Ron Henkel's presentation of our Ranked Retrieval approach; 2012 PALs meeting of the Sysmo-SEEK project in Heidelberg, Germany. 28th-30th of November 2012.
Strategic Brand Management covers topics such as the history of watchmaking, key figures like Patek Philippe and Adrien Philippe, and the development of Patek Philippe into the premier luxury watch brand known for craftsmanship, heritage, and accomplished individuals. The lecture discusses the brand's values like tradition, excellence in design and manufacturing, and balancing craftsmanship with innovation to produce highly complicated watches and jewelry to this day. Patek Philippe has established itself as one of the most prestigious watch brands in the world through over 175 years of watchmaking expertise, accomplished owners and artisans, and upholding traditions while embracing modern times
This document provides a summary of market research on the luxury watch industry from 2004 to 2011:
- China surpassed the US as the leading market for the first time, with 25% of the global demand for high-end watches.
- IWC, Patek Philippe, and Zenith remain the top 3 worldwide brands, gathering over 50% of the market share.
- Audemars Piguet's Royal Oak model overtook Jaeger-LeCoultre's Reverso as the most searched individual model.
- Demand is concentrated in coastal cities in China and Europe and US markets remain important but showed early signs of decline in some countries.
The document discusses Porter's Five Forces analysis of the luxury watch industry and analyzes key players such as Swatch and Patek Philippe. It notes trends in design moving towards nostalgia and understated luxury as well as industry consolidation and expansion in Asian markets. The strategies and strengths of Patek Philippe are highlighted, including its family ownership, vertical integration, and focus on quality, tradition and emotional brand value.
Rolex is known for its high quality watches. It has defined quality through rigorous testing at every stage of production. Rolex has a long history dating back to 1905 and is known for innovations like the waterproof Oyster case and self-winding movement. It maintains a strong brand image through exclusive distribution, high prices, and associations with athletes and explorers. Opportunities for Rolex include introducing new designs, targeting women customers, combating counterfeits online, and communicating the long-term value of its watches.
Ron Henkel's presentation of our Ranked Retrieval approach; 2012 PALs meeting of the Sysmo-SEEK project in Heidelberg, Germany. 28th-30th of November 2012.
Strategic Brand Management covers topics such as the history of watchmaking, key figures like Patek Philippe and Adrien Philippe, and the development of Patek Philippe into the premier luxury watch brand known for craftsmanship, heritage, and accomplished individuals. The lecture discusses the brand's values like tradition, excellence in design and manufacturing, and balancing craftsmanship with innovation to produce highly complicated watches and jewelry to this day. Patek Philippe has established itself as one of the most prestigious watch brands in the world through over 175 years of watchmaking expertise, accomplished owners and artisans, and upholding traditions while embracing modern times
This document provides a summary of market research on the luxury watch industry from 2004 to 2011:
- China surpassed the US as the leading market for the first time, with 25% of the global demand for high-end watches.
- IWC, Patek Philippe, and Zenith remain the top 3 worldwide brands, gathering over 50% of the market share.
- Audemars Piguet's Royal Oak model overtook Jaeger-LeCoultre's Reverso as the most searched individual model.
- Demand is concentrated in coastal cities in China and Europe and US markets remain important but showed early signs of decline in some countries.
The document discusses Porter's Five Forces analysis of the luxury watch industry and analyzes key players such as Swatch and Patek Philippe. It notes trends in design moving towards nostalgia and understated luxury as well as industry consolidation and expansion in Asian markets. The strategies and strengths of Patek Philippe are highlighted, including its family ownership, vertical integration, and focus on quality, tradition and emotional brand value.
Rolex is known for its high quality watches. It has defined quality through rigorous testing at every stage of production. Rolex has a long history dating back to 1905 and is known for innovations like the waterproof Oyster case and self-winding movement. It maintains a strong brand image through exclusive distribution, high prices, and associations with athletes and explorers. Opportunities for Rolex include introducing new designs, targeting women customers, combating counterfeits online, and communicating the long-term value of its watches.
Titan is a leading manufacturer of watches in India. It produces several popular watch brands including Titan Raga, Titan Fastrack, Titan Sonata, Titan Edge and Titan Steel. Titan Raga targets high-level customers with market prices between Rs. 2,000-5,000. Titan Fastrack targets middle and high-level customers at prices of Rs. 1,000-3,500. Titan Sonata is the most affordable, targeting lower and middle class customers at Rs. 250-1,200. Titan also manufactures higher-end watches like Titan Edge and Titan Steel targeting wealthy customers. Though India has a price sensitive market and unorganized sector, international and national brands can succeed with proper planning and management.
