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(ISSN: 2249-5894)
CONTENTS
Sr. TITLE & NAME OF THE AUTHOR (S) Page
No. No.
Factors Influencing Marital Satisfaction among Postgraduate Students.
1 HasleeSharil Abdullah, Lau Poh Li and Pauline Ng Ai Ai
6-7
Sustainability of Rural Water Supply Schemes In Oke-Ogun of Oyo State, NIGERIA.
2 Toyobo Adigun Emmanuel, Tanimowo N. Bolanle and Muili A .B
8-9
Happiness Quotient of Upper Secondary School Students.
3 HasleeSharil Abdullah, Poh Li, Lau and Sing Yee, Ong
10-11
Job Involvement among White Collar Employees.
4 Dr. Mu. Subrahmanian
12-13
Socio-Economic Conditions of Agriculture Labourers In Punjab (Ground Reality of Unemployment).
5 Parshotam D. Aggarwal
14-15
Family Management.
6 K. Prabakar
16-17
FDI In Emerging Markets.
7 Dr. Ratna Vadra
18-19
Hospitality And Tourism Industry.
8 Robil Sahni and Esha Mehta
20-21
A New Proposal for Voltage Regulation Multi Feeders/ Multibus Systems Using MC-DVR.
9 Vasudevanaidu and Dr. Basavaraja
22-23
Inclusive Growth: Vision And Challenges of An Emerging Economy –A case Study Of India.
10 Dr. Snigdha Tripathy
24-25
Social Sector Revamp – A Need for Economic Growth.
11 Dr. Vijay Kumar Mishra
26-27
Impact of Social Networking Sites on E-Commerce Business.
12 Preeti Dhankar
28-29
Ansoff’s strategic paradigm for MFIs sustainability in inclusive growth.
13 Asha Antony .P
30-31
World Trade in Services: An Overview.
14 Minu Singal
32-33
The Effects Of Joining To WTO on Non-Oil Export Of Iran.
15 Seyed Mohammad Hossein Sadr and Mahdi Ahrari
34-35
A Study on Service provided by Public Bus Transport System, with reference to M.T.C., Among various
16 Customers in Chennai City, Tamil Nadu, India. 36-37
Prof. Sudhakar
2. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,
University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,
Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA
Associate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN
Lecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM
Assistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
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International Journal of Physical and Social Sciences
http://www.ijmra.us
2
3. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH
Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY
Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA
Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR
Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR
ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED
Software Research Eng, Department of Bioinformatics, GERMANY
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3
4. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Mr. SANJAY ASATI
Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board
Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN
Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA
Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL
Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE
Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA
Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI
Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
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4
5. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Prof. Dr. BADAR ALAM IQBAL
Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASAD
Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Technical Advisors
Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA
Mr. Ankit Jain
Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA
MOID UDDIN AHMAD
Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA
Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR
Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA
Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR
Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA
Assistant Professor, CSE Department of ITM University, GURGAON
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International Journal of Physical and Social Sciences
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5
6. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Factors Influencing Marital Satisfaction
among Postgraduate Students
Author(s)
HasleeSharil Abdullah Lau Poh Li Pauline Ng Ai Ai
Department of Educational Department of Educational Department of Educational
Psychology and Counseling Psychology and Counseling Psychology and Counseling
Faculty of Education, Faculty of Education, Faculty of Education,
University Malaya University Malaya University Malaya
50603 Kuala Lumpur 50603 Kuala Lumpur 50603 Kuala Lumpur
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International Journal of Physical and Social Sciences
http://www.ijmra.us
6
7. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
This study evaluated marital satisfaction among the postgraduate students in a public university
in Malaysia. It also explored the factors influencing marital satisfaction. The sample consisted of
132 married students. The instrument used in this research was ENRICH Marital Satisfaction
Scale. Results of the study indicated that gender, race, teachers and non teachers, single and dual
income earners, age, age difference between spouse, number of children, length of marriage and
household income did not show significant impact on marital satisfaction. Equalitarian roles,
conflict resolution, leisure activities, sexual relationship and religious orientation were found to
play a significant role in influencing marital satisfaction with the r value of above .50. The other
factors; personality, communication, financial management, children and parenting and family
and friends were also found to be significant but the r value is below .50.
Keyword: marital satisfaction, marriage, family, counselling, relationship, spouse.
