- CEOs are increasingly relying on digital media tactics like websites, videos, mobile marketing, and social media in their marketing plans to effectively reach stakeholders amid a struggling economy and changing media landscape.
- A survey found that 67% of CEOs plan to spend more on digital marketing in 2009 than 2008. PR firms need to show they can handle digital communications given their experience with online conversations and influencers.
- Digital media allows companies to be proactive, communicate with consumers, and reach various demographics through different outlets to build confidence during uncertain economic times.
Youniverse is already operating in over 10 locations worldwide and aims to expand into new markets like the US, South America, China, Japan, Africa, and Eastern Europe. The direct selling industry is worth over $110 billion annually with 68 million people involved. Youniverse currently covers 88% of the direct selling market through in-person and online sales. Youniverse recently purchased a $27 million company that connects over 40 million users each month by phone and mobile technologies.
Marvalous is a startup company that has developed a breakthrough product using agricultural engineering and high tech called ALA (Alena Oil) extracted from a special type of sage plant. It provides numerous health benefits that have been proven through clinical research. Marvalous holds the patent and sole rights to distribute products containing Omega-3 from this sage. It presents a unique opportunity to join its global business model of distributing products and message worldwide using a network marketing model that allows consumers to enjoy products and earn unlimited income by sharing them with others.
C21 Social Marketing Featured in NY TimesMatt Gentile
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- CEOs are increasingly relying on digital media tactics like websites, videos, mobile marketing, and social media in their marketing plans to effectively reach stakeholders amid a struggling economy and changing media landscape.
- A survey found that 67% of CEOs plan to spend more on digital marketing in 2009 than 2008. PR firms need to show they can handle digital communications given their experience with online conversations and influencers.
- Digital media allows companies to be proactive, communicate with consumers, and reach various demographics through different outlets to build confidence during uncertain economic times.
Youniverse is already operating in over 10 locations worldwide and aims to expand into new markets like the US, South America, China, Japan, Africa, and Eastern Europe. The direct selling industry is worth over $110 billion annually with 68 million people involved. Youniverse currently covers 88% of the direct selling market through in-person and online sales. Youniverse recently purchased a $27 million company that connects over 40 million users each month by phone and mobile technologies.
Marvalous is a startup company that has developed a breakthrough product using agricultural engineering and high tech called ALA (Alena Oil) extracted from a special type of sage plant. It provides numerous health benefits that have been proven through clinical research. Marvalous holds the patent and sole rights to distribute products containing Omega-3 from this sage. It presents a unique opportunity to join its global business model of distributing products and message worldwide using a network marketing model that allows consumers to enjoy products and earn unlimited income by sharing them with others.
C21 Social Marketing Featured in NY TimesMatt Gentile
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Norwin High School Boys Soccer Golf Tournament 2021Matt Gentile
The document advertises the 4th Annual NHSBSB Golf Tournament fundraiser being held on June 27, 2021 at Manor Valley Golf Course to support the Norwin High School Boys Soccer team. A foursome can play for $400, which includes green fees, a cart, snacks, beverages on the course, lunch, and refreshments. There are various sponsorship levels that provide advertising benefits, from $100 for a hole sponsorship to $500 for a World Cup sponsorship that includes recognition at home games. Interested golfers and sponsors can contact the listed individuals to register and for more information.
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
C21 Social Media Learning Hub - Impact ReportMatt Gentile
Century 21 Education conducted a certificate program through Hootsuite Social for Business to teach their global affiliated sales professionals how to use social media effectively. A survey found that while most agents saw social media's potential for relationship building, only 31% felt skilled in using it. The program increased understanding of social media's impact by 32% and confidence applying lessons by 76%. 82.2% of agents said the course would help achieve goals, and 84% would recommend it. Participant quotes showed social media skills helping them connect and promoting their business. As of November, over 2,100 agents were enrolled with 134 completing certificates. The program aimed to provide faster time to value through social media skills and greater realization of its enterprise opportunities.
C21 Makes BFFs Through Competitive ContentMatt Gentile
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content."
