Trigga Rik is an American hip hop artist and songwriter originally from Madera, California who is now based in Orlando, Florida. He served in the US Marine Corps for 5 years until 2012. After leaving the military, he began pursuing a music career and a Bachelor's degree in Music Business. His first EP was released in 2013. The presentation proposes marketing strategies to build awareness of Trigga Rik's music in the Greater Orlando area through outlets like the Orlando Sentinel and retail partnerships, as well as online selling through sites like Amazon and Reverbnation.

1. Presentation Pitch: Aaron Fredrick Huston
Trigga Rik: First Phase Renegade

2. Originally hailing from Madera, California Aaron Fredrick Huston (born April 28, 1989), better known by his stage
name Trigga Rik, is an American HipHop artist, songwriter, USMC Veteran, and full-time college student, currently
based out of Orlando, Florida. Trigga Rik credits Tech N9ne, 2pac, Mac Dre, and Bob Dylan as his major
musical influences and is a proud eclectic.
After graduating high school in 2007, Trigga Rik enlisted in the United States Marine Corp and served honorably
for 5 years, until leaving Active Duty in the summer of 2012. During his time under Active Duty he had the honor of
deploying to Afghanistan under OEF 11.2, and served the majority of his service attached to MCAS New River,
North Carolina.
After returning from Afghanistan in the spring of 2012, and leaving the military for a full-time college education,
Trigga Rik would continue writing content based off of his life experiences, while pursuing a Bachelor's Degree in
Music Business. 2013 would see Trigga Rik make his first official performance and see the
subsequent orchestration and release of his first EP.
Trigga Rik

3. Product

4. Customer Analysis
•Targeted focus
•Males & Females (18-33)
•Pre-Post College
•Fairly educated
•Greater Florida area
•Word of Mouth motivated
•Requires enthusiastic buzz to become early adopters.
!

5. Building Awareness
Orlando Sentinel

6. Building Awareness

7. Building Awareness

8. Retail Marketing

9. Retail Marketing

10. Online Selling Synopsis

11. Online Selling Synopsis

12. References
Amazon (2013) Amazon.com. Retrieved from
http://www.amazon.com/
Reverbnation (2013) Reverbnation.com Retrieved from
http://www.reverbnation.com/triggarik
Trigga Rik (2013) triggarik.com Retrieved from
http://triggarik.com/music/
Harding, C. (2008). Consumer Outreach. Billboard, 120(37), 16. Retrieved fromhttp://search.ebscohost.com.oclc.fullsail.edu:
81/login.aspx?direct=true&db=a9h&AN=34274694&site=ehost-live
Qader, I. A., & Binti Omar, A. (2013). The Evolution of Experiential Marketing: Effects of Brand Experience
among the Millennial Generation. International Journal Of Academic Research In Business & Social Sciences, 3(7),
331-340. doi:10.6007/IJARBSS/v3-i7/57 Retrieved from http://search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?
direct=true&db=a9h&AN=89877199&site=ehost-live
Maruthamuthu, M. M., & Rajamohan, A. A. (2013). IMPACT OF PROMOTIONAL MIX STRATEGIES ON CONSUMERS
ONLINE PURCHASING BEHAVIOR. Golden Research Thoughts, 3(5), 1-4. Retrieved from http://
search.ebscohost.com.oclc.fullsail.edu:81/login.aspx?direct=true&db=a9h&AN=92611472&site=ehost-live

13. Contact me Today Email: 2trigger.change@gmail.com
PhotobyCharlieBPhotography
Aaron Fredrick Huston