January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Material utilizado para el "XCongreso de La Mujer" el 18 de noviembre de 2014 en Piura
Expositora: Eliana Villar, consultora en Género ProGobernabilidad.
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Material utilizado para el "XCongreso de La Mujer" el 18 de noviembre de 2014 en Piura
Expositora: Eliana Villar, consultora en Género ProGobernabilidad.
Upstart Disruptors Reshaping the Future - Jason FosterSustainable Brands
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
The Evolutionary Benefits of Altruism - Dacher Keltner, UC BerkeleySustainable Brands
Dr. Dacher Keltner is of the UC Berkeley Greater Good Science Center, whose recent book "Born to Be Good", is a profound study of how emotion is the key to living the good life and how the path to happiness goes through human emotions that connect people to one another. As it turns out, humans are not hardwired to lead lives that are "nasty, brutish, and short". We are in fact born to be good. This session will give us a glimpse into sociology and new science around an old mystery of human evolution and psychology: why we have evolved positive emotions like gratitude, amusement, awe, empathy, altruism, kindness, and compassion that promote ethical action and are the fabric of cooperative societies, and by association, sheds light on the power behind brands that connect to the greater good. Special topics include the power of touching, facial expressions, oxytocin, and the vagus nerve.
Upstart Disruptors Reshaping the Future - Jason FosterSustainable Brands
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
The Evolutionary Benefits of Altruism - Dacher Keltner, UC BerkeleySustainable Brands
Dr. Dacher Keltner is of the UC Berkeley Greater Good Science Center, whose recent book "Born to Be Good", is a profound study of how emotion is the key to living the good life and how the path to happiness goes through human emotions that connect people to one another. As it turns out, humans are not hardwired to lead lives that are "nasty, brutish, and short". We are in fact born to be good. This session will give us a glimpse into sociology and new science around an old mystery of human evolution and psychology: why we have evolved positive emotions like gratitude, amusement, awe, empathy, altruism, kindness, and compassion that promote ethical action and are the fabric of cooperative societies, and by association, sheds light on the power behind brands that connect to the greater good. Special topics include the power of touching, facial expressions, oxytocin, and the vagus nerve.