundraisers

Good Works

A joint presentation with Fraser Green and Holly Wagg from Good Works and Todd Jamieson from Envision Online at AFP Fundraising Day, Ottawa, May 2014. Your website is the face your chariy shows to the world. It’s your only chance to make that all-important first impression. What kind of impression are you making? In this fast-paced session, you will quickly learn how to evaluate the effectiveness of your current site and how to make it ‘sing’ to donors and prospects. In just 60 minutes, you’ll get 20 practical tools that you can use the minute you get back home.

Email Matters - How to Build an Online Giving Program

Good Works

Presentation by Holly Wagg at the 2014 LGBT Philanthropy Conference, Toronto, ON. This super speedy session will provide an overview of the ins and outs, both back and front end, of how to set up and manage email campaigns. Starting with the anatomy of an email, we’ll go from writing to coding, while sharing benchmarks and best practices. Then, we’ll hone in on a series of case studies to show how email can function effectively in a variety of organizations at all different stages of program sophistication and maturity.

Once Upon a Time: The Power of Stories in Fundraising

Good Works

Inside Tony’s Toolbox

Good Works

A session presented by Tony Lee, Canadian Cancer Society – Ontario Division; Tim Staunton, Canadian Cancer Society – BC & Yukon; and Holly Wagg, Good Works, on April 9 at the annual CAGP conference in Vancouver, BC. No matter how small or large your planned giving program, you will pick up tried and true legacy marketing strategies at this session! The Canadian Cancer Society is one of the biggest grass-roots charities in the country, with the resources and staff to try many different legacy marketing tools and evaluate their impact. In this session Tony, Tim and Holly will show you lots of them, and what have proven to be the most effective ways to expand their donor base.

Your Legacy Website: How to Help Your Planned Giving Program Respond to 21st ...

Good Works

Presentation by Holly Wagg of Good Works at the Canadian Association of Gift Planners annual conference, Vancouver, BC, April 2014. Your charity’s website is a crucial, yet often overlooked, piece of marketing collateral for your legacy program. We’ll review basic web design and explore ways to help you to adapt, build and develop the right content to maximize legacy gifts – with an emphasis on charitable bequests. A series of case studies and live website reviews will be used to illustrate best practices. And as a bonus, we’ll also cover how to work with committees and IT staff to bring your vision to life.

Inclusive Giving, AFP Leadership Academy, Houston 2012

Recommended

Recommended

More Related Content

More from Good Works

More from Good Works (20)