The Innovation & Technology Trends Institute (itti) is a non-profit organization focused on helping corporate leaders understand the impact of digitalization on business growth and governance. It provides research, training, and networking opportunities to enhance digital accountability and improve decision-making. The institute aims to foster a community of leaders from both business and technology sectors to share knowledge and promote digital innovation.

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iTTi | Boosting growth
iTTi | Innovation & Technology Trends Institute
Corporate presentation
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”Firmly governed digitization may
mean to a company up to 26% more
profitability than that of its average
industry competition”.
Westerman, George; et alter, “The Digital
Advantage: How digital leaders outperform their
peers in every industry”, MIT Center for Digital
Business, 2012.
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iTTi, the Innovation & Technology Trends Institute, is
the independent, non-profit, research source for all
those corporate leaders looking for objective opinion
and advice regarding the role of “digital” on their
businesses’ advancement.
iTTi aims to foster directors and officers’ awareness
on their “digital” accountability and advocacy.
iTTi focuses on analyzing the most significant trends
regarding the application and use of “digital”, and its
consequences, but primarily on analyzing how
organizations make decisions on -i.e., govern- such
issues.
At the same time, iTTi helps technology leaders in
becoming business boosters capable of increasing
business growth through an improved digital
contribution.
About iTTi …
@iTTiresearch

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Why iTTi?
 Because iTTi is the first independent, non-profit,
Spanish think tank specially interested in how
“digital” decisions are made at the demand side of
corporations.
 Because iTTi is not [only] a CIO network, but the
meeting point for all those corporate leaders
concerned with the benefits, and consequences, of
the application and use of “digital”.
 Because iTTi offers a comprehensive set of
informational services, as well as ad hoc executive
training and networking opportunities.
 Because iTTi pursues an international, bi-lingual,
audience of both, English-speaking individuals capable
of understanding Spanish and vice versa.
 And because iTTi provides an exclusive team of
analysts summing a century of experience as CIOs
themselves and business advisers.
@iTTiresearch

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The iTTi Ecosystem
iTTi expands through a growing ecosystem of
intellectual products, spread via an extensive use of
social media. (Click on the images below to access each
product).
People and partners are also key components of The
iTTi Ecosystem.
@iTTiresearch

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The iTTi Community
The people component of The iTTi Ecosystem reaches
its highest exponent with The iTTi Community.
iTTi serves an exclusive community of corporate
leaders concerned with the contribution that “digital”
is able to provide to their businesses.
The iTTi Community is an invitation-only group aimed
at individuals from both, the business and technology
sides of the coin with responsibility for making growth
occur within their organizations.
Should you are such a leader, contact us at
info@ittrendsinstitute.org and we will send you an
invitation to join [y]our Community.
Don’t stay alone, be part of The iTTi Community
and become a growth booster!
@iTTiresearch

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Adecco
Asociación Española para la Calidad
AFES Técnicas de Tasación
Agencia Valenciana de Salud
Alimerka
AXA
Banca Cívica
BBVA
BCP, Banco de Crédito del Perú
BDigital Technology Center
BDO
Bergé & Cía.
BNP Paribas
Brosa Abogados y Economistas
Cafés Bou
Caja Rural de Asturias
Caprabo
CAPSA Food
Consorcio Energético de P. Cana-Macao
Codere
Comisión Nacional de la Energía
Cortefiel
Cuatrecasas
DIA
DKV
Ensilectric
Ericsson
Ferrovial
Fortia Energía
GDF Suez
Grup Serhs
Grupo IMF
Grupo Zeta
Iberdrola
Instituto de Auditores Internos
Instituto de Cultura de Barcelona
Lafarge
Loewe
Mutualidad de Procuradores
Nutreco
Praxair
Queensland University of Technology
Redexis Gas
Real Automóvil Club de España
Repsol
Saba Abertis
Sanitas
Securitas Direct
Tecnatom
Universidad Antonio de Nebrija
Universidad a Distancia de Madrid
Universidad Europea
Universitat Autònoma de Barcelona
Universitat de les Illes Balears
Universitat Oberta de Catalunya
URSA Insulation
Votorantim Cimentos
ZeppelinTV
ZF Friedrichshafen
The iTTi Community
Join a Community of growth boosters, whose résumés include business and/or technology leadership
experience at the following organizations:

