This document outlines a communication plan with multiple channels like email and mailers to employees and managers at various dates from June to October. The plan aims to promote an "I Am Optum" internal campaign through videos, presentations, business cards and more. Managers will receive talking points in advance of employee communications to help introduce upcoming messages about the company's priorities, leadership, and identity.
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I Am Optum_I say it with Pride_Plan
1. Propriety and Confidential. Do not distribute.
Communication Plan
1
Channel Topic Date
Leadership Mailer Heads-up to senior management on campaign plan 1st wk of June
Manager Email Heads-up to Managers (27+) on upcoming campaign June 21
Employee Email Launch mailer to the I Am Optum campaign June 23
Manager Email Talking points to Managers (27+) on upcoming mailer June 28
Employee Email About Us, I am Optum Video, Email signatures June 30
Mail Digest About Us July 7
Mail Digest I am Optum Video, Email signatures July 14
Manager Email Talking points to Managers (27+) on upcoming mailer July 19
Employee Email Overview, What we do video, Business cards July 21
Mail Digest Overview July 28
Mail Digest What we do video, Business cards August 4
Manager Email Talking points to Managers (27+) on upcoming mailer August 9
Contd...
2. Propriety and Confidential. Do not distribute.
Communication Plan
2
Channel Topic Date
Employee Email 2015 Optum Priorities, Q1 Earnings, Optum Ppt template August 11
Mail Digest 2015 Optum Priorities August 18
Mail Digest Q1 Earnings, Optum Ppt template August 25
Manager Email Talking points to Managers (27+) on upcoming mailer August 30
Employee Email CEO conversation, Healthier is here (TV ad), ID cards September 1
Mail Digest CEO conversation, Healthier is here September 8
Mail Digest Healthier is here (TV ad), ID cards September 15
Mail Digest I am Optum – Employee Feature September 22
Employee Email I am Optum – Employee Feature September 29
Employee Email I am Optum – Employee Feature (encourage participation) October 6