2012 mobile forecast doe higher educationIvonne Kinser
-Survey results from over 500 university administrators on their plans for mobile strategy
-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
Portada is the leading source about the Latin marketing and media space*. We offer world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.
Its mission is to help Executives in Business and Media understand and reach Hispanic and Latin American consumers.
* Key Data from Portada's 2009 CVC Audit and Readership Survey.
Combined print, online and conference audience of more than 71,000
97.8% of the Portada audience agrees with the phrase "Portada gives essential, high quality, relevant information about Latin Marketing and Media":
39.7% of our readers contacted an advertiser after reading advertising in the print publication.
72.2% introduced new ideas after reading a Portada issue
More than 53% of Portada's audience are C-level professionals in the Latin Marketing, Media, Advertising and Content sectors.
75% of Portada's audience is comprised by Marketing and Media buying, planning executives.
2012 mobile forecast doe higher educationIvonne Kinser
-Survey results from over 500 university administrators on their plans for mobile strategy
-How colleges are ranking the importance of mobile across the student lifecycle
-How mobile fits into colleges' long and short development plans
The ultra-connected customer base will continue to grow at a staggering
pace. Marketers must integrate technology into the customer experience, leverage data and personalize their strategies to be able to connect effectively with customers.
Portada is the leading source about the Latin marketing and media space*. We offer world-class news and intelligence through online, print and conference vehicles to highly targeted audiences.
Its mission is to help Executives in Business and Media understand and reach Hispanic and Latin American consumers.
* Key Data from Portada's 2009 CVC Audit and Readership Survey.
Combined print, online and conference audience of more than 71,000
97.8% of the Portada audience agrees with the phrase "Portada gives essential, high quality, relevant information about Latin Marketing and Media":
39.7% of our readers contacted an advertiser after reading advertising in the print publication.
72.2% introduced new ideas after reading a Portada issue
More than 53% of Portada's audience are C-level professionals in the Latin Marketing, Media, Advertising and Content sectors.
75% of Portada's audience is comprised by Marketing and Media buying, planning executives.
Global Digital Retailing Research CenterIvonne Kinser
The global Digital Retailing Research Center at University of North Texas, an innovative institution that differentiates from other university centers in the U.S. and abroad by its vision, mission and four goals:
No other university center is applying global and consumer perspectives to discourse, discovery, knowledge transfer and innovation regarding the current and future states of digital retailing. No other center includes a university research cluster focused on “consumer experiences in digital environments. No other center seeks to advance global digital retailing through academic-industry, interdisciplinary, and inter-institutional collaborations in research and innovation and then convey these advances through knowledge transfer, talent development, and recognition of excellence. The collaborative efforts of the gDRRC support an active community of discovery at local, national, and international levels.
Interpreting FINRA Regulatory Notice 10-06 & 11-39 and Using Social Media
The Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 & 11-39 in January 2010 to provide guidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in the financial services industry, firms are still feeling their way around, trying to better understand how they can use social media effectively. A task force convened in March 2011 to revisit 10-06 & 11-39 and see whether additional guidance was necessary, given the dynamic pace of social media. Social media has already proven to be a powerful marketing tool for other industries such as retail and technology, and registered representatives are keen to hop on the bandwagon and take advantage of this new communications channel.
This handbook is intended as a primer on Regulatory Notice 10-06 & 11-39 and how it relates to social media sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how each of the features of the aforementioned sites maps to 10-06, what the appropriate course of action should be, and what kinds of issues FINRA regulators are most interested in when conducting their audits.
By: Actiance
In an era of the disruption of traditional advertising and the ever growing digital media channels, brands have the opportunity to connect directly with their audiences online and through social media.
Advertisers are re-locating their budgets from traditional advertising to content media.
Global Digital Retailing Research CenterIvonne Kinser
The global Digital Retailing Research Center at University of North Texas, an innovative institution that differentiates from other university centers in the U.S. and abroad by its vision, mission and four goals:
No other university center is applying global and consumer perspectives to discourse, discovery, knowledge transfer and innovation regarding the current and future states of digital retailing. No other center includes a university research cluster focused on “consumer experiences in digital environments. No other center seeks to advance global digital retailing through academic-industry, interdisciplinary, and inter-institutional collaborations in research and innovation and then convey these advances through knowledge transfer, talent development, and recognition of excellence. The collaborative efforts of the gDRRC support an active community of discovery at local, national, and international levels.
Interpreting FINRA Regulatory Notice 10-06 & 11-39 and Using Social Media
The Financial Industry Regulatory Authority (FINRA) issued Regulatory Notice 10-06 & 11-39 in January 2010 to provide guidance to broker-dealers regarding the use of social media for advertising. As social media is relatively new in the financial services industry, firms are still feeling their way around, trying to better understand how they can use social media effectively. A task force convened in March 2011 to revisit 10-06 & 11-39 and see whether additional guidance was necessary, given the dynamic pace of social media. Social media has already proven to be a powerful marketing tool for other industries such as retail and technology, and registered representatives are keen to hop on the bandwagon and take advantage of this new communications channel.
This handbook is intended as a primer on Regulatory Notice 10-06 & 11-39 and how it relates to social media sites like Facebook, LinkedIn, and Twitter. Additionally, the handbook details how each of the features of the aforementioned sites maps to 10-06, what the appropriate course of action should be, and what kinds of issues FINRA regulators are most interested in when conducting their audits.
By: Actiance
In an era of the disruption of traditional advertising and the ever growing digital media channels, brands have the opportunity to connect directly with their audiences online and through social media.
Advertisers are re-locating their budgets from traditional advertising to content media.