Marz Barz is an indie artist represented by BMI and the label Big $tax Entertainment. Their goal is to develop a strong fan base through social media engagement and live performances. An analysis found their social media presence needs to increase 20% by the end of the year to be more marketable to their target audience. Their budget outlines costs for merchandise, media, and performances totaling $1,065.92 to help grow their fan base and compete with other successful indie artists.