The document discusses four types of design communication: personal logos, brochures, magazine advertisements, and billboards. Personal logos capture personality characteristics to create an image for a person. Brochures inform readers and increase understanding of a company or product. Magazine advertisements place branding in publications to inform consumers of products. Billboards are large outdoor structures that catch attention to promote products when people are out in public.

1. Design Communication I
Final

2. Personal Logos
What’s its’ purpose? What does it do?
• Create an image for a person
• Capture characteristics of one’s personality

3. Brochure
Purpose of a brochure
• Inform the reader of a
particular topic
• Increase
understanding of a
company or product

4. Magazine Advertisement
What is it? What is it’s purpose?
• Place in periodical publications
• Branding a product and/or label
• Inform a consumer of a product

5. Billboard
What is it? What is its’ purpose?
• A large outdoor advertising
structure
• Catch a person’s attention when
they are “out and about”
• Promoting a product