The document provides an overview and introduction of the Apple Watch. It discusses the Watch's two case size options, its various collections including Sport, Watch and Edition. It describes key features such as messaging, phone calls, activity tracking and third-party apps. The Apple Watch runs on the Apple S1 chip and is capable of payments with Apple Pay, fitness tracking, and interacting with other Apple devices.
Rolex's marketing plan aims to target a new younger market segment of males aged 21-35. It proposes a promotion strategy using traditional, online and social media advertising to position Rolex as a status symbol and alternative to cell phones. The plan outlines objectives to educate younger consumers on watch value and create an interactive social media presence. It provides an action timeline to launch new ads and online/social media accounts between 2013-2014. The financial forecast predicts increased watch production and sales profits above population growth rates.
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
The document provides tips for writing more persuasive copy, including avoiding filler phrases like "excellent customer service", superlatives like "the best", vague descriptions, passive voice, addressing readers as a crowd, jargon, multiple adjectives, and sugary testimonials. It recommends using sensory words, focusing on benefits and problems solved, mentioning objections overcome, focusing on the reader's needs, asking questions, telling stories with examples, and making calls-to-action direct. The goal is to appeal directly to the reader and their needs rather than using empty phrases.
Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!
You and I have wasted enough time on PowerPoint Presentations. It's a necessary evil, but there are much better ways to approach it. Based off a talk I gave @ APTS. Enjoy!
Titan is a leading manufacturer of watches in India. It produces several popular watch brands including Titan Raga, Titan Fastrack, Titan Sonata, Titan Edge and Titan Steel. Titan Raga targets high-level customers with market prices between Rs. 2,000-5,000. Titan Fastrack targets middle and high-level customers at prices of Rs. 1,000-3,500. Titan Sonata is the most affordable, targeting lower and middle class customers at Rs. 250-1,200. Titan also manufactures higher-end watches like Titan Edge and Titan Steel targeting wealthy customers. Though India has a price sensitive market and unorganized sector, international and national brands can succeed with proper planning and management.
The document provides an overview and introduction of the Apple Watch. It discusses the Watch's two case size options, its various collections including Sport, Watch and Edition. It describes key features such as messaging, phone calls, activity tracking and third-party apps. The Apple Watch runs on the Apple S1 chip and is capable of payments with Apple Pay, fitness tracking, and interacting with other Apple devices.
Rolex's marketing plan aims to target a new younger market segment of males aged 21-35. It proposes a promotion strategy using traditional, online and social media advertising to position Rolex as a status symbol and alternative to cell phones. The plan outlines objectives to educate younger consumers on watch value and create an interactive social media presence. It provides an action timeline to launch new ads and online/social media accounts between 2013-2014. The financial forecast predicts increased watch production and sales profits above population growth rates.
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
BlaBlaCar is a long distance car sharing community, connecting drivers with empty seats and people looking for a ride. Our website and mobile apps allow drivers to publish a planned journey. Passengers can then search available offers, and get in touch with the driver of their choice.
We provide a range of features to create a secure, reliable, trust-based community and easy connections between drivers and passengers. For instance, members specify how chatty they are on the scale “Bla”, “BlaBla” and “BlaBlaBla”, hence the name BlaBlaCar. Members rate one another after travelling together, allowing them to build trusted reputations in the community, and contact details are verified.
BlaBlaCar is currently used by more than 500,000 people every month across Europe. The community, already numbering 2.5 million members, has been growing rapidly since 2009, in great part due to rising fuel costs and expensive rail fares.
http://www.blablacar.com
This document is a guide to free resources for creating visually impressive presentations. It provides direct links to websites for free fonts, colors, icons, photos, backgrounds, charts, infographics, PSD/vector files, inspiration, and extras. The guide aims to provide creative people with everything they might need for their design process. It encourages using the resources to complement unique creativity and create designs for all to share.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
The document provides tips for writing more persuasive copy, including avoiding filler phrases like "excellent customer service", superlatives like "the best", vague descriptions, passive voice, addressing readers as a crowd, jargon, multiple adjectives, and sugary testimonials. It recommends using sensory words, focusing on benefits and problems solved, mentioning objections overcome, focusing on the reader's needs, asking questions, telling stories with examples, and making calls-to-action direct. The goal is to appeal directly to the reader and their needs rather than using empty phrases.
Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!
You and I have wasted enough time on PowerPoint Presentations. It's a necessary evil, but there are much better ways to approach it. Based off a talk I gave @ APTS. Enjoy!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.