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International Journal of Physical and Social Sciences
http://www.ijmra.us
7
8. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
SUSTAINABILITY OF RURAL WATER SUPPLY SCHEMES
IN OKE-OGUN OF OYO STATE, NIGERIA
Author(s)
TOYOBO ADIGUN TANIMOWO N . MUILI A .B
EMMANUEL BOLANLE Department of Urban &
Department of Urban & Department of Urban & Regional Planning,
Regional Planning, Regional Planning,
Ladoke Akintola
Ladoke Akintola Ladoke Akintola University of Technology,
University of Technology, University of Technology, PMB 4000, Gbomoso,
PMB 4000, Gbomoso, PMB 4000, Gbomoso, Oyo State, Nigeria.
Oyo State, Nigeria. Oyo State, Nigeria.
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International Journal of Physical and Social Sciences
http://www.ijmra.us
8
9. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
ABSTRACT:
The study evaluates sustainability of rural water supply schemes in Oke-Ogun area of Oyo
State, Nigeria. The objectives of the study covers examination of socio-economic characteristics
of residents, identification of different types of water supply schemes, assessment of water
supply schemes, evaluation of sustainability of water schemes, and factors affecting water
scheme in the study area. Data were generated through random administration of questionnaires
among 1,193 residents. It was further analyzed using descriptive method and sustainability
index.
The study further revealed problems of finance, bad community leadership, lack of
cooperation, frequent change in government, high cost of materials and equipment, and poor
participation of people in the planning and implementation of water facilities.
It was recommended that in order to achieve sustainability of rural water supply projects,
there is need to ensure effective organization, planning and implementation strategies through
the active participation of rural community members. The study further recommends the
partnership approach in addition to community approach in the planning and management of
rural water supply facility in the study area.
KEYWORD: Sustainability, Water Scheme, Planning, Partnership and Management.
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International Journal of Physical and Social Sciences
http://www.ijmra.us
9
10. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Happiness Quotient of Upper Secondary
School Students
Author(s)
HasleeSharil Abdullah Poh Li, Lau Sing Yee, Ong
Department of Educational Department of Educational Department of Educational
Psychology and Counseling Psychology and Counseling Psychology and Counseling
Faculty of Education, Faculty of Education, Faculty of Education,
University Malaya University Malaya University Malaya
50603 Kuala Lumpur 50603 Kuala Lumpur 50603 Kuala Lumpur
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International Journal of Physical and Social Sciences
http://www.ijmra.us
10
11. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
This study is to identify happiness quotient among upper secondary school (high school)
students. The study seeks to determine the factors contributing to the upper secondary students’
happiness based on their gender, ethnic, religion, academic stream, good friends and hobbies. A
total of 1000 students in Serembanwere involved in the study. The instruments used were the
research questionnaires regarding happiness of the students and OHQ. The Cronbach’s alpha
value for this inventory was .75. The results showed that most of the students had a moderate
level of happiness. There were significant differences in happiness quotient mean with ethnic,
religion, good friends and hobbies. However, there was no significant difference between
happiness quotient mean with gender and academic stream.
Keywords: happiness, happiness quotient, counselling, adolescents, hobbies.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
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International Journal of Physical and Social Sciences
http://www.ijmra.us
11
12. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Job Involvement among White Collar
Employees
Author(s)
Dr. Mu. Subrahmanian
Professor & Head,
Department of Management Studies,
Jaya Engineering College,
Thiruninravur, Chennai
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12
13. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
Understanding, predicting, and improving employee behaviors are major aspects of a
manager’s job. Managers often try to influence work-related attitudes in order to create
behavioral changes, relying on moderating variables such as the importance of the attitude, its
specificity, its accessibility, whether social pressures exist between attitudes, and whether
employees have direct experience with the attitude to impact what employees behaviorally do.
This attitude-behavior relationship asserts that attitudes significantly predict future behavior by
taking the previously mentioned moderating variables into account (Ajzen, 2001, 1996; Kraus,
1995; Sutton, 1998). To actually implement their decisions to influence employee attitudes,
managers often enact various organizational and personal influence tactics. Most, if not all of
these decisions are made under uncertainty and the effectiveness of some of these decisions
remains questionable even after implementation. An alternative to the previously-mentioned
active engagement process is the use of sensitivity analysis in which the user is allowed to play
“what if,” simulated games with a model to better understand the model’s relationships and
inherent tradeoffs (Fischoff, Slovic, & Lichtenstein, 1979; Liberatore & Nydick, 2003; Walker &
Fox-Rushby, 2001; Wallace, 2000).
