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IBM SoME
- 1. Julia Bulterman, OmbelineDeschemaeker, Alberto Pinna, Theresa Rabing, Jin Zhuan Team 5
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- 3. "No one evergot fired for hiring IBM" USP
- 4. Followers 283k 67,6k760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
- 5. Followers 283k 67,6k760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
- 6. Followers 283k 67,6k760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
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- 14. Strategic use ofUGC COMBINE SOCIAL MEDIA WITH TRADITIONAL MARKETING WebSphere sMash Developers discussed technical topics Community represented a large skill and knowledge base Channels o IBM-hosted forum o IBM-hosted blog o Twitter feed
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- 17. Improvement 1. More responsiveon certain channels (Facebook, Twitter)
- 18. 2 .Viral campaignsto grow followers
- 19. 3. Promote theUnique Selling Point and Products by humanizing Humanizing and showing the benefits in a fun way WATSON
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