According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Getting Started with C21 Social for BusinessMatt Gentile
The document provides instructions for real estate agents to set up and use their CENTURY 21 Hoostuite Enterprise social media management account. It outlines logging into the 21online website, selecting the C21 Social Xchange tool, filling out prompts using their CENTURY 21 email, and setting up their account within two business days. It then describes how to access the account through 21online, navigate to the home page, establish the C21 Social for Business account, and configure the C21 Social plugin to share content to various social media sites.
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
The document discusses best practices for digital reputation management and social media marketing. It covers topics like managing your online presence and brand, personal branding, content saturation indexing to determine how saturated an area is with content, and the benefits of different types of digital advertising like search and display. Specific tactics covered include using video marketing through platforms like YouTube and Videolicious, using Adwords Express for search advertising, and measuring the success of digital marketing efforts. The overall message is on how real estate professionals can use social media to build their brand and manage their online reputation.
Manage Your Social Media Marketing in 21 Minutes a DayMatt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
The article discusses Century 21's push for excellence and leadership in the global real estate industry, which they refer to as "going for the gold." It began in earnest in 2010 with a goal of becoming the global leader in real estate transactions. Their marketing efforts, including sponsoring the US bobsled team and the upcoming Winter Olympics, aim to differentiate Century 21 agents and showcase their integrity. One success was Century 21 becoming the most visited real estate franchise website for 12 straight months, according to comScore. Their global growth strategy is also evidence that their "SMARTER. BOLDER. FASTER." campaign is making strides worldwide.
CENTURY 21 Wins Best PR Innovation AwardMatt Gentile
PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
Brand Channel: CENTURY 21 Finds Value in Olympics and Social MediaMatt Gentile
According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer."
While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
Google+ aims to integrate social features like profiles, relationships, and sharing across all Google products like Search, Maps, and YouTube to improve the user experience. It has grown to over 500 million users with people spending an average of 12 minutes per day in the Google+ stream. For businesses, being on Google+ can provide benefits like better discovery in search results, deeper engagement through features like Hangouts, and measurable impact through analytics and recommendations. The document provides examples of how different industries like retail, consumer goods, and technology are using Google+ successfully.
CENTURY 21 Social Marketing Recognized in NY Times FeatureMatt Gentile
Brands like Coca-Cola, Pampers, and Johnson & Johnson congratulated the royal family on the birth of Prince George through social media posts that extended existing ad campaigns. While the reactions were mixed, the brands aimed to celebrate the occasion without overtly promoting products. Advertising experts noted it is risky for brands to try too hard to sell products during such cultural moments and recommend focusing on branding instead. Data showed huge interest in discussions around the royal baby on social media.
'Breaking bad' home listing on craigslist is super clever, century 21Matt Gentile
Century 21 real estate agency posted a fake Craigslist listing for Walter White's house from the TV show "Breaking Bad" hours before the series finale aired. The listing described the house as an "Albuquerque Palace" and mentioned features that would be useful for a meth kingpin like White. Though a spoof, the listing brought attention to the real home's prominence on the show. The real owners said they would never sell their beloved home tied to the popular series.
C21 breaking bad marketeing pays the boston globeMatt Gentile
The ad agency Mullen created a fake Craigslist posting advertising the sale of Walter White's house from the TV show "Breaking Bad" for Century 21, as a marketing stunt to bring attention to their brand around the finale. They posted it before the finale aired and tweeted about it, generating over 1,600 tweets in 24 hours. The goal was to position Century 21 in the cultural conversation around the finale at a low cost compared to an official TV ad.
Norwin High School Boys Soccer Golf Tournament 2021Matt Gentile
The document advertises the 4th Annual NHSBSB Golf Tournament fundraiser being held on June 27, 2021 at Manor Valley Golf Course to support the Norwin High School Boys Soccer team. A foursome can play for $400, which includes green fees, a cart, snacks, beverages on the course, lunch, and refreshments. There are various sponsorship levels that provide advertising benefits, from $100 for a hole sponsorship to $500 for a World Cup sponsorship that includes recognition at home games. Interested golfers and sponsors can contact the listed individuals to register and for more information.