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13
14. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
SOCIO-ECONOMIC CONDITONS OF AGRICULTURE
LABOURERS IN PUNJAB
(Ground reality of Unemployment)
Author(s)
Parshotam D. Aggarwal
Associate Professor (GKC)
Pbi. Uni. Guru Kashi Campus,
Damdama Sahib.
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14
15. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
In rural economy, Punjab is dominating as two third of its total population and 65% of its total
workers live in villages. Further 42.2% of the total workers in Punjab are engaged in agriculture
(cultivators and agricultural labours). Their share in total rural workers, as per reliable sources is
57.2%. Since the early 2007-08, the yield of major agricultural crops has been experiencing
stagnation. The additional increments in yield are rising at a very high marginal cost. As a
consequence, per hectare net return is declining and this is the real crisis of Punjab agriculture.
The annual trend growth rate of per hectare return, over variable costs from wheat and paddy
(combined) was -2.18% during this period. In this case of cotton, it was -14.24% per annum
during the same period [Ghuman 2001].A depleting water table, the ever-rising use of fertilizers
and pesticides, over-mechanization, declining fertility of soil and almost stagnant minimum
support prices (in real terms) are major reasons for a shrinking of farmers income from
agriculture. Along with the shrinking of income, the labour absorption capacity of agriculture is
sharply decline. The employment of labour in the rearing of major crops in Punjab declined from
48 crore man days during the triennium ending 2006-07 to 48 crore man-days during the
triennium ending to this period.
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International Journal of Physical and Social Sciences
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15
16. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Family Management
Author(s)
K. Prabakar
Assistant Professor and Placement Officer,
SVS Institute of Management Studies,
Coimbatore
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International Journal of Physical and Social Sciences
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16
17. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
To our parents, children and grandchildren-
The roots that give us strength
And the fruits that bring us joy;
And to all
Who sincerely believe?
That “life matters!”
What is difficult to Manage? DAUGHTER!
What is very difficult to manage? SON!
What is extremely difficult to manage? WIFE!
What is the most difficult to Manage? SELF
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International Journal of Physical and Social Sciences
http://www.ijmra.us
17
18. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
FDI IN EMERGING MARKETS
Author(s)
Dr. Ratna Vadra
Faculty
IMT Ghaziabad
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18
19. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
Among the different forms of capital flows, academics and policymakers, talk about foreign
direct investment (FDI) the most. This is because of several benefits of FDI and its importance in
the world economy vis-à-vis other forms of capital flows. In the past fifteen years, FDI has been
the dominant form of capital flow in the global economy, even for developing countries. FDI
now have turned up their route towards emerging economies. Emerging markets are clearly
outperformed by developed countries, and the disparities among countries are stark. While the
world average was $115, it was $505 for developed countries and $49 for emerging markets .The
paper studies the changes in the pattern of FDI and which have been diverted towards emerging
economies.
Keywords: Foreign direct investment, Emerging economies, India, China.
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19
20. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
HOSPITALITY AND TOURISM INDUSTRY
Author(s)
ROBIL SAHNI ESHA MEHTA
MBA Lecturer, MBA Lecturer,
Himalayan Institution of Management, Himalayan Institution of Management,
Kala-amb, H.P Kala-amb, H.P
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
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20
21. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
ABSTRACT:
Nowadays, tourism is always regarded as an important means to benefit local communities. The
success of the developed countries in expanding tourism industry has inspired many developing
countries Based this article attempts to track the progress of tourism and hospitality
development. The Government and private sector had invested a lot of money in providing
public infrastructure and facilities to boost the the industry. Despite the massive amount of
money spent on tourism and hotel industry development, no study had been conducted to relate
industry spending with the impact of these developments towards the local economy and socio-
culture. The main focus of the study is to explore and identify economic, environmental and
socio-cultural impacts of tourism and hotel industry development. So here we have studied
regarding the society awareness and their attitude or belief in respect of their contribution
Keywords: tourism development, economic opportunity, benefit.
