The mood board proposes a football-themed advertisement featuring a lonely player who scores a goal after spraying an Umbro Elite X fragrance, with an imaginary crowd cheering him on. The main messages are that the aftershave can enhance one's existing success and make them perform even better. The proposed style is a mini fiction depicting the player's thoughts and how the fragrance helps him score. The target audience would find it relevant due to interests in physically fit men and becoming successful.

2. Mood Board

3. Ideas Recorded
• One Idea of my advert is to have a
footballer in a practice session on the field
alone. He is anxious about scoring. He
then reveals the bottle, sprays it. Kicks the
ball and scores whilst an imaginary crowd
cheers in his head.

4. The Message of the advert
• The main message of the advert is to
show people can be successful but there
success is enhanced if they use Umbro
Elite X.
• Another message is to show the
superiority of the aftershave in the sense
that it makes you even better than what
you already are.

5. Style
• The style of the advert is primarily a mini
fiction as it depicts the thought process of the
football player and how the is able to score
with the use of the aftershave.

6. Relevance to audience
• The advert is relevant to the audience because
most of them are interested in either looking
at a physically fit man or being like a physically
fit man
• They are also interested in becoming
successful.