12. Feature Benefit
Investment-linked insurance plan with as little as US$125
per month
Which means that you can easily start investment and be
your own master
A wide range of investment Choices Which means that you have access to a wide range of
select investment choices that allow investment in multiple
business sectors, geographic locations and asset classes
A flexible investment Which means that you can have unlimited and free
changes of your investment choice according to your
personal situation and your personal value system.
Death Benefit Which means that you can get an extra 10 % of the total
account value of your investment
A total different range of premium terms Which means that you can choose your own premium
terms ranging from 5 to 30
10.Features & Benefits
13. I Master
Premium 10-year 5—30 years
Policy issued by age 1— （ 75—Premium
10-year ）
Initial contribution
period
Uniform for 18
months
The policy expiration
of the highest fixed
number of year
100 years old
Policy way due For Years /For half a
year/For months
The lowest premium
regularly investors
For Years For half
a year
For
months
US$1,500 US$750 US$125
11.Pricing
12.Marketing
14. Fixed investment insurance cost
Initial contribution periodFor the first phase of
Extra reward
Accumulation contribution account
Initial contribution account
Long-term rewardAdditional investment
insurance cost
First year award
Infinite time free conversion/Allocate funds
Minimum Premium
Suspended premium
Part funds extraction
Infinite time free conversion/Allocate funds
15. Extra security reward
(1)In the first year in each policy pen fixed
investment, the extra premium will receive a
complimentary investment units, and
distribution to the customer's initial
contribution account
(2)Ensure that extra bonus
payments=0.3%*Premium 10-year *Fixed
investment insurance
Cost
16. Guarantee first year award
(1)In the first, customers can anniversary date
policy was a guaranteed in the first prize. The
first year of a reward to select the unit of the
additional investment way, the allocation to
customer first contribution account
(2)Ensure that the first year of bonus
payments=Reward percentage*Annualized
premiums fixed investment
18. (1) For low income crowd whose
annual income under 12000US$, such
as college clients, the annual minimum
investment can be just 1500 US$. A low
price plan with low return could be
provided. For instance, annual invest
amount between 1500 to 3000USD can
get a reward percentage up to 6%.
Pricing strategy
19. (2) For middle class like white
collars, the reward percentage can
be more moderate and flexibility.
The more you put in, the more
reward you will get. For example,
the investment premium of
12000us$ can get 4% reward during
the 5 to 9 year while that of 6000us$
can only get 3%.
20. (3) For clients who own much money
and want to get high reward, I Master
can meet your need for we offer a high
reward. If the investment premium is
over 40000US$, the reward percentage
could be up to 5.5% at the first 5 to 9
years and if you have invested for 30
years, your reward percentage could
reach 57%.
21. 13.Expected ROI
We need the date of past event from statement of financial position.
So we need the information of the industry.
We need to calculate the P/E ratio of the product. Compared with the
ratio of the industry . Then We choose one product’s discount factor
as our product.
22. 14.Timeline/Schedule
1 Researches on customers' needs are done within three
weeks, which can be conducted in questionnaire, phone call
and on-line vote.
2 Analyses on consumers' pain points and design of i.Master is
approximately accomplished in five weeks.
3 When the design of i.Master finished, the company will start
the second round research, so as to weight its product and
make improvement.
4 Managers and salesmen would be trained for three weeks
before i.Master entered the market, to make i.Master better fit
in the market.
5 After all those being finished, promotion work begin in the
sixteenth week.
23. 15.International
16.Critical Success Factors
Date August 8th
2011
Budgets(HKD) Wages for workers, such as hosts, usherettes and
photographers
Costs of handbill, posters and other promotion materials
Costs of public security
Rent of building
Net of errors and omissions
Planned
Activities
Introduction of i.Master
Q&A
Banquet