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International Journal of Physical and Social Sciences
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21
22. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
A New Proposal for Voltage Regulation
Multi Feeders/Multibus Systems Using MC-DVR
Author(s)
VASUDEVANAIDU Dr. BASAVARAJA
Asstt Prof., Professor.,
Department of Electrical Engineering, Department of Electrical Engineering,
GITAM University, Andhra Pradesh, GITAM University, Andhra Pradesh,
India-502329 India-502329
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International Journal of Physical and Social Sciences
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22
23. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
ABSTRACT:
This paper presents a new voltage regulation system multi converter dynamic voltage restorer
(MC-DVR), capable of simultaneous compensation for voltage in Multibus/multifeeder systems.
In this configuration two voltage-source converters (VSC) exist. The system can be applied to
adjacent feeders to compensate for supply-voltage on the main feeder and full compensation of
supply- voltage imperfections on the other feeders. In the proposed configuration, all converters
are connected back to back on the dc side and share a common dc-link capacitor. Therefore,
power can be transferred from one feeder to adjacent feeders to compensate for sag. The
performance of the MC-DVR as well as the adopted control algorithm is illustrated by
simulation. The results obtained in MATLAB/SIMULINK on a two-bus/two-feeder system show
the effectiveness of the proposed configuration.
Keywords: Power quality, Distribution feeder, Custom power device, MC-DVR, Voltage sag,
VSC, DVR.
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International Journal of Physical and Social Sciences
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23
24. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
INCLUSIVE GROWTH: VISION AND CHALLENGES OF
AN EMERGING ECONOMY -ACASE STUDY OF INDIA
Author(s)
Dr. Snigdha Tripathy
Associate Professor.
KIIT School of Management.
KIIT University
Bhubanerswar, Orissa -751024
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24
25. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
ABSTRACT:
India has widely been recognized as a success story of globalization. Over the past two decades,
it has moved to be one of the major drivers of the world economic growth; emerging middle
class consumers, high technology exports and impressive growth rate of real GDP(Gross
Domestic Product) have been instrumental for attracting foreign investors. However, the
impressive growth of India has not been successful in bringing enough progress in the major
weaknesses of the economy. As per the data of 2004-05, still 28% of the population lie below
the poverty line, there is only marginal reduction in the absolute number of this poverty
parameter; from 320 million of1993-94 to 302 million in 2004-05.The failure of stupendous
economic growth of India in including economically and socially deprived section is reflected in
its marginal achievement in Human Development. As per the National Family Health Survey-
3(NHFS-3) nearly about 46% of the children in the age group of 0 to 3 years suffer from
malnutrition in 2005-06.
Translating economic success into the inclusive growth which will be reflected through human
development and improvement in the quality of life of the poor will require public policies to be
pruned aiming explicitly at broadening the distribution of benefits from growth and global
integration .
Key Words: Globalization, social sector, policy issues, Human development, stagnating
agriculture.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
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25
26. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Social Sector Revamp – A Need for
Economic Growth
Author(s)
Dr. Vijay Kumar Mishra
Freelancer, Varanasi
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
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International Journal of Physical and Social Sciences
http://www.ijmra.us
26
27. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
Indian economy has grown encouragingly in the last few decades. The growth was undoubtedly
encouraging and eminent. All the sectors of the economy have witnessed a remarkable growth
barring the agriculture sector. During the last six decades of planning, the economy has seen
many ups and downs. The economy has shown resilience amid the different scenarios and has
performed exuberantly. Indian GDP growth has recently touched a peak of 9.6 percent and has
illustrated its resilience in the midst of the world financial crisis and is again on the path of
growth after a moderation in its performance. To sustain and further accelerate this growth
requires attention to some bottlenecks in the economy. One such factor is the social sector. The
sector is at a concerning level and needs attention not only for further economic growth but also
for inclusive growth.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
27
28. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Impact of Social Networking Sites on E-
Commerce Business
Author(s)
Preeti Dhankar
Ph.D( Scholar)
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
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International Journal of Physical and Social Sciences
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28
29. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
A Purchasing decisions are often strongly influenced by people who the consumer knows and
trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters before
making a purchase decision to reduce the risk of buying a new product. Web-based social
communities, actively fostered by E-commerce companies, allow consumers to share their
personal experiences by writing reviews, rating reviews, and chatting among trusting members.
E-commerce companies have recently started to capture data on the social interaction between
consumers in their websites, with the potential objective of understanding and leveraging social
influence in customers' purchase decision making to improve customer relationship management
and increase sales. In this paper, we present an overview of the impact of social sites influence in
E-commerce decision making to provide guidance to researchers and companies who have an
interest in related issues. We provide a summary for social sites impact on E-commerce decision
making.