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
C21 Social Media Learning Hub - Impact ReportMatt Gentile
Century 21 Education conducted a certificate program through Hootsuite Social for Business to teach their global affiliated sales professionals how to use social media effectively. A survey found that while most agents saw social media's potential for relationship building, only 31% felt skilled in using it. The program increased understanding of social media's impact by 32% and confidence applying lessons by 76%. 82.2% of agents said the course would help achieve goals, and 84% would recommend it. Participant quotes showed social media skills helping them connect and promoting their business. As of November, over 2,100 agents were enrolled with 134 completing certificates. The program aimed to provide faster time to value through social media skills and greater realization of its enterprise opportunities.
C21 Makes BFFs Through Competitive ContentMatt Gentile
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content."
According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Getting Started with C21 Social for BusinessMatt Gentile
The document provides instructions for real estate agents to set up and use their CENTURY 21 Hoostuite Enterprise social media management account. It outlines logging into the 21online website, selecting the C21 Social Xchange tool, filling out prompts using their CENTURY 21 email, and setting up their account within two business days. It then describes how to access the account through 21online, navigate to the home page, establish the C21 Social for Business account, and configure the C21 Social plugin to share content to various social media sites.
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
The document discusses best practices for digital reputation management and social media marketing. It covers topics like managing your online presence and brand, personal branding, content saturation indexing to determine how saturated an area is with content, and the benefits of different types of digital advertising like search and display. Specific tactics covered include using video marketing through platforms like YouTube and Videolicious, using Adwords Express for search advertising, and measuring the success of digital marketing efforts. The overall message is on how real estate professionals can use social media to build their brand and manage their online reputation.
Manage Your Social Media Marketing in 21 Minutes a DayMatt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
The article discusses Century 21's push for excellence and leadership in the global real estate industry, which they refer to as "going for the gold." It began in earnest in 2010 with a goal of becoming the global leader in real estate transactions. Their marketing efforts, including sponsoring the US bobsled team and the upcoming Winter Olympics, aim to differentiate Century 21 agents and showcase their integrity. One success was Century 21 becoming the most visited real estate franchise website for 12 straight months, according to comScore. Their global growth strategy is also evidence that their "SMARTER. BOLDER. FASTER." campaign is making strides worldwide.
CENTURY 21 Wins Best PR Innovation AwardMatt Gentile
PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
Brand Channel: CENTURY 21 Finds Value in Olympics and Social MediaMatt Gentile
According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer."
While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
Google+ aims to integrate social features like profiles, relationships, and sharing across all Google products like Search, Maps, and YouTube to improve the user experience. It has grown to over 500 million users with people spending an average of 12 minutes per day in the Google+ stream. For businesses, being on Google+ can provide benefits like better discovery in search results, deeper engagement through features like Hangouts, and measurable impact through analytics and recommendations. The document provides examples of how different industries like retail, consumer goods, and technology are using Google+ successfully.
CENTURY 21 Social Marketing Recognized in NY Times FeatureMatt Gentile
Brands like Coca-Cola, Pampers, and Johnson & Johnson congratulated the royal family on the birth of Prince George through social media posts that extended existing ad campaigns. While the reactions were mixed, the brands aimed to celebrate the occasion without overtly promoting products. Advertising experts noted it is risky for brands to try too hard to sell products during such cultural moments and recommend focusing on branding instead. Data showed huge interest in discussions around the royal baby on social media.
'Breaking bad' home listing on craigslist is super clever, century 21Matt Gentile
Century 21 real estate agency posted a fake Craigslist listing for Walter White's house from the TV show "Breaking Bad" hours before the series finale aired. The listing described the house as an "Albuquerque Palace" and mentioned features that would be useful for a meth kingpin like White. Though a spoof, the listing brought attention to the real home's prominence on the show. The real owners said they would never sell their beloved home tied to the popular series.
C21 breaking bad marketeing pays the boston globeMatt Gentile
The ad agency Mullen created a fake Craigslist posting advertising the sale of Walter White's house from the TV show "Breaking Bad" for Century 21, as a marketing stunt to bring attention to their brand around the finale. They posted it before the finale aired and tweeted about it, generating over 1,600 tweets in 24 hours. The goal was to position Century 21 in the cultural conversation around the finale at a low cost compared to an official TV ad.