Gallo Winery’s Guide for Training & Engaging Employee AdvocatesSocialChorus
Employee advocacy on social media is a natural fit for E. & J. Gallo Winery, where many employees are often asked for product recommendations by their social media networks. But Alcohol is a highly regulated industry, and Gallo employees must follow the rules when it comes to publicly talking about adult beverages. To solve this, E. & J. Gallo Winery trained and engaged their passionate employees to safely represent the brand online.
Gallo Winery’s Guide for Training & Engaging Employee AdvocatesSocialChorus
Employee advocacy on social media is a natural fit for E. & J. Gallo Winery, where many employees are often asked for product recommendations by their social media networks. But Alcohol is a highly regulated industry, and Gallo employees must follow the rules when it comes to publicly talking about adult beverages. To solve this, E. & J. Gallo Winery trained and engaged their passionate employees to safely represent the brand online.