Iese mba team a9 terral brand positioning
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Team A9 recommends that Terral emphasize the success of its socio-educational programs for empowering women in the underserved Raval community by providing sponsors with data on the long-term, positive impacts on participants. They also suggest reinforcing Terral's core goals through strategic partnerships with organizations like Accio Social Montalegre and Braval to further social integration and skills development of women through activities like educational support, cultural programs, vocational training and integrating Terral volunteers into food delivery.
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Este documento presenta un análisis de posicionamiento y oportunidades de colaboración para la asociación Terral en comparación con otras tres asociaciones que trabajan en el barrio del Raval en Barcelona. Terral se enfoca específicamente en ayudar a niñas, adolescentes y mujeres a mejorar sus vidas a través de programas educativos y de apoyo al empleo. El documento identifica posibles áreas de colaboración como compartir recursos y actividades entre las asociaciones.
Braval benchmarking
Team B9 analyzed several NGOs in the Braval area and provided the following findings:
- The NGOs offer a variety of activities focused on education, arts, social support and technology for different ages and ethnic groups.
- Their strengths include positive community impact but most are highly dependent on public funds. Their weaknesses include limited focus or reliance on single activities/services.
- Payment models vary, some charge fees per course/activity while others are fully publicly funded.
The recommendations call for increased collaboration between NGOs in areas like sharing resources, joint workshops, and community events.
Braval brand positioning strategy
Team B8 from IESE Business School’s MBA Class of 2013 performed analysis and provided recommendations on brand positioning for B-Raval, including organizational attributes, visual identity & age-segments.
Social issues at raval
The document summarizes interviews with two residents of the Raval neighborhood in Barcelona. One resident discusses how a lack of employment led to her husband taking his life, leaving her without support. The other resident, a bar owner, notes increasing crime, lack of community solidarity, and distrust between residents as other issues facing the neighborhood. Both point to long-term lack of job opportunities as contributing to social problems like crime, isolation, and mental health issues. Community leaders are struggling to address the challenges and recruit volunteers to help those in need.
Braval internet fund raising campaing
This document outlines an internet fund raising plan for B-Raval sports club. It identifies 6 potential donor groups, assessing their size, willingness and propensity to pay, potential reach, and whether they can be accessed online. The plan proposes focusing fundraising efforts on alumni, supporters of competing sports teams, and recreational sports clubs in Barcelona, as these groups have the highest potential impact of €72,000. Specific fundraising activities are suggested, such as direct marketing through email and social media to engage alumni, and leveraging corporate sponsorship and free publicity in exchange for advertisements on sports club websites.
Local business 9
Este documento contiene recomendaciones para mejorar un local de tatuajes y piercings en Barcelona. Se sugiere mejorar la fachada para aumentar la visibilidad, transmitir más claramente los servicios ofrecidos y dar una apariencia más atractiva. También se recomienda explorar promociones en páginas web, ofrecer descuentos en invierno y vender productos complementarios para mejorar el negocio.
Local business 3
This document summarizes a business diagnostic report for a small bike shop in Raval, Spain. The shop was operating without proper licensing or cost planning, making it difficult to meet financial ends or increase sales. The consulting team created an accounting system to track expenses and revenues, analyzed competitors to establish recommended pricing, and suggested targeting tourist bike rentals along with creating a pamphlet to advertise at local hostels in order to help the shop grow its business.
Local business 5
Este documento analiza un negocio local de tabaco y propone acciones para mejorarlo. Las propuestas incluyen diferenciarse vendiendo tabaco premium, crear un área exterior para fumar shisha, y fortalecer la imagen del negocio como ventaja competitiva. El resumen concluye que estas acciones podrían generar más ventas y clientes dado que no hay competencia directa cercana.
Local business 1
El documento describe los problemas de una empresa de suministros eléctricos como la disminución de ventas y proyectos, y el objetivo de aumentar las ventas y gestionar mejor los stocks. Recomienda ofrecer un servicio de reparación, promociones, publicidad en locales, mejorar la presentación de productos y servicios, y gestionar mejor los pedidos y clientes.
Braval economic problems at the raval
El documento resume los principales problemas económicos y sociales que afectan a la población del barrio de Raval en Barcelona, como bajos salarios, desempleo, vivienda y educación. Describe los tipos de negocios en el área, que son principalmente pequeños comercios y servicios como restaurantes. Propone estrategias a corto, medio y largo plazo para mejorar la situación económica, como programas de trabajo para estudiantes, patrocinios deportivos, microcréditos y becas para incentivar la educación.
Terral promotional plan
Plan promocional:
- Situación actual de Terral.
- Desafíos en Terral.
- Promoción.
Local business 2
El plan estratégico se centra en la adquisición de clientes de una empresa que cerrará y la adquisición de nuevos clientes. Para los clientes de la empresa que cerrará, se contactará a la propietaria para obtener una lista de clientes rentables y ofrecerles incentivos como comisiones durante 12 meses. Para retener a estos clientes, se les hará un primer contacto con la antigua propietaria y se ajustarán los precios y servicios a sus necesidades durante al menos un año. Para conseguir nuevos clientes, se buscará un com
Braval brand positioning
The document discusses ways to improve visibility and branding of the B-Raval social center. A poll found that only 10% of people recognized B-Raval but knew nothing about it. The center relies entirely on word-of-mouth with no branding efforts. Proposals include using life-size shapes or photos on the door, informational brochures in common languages, and posters with basic information. The abstract logo does not convey the playful, multicultural image and should be more representational. Brochures should target parents and kids separately in their languages with images. Outreach activities like branded t-shirts and small social projects can help spread awareness through word-of-mouth.
Braval fundraising through internet
La propuesta sugiere comenzar una campaña de recaudación de fondos en Internet basada en proyectos específicos con objetivos medibles. Se propone obtener apoyo de personalidades influyentes en las redes sociales y obtener espacios promocionales en la radio para dar a conocer la campaña y dirigir tráfico a la página web, donde se mostrarán fotos de los proyectos una vez finalizados para agradecer las donaciones.
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Iese mba team a9 terral brand positioning
- 1. PROJECT 13: BRAND POSITIONING DIAGNOSIS Recommendations by Team A9
- 2. TERRAL FOCUSES ON AN UNDERSERVED COMMUNITY – IT EMPOWERS RAVAL’S WOMEN INTELLECTUALLY THROUGH ONGOING SOCIO- EDUCATIONAL DEVELOPMENT
- 3. RECOMMENDATIONS Emphasize the success of Terral’s programs - provide potential sponsors with data tracking the long term positive impact on its participants Reinforce core goals of Terral through strategic partnerships with organizations such as Accio Social Montalegre and Braval Focus should be on social integration of women through educational support, cultural development, vocational training and skills enhancement Integrate Terral volunteers into ASM food delivery activities – this will increase awareness of Terral activities and increase number of Terral participants