Mover's Edge is a proposed marketplace that connects people who need help moving with others who have spare time and resources to assist for an affordable price. It aims to make moving quicker, cheaper and more efficient than traditional options like renting a truck or hiring professional movers. The market for moving services is large at $16.5 billion annually in the US. The platform will generate revenue from connection fees and promoted listings while reducing costs for users. Market research found people are open to using such a marketplace for their moving needs.

1. Mover's Edge
IdeaHacks
Steven Loi, Feng Hu, Nikhil Bojja, Navya Chitimireddy

2. Moving
● Stressful
● Expensive
● Inefficient - Resources spread out
● Traditional Routes:
○ Buy packing supplies/Enlist friend's
help/Rent a truck (U-Haul)
○ Find movers from local papers or flyers

3. Market Summary*
● People move at least once every 3 years
● People spend $200 on an average per move
● 60% of movers move in a 20 mile radius
● 70% of movers rely on local
newspapers/flyers for move related info
● Market size - $16.5 billion (2008) shared
between 17,000 businesses (http://www.promover.
org/files/msi/msi_report.pdf)
(*Data collected from 108 survey respondents)

4. Opportunities
● Lack of one-stop-shop-affordable community
marketplace
● Community members with spare time, semi-
trucks, moving supplies can help people
move - for an affordable price
Like an AirBnB for moving!

5. What we do
● Hyperlocal marketplace connecting helpers
and movers
● Allow users to price services and products
reasonably
● Increase distribution points for local
businesses and helpers
● Provide a knowledge base for movers to
make moving "efficient"

6. What's our proposition
Value Proposition
Through the community, the 'moving experience' can be quicker, faster,
cheaper, and more responsible. We connect movers, helpers, and supplies
through our moving marketplace. Lot of services exist which are expensive,
stressful to manage, difficult to consolidate - we help you connect with people
who can consolidate these, and help you move for a fraction of the cost.
For example:
Jim Samaritan doesn't mind hauling 10 boxes, a futon and a book case for
Jane Damsel for a fraction of a price over the weekend. Jane is a student
moving to a new studio 5 miles away from her dorm and can't shell out $200 for
this. Better still, Jim saved up the boxes, duck tape and bubble wrap from his
previous move. 3 hours worth of work and he would charge just $75. Jim has
done this before and has good reviews on Mover's Edge!

7. Market research - Money spent on a typical move
(108 survey respondents)

8. Competition
● U-Haul, Budget, Penske and other truck rental
companies
● Private Moving companies - Typically charge upwards
of $65 per hour for 2 movers with a truck
● Other models
○ TaskRabbit,
○ Craigslist, etc
● What they lack?
○ Truck rental companies - too expensive
○ Craigslist and local movers - not reliable for lack of
reviews

9. Financial Plan
● Costs
website & maintenance, server costs, customer acquisition, payment fees,
insurance
● Expertise
front-end & back-end development & maintenance, mobile app
development, customer acquisition - demand side, business development -
supply side
● Revenue
connection fee, promoted listing
● Metrics
still to be developed

10. Risks
● Lack of traction
● Lack of interest
● Reliability of customer reviews
● Taskrabbit/Craigslist is the favored choice
● Liability issues

11. Are people willing to use a marketplace such as
Mover's Edge?
(108 survey respondents)