2nd prize at 2013 UST idea contest.

1. UST IDEA Contest
Na Sun Ik (KIER)
Kim Tae Woon (KRISS)
@ 2013

2. Internet Addiction
17.9%
@2003.10
24.7%@2005.07
20.9%
@2009.12
ele
Fig 2. Rate of overweight students in Korea
14%
출처 : 교육과학기술부, 학생건강표본조사(2008~2011), 표준체중에 의한 비만율 기준
Overweight

5. ON-line
OFF-line
Physical exercise
Accumulative
monitoring
motivate
characteristic
strategy
friendship
education
FUN
health

6. IT gadget
ZigBee Score DB
New on&off-line GAME system

7. How to play
Rule
100 +100 x2500
200
Get
points
1000
100
100
150
200
x2

8. Zigbee
Basement
Zigbee
Basement
Communication Technology
(IT gear <–> Web) (IT gear <–> IT gear)

9. Cost structure Revenue streams
Key resources Channels
Key
activities
Key
partners
Value
proposition
Costumer
relationships
Costumer
segments
Tag game
IT gear
sale profit
Special
Pay
Characters
E-healthcare
• Running,
• Tag game,
• Strategy game
• Game system
patents
• Balancing
designers
• Children
- over-weight
- computer addict
- low sociality
• Teachers
• Parents
- who worried about
health of their children
- who want to play
with their children
• IT gear
• Level up system
• Score DB
• IT gear
- HW provider
- SW developer
• Web DB
- developer
- maintainer• IT gear(HW) maker
• Telecommunication
company
• Manufacturing IT gear
• Develop & Maintain SW
• Data management
www.businessmodelgeneration.comFlame -
Business Model Canvas

10. Na Sunik
UST-KIER
+82-10-2002-8750
happy8earth@gmail.com

11. 2.3-3.9 $/Piece
1.5-2.3 $/Piece

12. 1 - 2 $/Piece
0.25 – 0.85 $/Piece