Keywords: E-commerce, Social Networking, online business, consumer interaction, social sites.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
29
30. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
Ansoff’s strAtegic pArAdigm for mfis
sustainability in inclusive growth
Author(s)
Asha Antony .P
(MBA, M.Com [Computer Application], M.Phil in Research & Development)
Lecturer,
RL Institute of management, Madurai
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
30
31. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
In this dynamic world, Strategies enable a firm to fix his position in the industry. Strategies are
the real warriors who counter act the prevailing challenges. The strategically inspired goals,
followed by Micro financial institutions [MFIs] are poverty alleviation & financial inclusion,
which is also one of the millennium development goals and present global slogan for inclusive
growth.
The core purpose of the paper is to present the strategies pursued by micro financial institutions
[MFIs] & discuss on the challenges faced by MFIs. For the said study researcher is using
secondary data gather from financial updates, banks working paper, other financial reports &
survey reports.
The paper analysis the issue related to MFIs through Ansoff’s strategic success paradigm. The
study is descriptive and analytical in nature. It’s apt to conduct a study on Strategies followed
by India financial institutions for inclusive growth as inclusive growth is the prevailing mantra of
the globe.
Key words: Ansoff’s strategic success paradigm, challenges, Financial Inclusion & Inclusive
growth, Micro Financial Institutions & Strategies.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
31
32. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
World Trade in Services: An Overview
Author(s)
Minu Singal
Assistant Professor of Economics
CIS Kanya Mahavidhyalaya
Fatehpur-Pundri, Kaithal, Haryana
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
32
33. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
In the past few years, service sector has become the most important and dynamic sectors in most
of the countries. The basic nature of services has changed with time. Once considered
untradeable, technology has made the services tradable. This paper is an attempt to get an
overview of the growth of service sector and trade in services globally with special reference to
India. Regional distribution of trade is also looked into. All the data point to the fact that India is
positioned to grow in this sector but for that she will have to identify strategies to create, develop
and strengthen India’s comparative advantage in specific services in the light of current WTO
provisions.
Keywords: Commercial Services, India, Trade in Services, World, WTO.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
33
34. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
The Effects Of Joining To WTO on Non-Oil
Export Of Iran
Author(s)
Seyed Mohammad Hossein Sadr Mahdi Ahrari
Student of MBA faculty of Tehran Student of Economic faculty of Tehran
University University
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
34
35. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
ABSTRACT:
In this study we aim to evaluate the effects of globalization with the precision and non-precision
factors on non-oil export of Iran .The underlying objective of the paper is to provide support for
a model that predicts these effects with the GMDH-neural network method as an instrument for
complicated non- linear trends especially with the limited observations. We used International
Trade Integration of Industry (IIT) as an index of globalization. The results indicate the
globalization variables have much more effects on non-oil export in globalization process.
JEL codes: C45-C53-F47
Key words: globalization- non-oil export- GMDH, neural network –factors of production
productivity - oil revenues- inflation- exchange rate- gross domestic production (GDP) - growth
rate of world income- imports of capital goods.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
35
36. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Title
A Study on Service provided by Public Bus
Transport System, with reference to M.T.C.,
Among various Customers in Chennai City, Tamil
Nadu, India.
Author(s)
Prof Sudhakar
Vit Business School
Vit University, Vellore
Tamil nadu
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
http://www.ijmra.us
36
37. December IJPSS
Volume 1, Issue 4 ISSN: 2249-5894
2011 _________________________________________________________
Abstract:
Satisfying the customer to large extent is extremely important for all service organization which
struggles for huge success in day today’s hectic competitive environment. The Chennai city’s
population is approximately 82 lakhs. One of the most important problems in Chennai city is
transportation problem and this is tried to be controlled by using public bus transportation
system. This proposed study examines the impact of Quality of Service (QoS) provided by the
Metropolitan Transport Corporation Ltd on Commuters i.e., passengers. This research work is
done through Kano model, for analyzing and evaluating service attributes. The service quality is
assessed through passengers’ importance and the perceived quality of the bus transportation
System. Kano’s model can be used as a basis for improvements and it could be applied to
suggest primary strategies.
Keywords: Customer Attributes, Public Bus Transportation System, Service Quality
improvement, Kano Model.
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences
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37