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Partnerships
Media partners:
Business partners:
Should you want to partner with iTTi or to sponsor
iTTi’s activities, contact us at
info@ittrendsinstitute.org.
Academic & Research partners:
@iTTiresearch

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Services
As the only player in the Spanish-speaking market -
both, corporate and academic- promoting TRUE
Corporate Governance of IT (i.e., a non CIO-centric
view of it), iTTi offers a panoply of services aimed at
helping business leaders to improve their “digital”
accountability and advocacy:
 Research & Analysis
 Special Assignments
 Executive Training
 Social Networking
@iTTiresearch

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iTTi | Research
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Research & Analysis
iTTi focuses its research efforts on the study of how
decisions are made on the application and use of
“digital” (and their consequences); and on a series of
derivative topics, of which the following list is a
sample:
 Corporate Governance
 Corporate Governance of IT
 IT Accountability
 Digitized Boards
 the Evolving CIO
 Management Recipes
 Professional Development
 the Use of IT
 Growth Levers
 Innovation in Real-Life
 IT Contribution
 IT-enabled Investments
 IT Consequences
 Cyber Strategy
 etc.
@iTTiresearch

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iTTi | Assignments
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Special Assignments
As a natural derivative of its research activity, iTTi
gives response to special assignments, most of the
times in the form of boutique advisory, to those
individuals concerned with the contribution given by
the use of “digital” to their businesses and willing to
solve any issue identified regarding the following, non-
comprehensive, list of topics:
 the decision-making process on the use of IT;
 IT investment management issues;
 business value realization issues;
 Rest_of_business-IT synchronization issues;
 enterprise IT-related risk issues;
 IT maturity & lack of IT performance issues;
 IT sourcing issues;
 corporate communication concerns;
 cultural change management issues;
 trends watching concerns;
 etc.
@iTTiresearch

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iTTi | Training
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Executive Training
Key complement of its research and analysis services,
iTTi offers a series of educational activities oriented to
train an executive audience willing to go further in its
digital savvy and in the way they currently look at how
their organizations are using technology.
Such services could, at the end, adopt the format of a
graduate course (i.e., a master course), part of which
iTTi has put into effect in the form of an Information
Assurance program.
The program covers a series of executive on-line
courses on Information Systems Control and Audit,
Cyber Security and Corporate Governance of
Information Technology.
The program has been endorsed by ISACA Medellin
Chapter (@ISACAmedellin) which has promoted it in
the Latin-American space. ATI (the Spanish IT
Practitioners Association, www.ati.es) has also
contributed to the promotion and execution of the
program.
@iTTiresearch

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iTTi | Networking
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Community Building
Facilitating networking is at the very heart of iTTi,
both, among members of The iTTi Community and
among former iTTi training attendants and other
fellows.
A calendar of events will be appropriately and
independently announced.
iTTi maintains also an active participation in third-
party events as well as in several professional
associations’ boards and industry forums. This
responds to the think tank’s philosophy of sharing
knowledge and spreading the voice of the use of
“digital” as the actual growth booster for today’s
organizations; and obviously, coping with the so-called
digital consequences.
Those events will also permit to keep you all up to
date with the most significant trends on digital
accountability for the benefit of your businesses.
@iTTiresearch

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The iTTi Team
Miguel GARCÍA-MENÉNDEZ
CEO & Research Director
Manolo PALAO
COO & Training Director
Mª José DE LA CALLE
CMO & Events Director
Part of The iTTi Community | Boosting growth
ittrendsinstitute.org | 18@iTTiresearch

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iTTi | Boosting growth
iTTi | Innovation & Technology Trends Institute
Please, send further questions to: info@ittrendsinstitute.org
You can follow us on:
World Wide Web: http://www.ittrendsinstitute.org
LinkedIn: http://www.linkedin.com/company/itti-innovation-&-technology-trends-institute
Twitter: http://twitter.com/iTTiresearch (@iTTiresearch)
Paper.li: http://paper.li/iTTi_news/1350513265 (iTTi Update)
Flipboard: http://flip.it/gzGGy (iTTinerary ...your path to growth!)
Slideshare: http://www.slideshare.net/iTTi_news
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Copyright © of the photographs, Gema Prieto. All rights reserved. ittrendsinstitute.org | 19