HUL

1. 78%
22%
Literate
Illiterate
70%
30%Abused
Not
Abused
Current Scenario – Transgenders in India
56%
46%44%
31%
24%
Verbal
Sexual
Physical
Blackmail
Threat to Life
Key Observations:
• Transgenders undergo multiple
dimensional problems like social and
cultural barriers
• In a patriarchal society gender
variations are hard to accept
• More than 50% lie in the 18-44 age
group
• Almost 50% have income less than
8500 INR
• Surprisingly 43% belong to Muslim
category
• As expected, only 14% are married.
• Major source of their income
remains, begging in train.

2. Targeting - Marketing Campaign Channels
Social Television
• Social media penetration is
at 26% currently and is
expected to grow by 5% in
next 4 years
• Average time spent (ATS) per
days across different social
media channels is 210 mins
• Among all the social media
channels, more than 38% of
the time is spent on
Facebook and Instagram
• 66% of the population in
India owns a TV set. Rural
population which constitutes
65% of the total population
of India led to a 10% increase
in TV ownership
• Among the population
owning a TV set, 82%
watches TV.
• Average time spent (ATS) per
day per viewer is 224
minutes