The document discusses the RNLI's strategy to create immersive content using virtual reality to bring people closer to the action of lifeboat rescue operations. It outlines principles for content excellence, including using a first-person perspective and creating an emotional connection. It also describes testing 360-degree video and Google Cardboard VR at open weekend events, with positive feedback received. Next steps include further testing VR kits at summer events and exploring its potential for safety training and education.