Howler Monkey Productions provides branded entertainment content through both long-form and short-form formats. Their hybrid improvisational comedy style allows them to integrate brands into half-hour comedies, standalone digital shorts, and behind-the-scenes extras. They have experience creating branded content for networks like TBS, Hulu, and digital platforms. Nancy Hower and John Lehr lead the company and bring extensive comedy and improv experience from television, film, and theater.

1. Branded
Entertainment
One-stop Shopping

2. CONTENTS
WHAT
WE DO
HM PEDI GREE
LONG -F ORM
BRA NDI NG
h a l f -h ou r
com edi es
S HORT-
F ORM
BRA NDI NG
st a n d - a l on e
c on ten t
BI OS

3. WHAT
WE DO

4. "Hower and Lehr have made
careers out of embracing
the unexpected."— MASHABLE
Howler Monkey Productions’ Branded
Entertainment division was launched to meet the
needs of brands in the ever-changing landscape of
content deliverables for media outlets, digital
space and social media.
Nancy Hower and John Lehr use their
hybrid-style of comedy to market brands in unique, funny and
compelling ways that suit the product, the platform, and the viewer.
CONTENT
WE MAKE
“THERE’S NOTHING ELSE LIKE IT. THIS HYBRID STYLE
IS REALLY QUITE GENIUS. IT ADDS A NEW EXCITING
ELEMENT YOU COULD NEVER GET WITH A TIGHTLY
WOUND SCRIPTED COMEDY...”

5. HMPEDIGREE

6. Nancy Hower has directed
every episode of EVERY
Howler Monkey production
over the last decade, which
includes a vast library of
branding entertainment:
dozens of active product
placements, product-sponsored
promos, commercials and
passive placements.
In addition to his other extensive
credits, John Lehr is the original
Geico caveman. Appearing in
more than 20 national spots,
Lehr is credited with improvising
the lines that pushed the
campaign to a cultural frenzy.
[click to view Nancy’s director reel]
[click to view John’s national spots]
NANCY

7. LONG-FORM
BRANDING
half-hour comedies
for streamers
and networks

8. LONG-FORM
BRANDING
HALF-HOUR COMEDIES FOR
STREAMERS AND NETWORKS
HMP embraces branding as a
centerpiece to their half hour
comedy projects.
Branding is not just a financial
reality; it is essential to the
authenticity of
HMP creative content.

9. 10 ITEMS OR LESS for TBS contained product placements in every episode.
10 ITEMS OR LESS enjoyed excellent Q Ratio scores
consistently beating out large network shows. “TBS' ’10 Items’ is a cornucopia of opportunities for
cross-platform multi-tiered promotions for advertisers,
all enhanced by a robust digital community fostered by
TBS on the show’s website.”
— “MONSTERS AND CRITICS”
Product Show Q Ratio
Reese’s 10 Items or Less 2.9323
Burger King Saturday Night Live 2.1925
Dr. Pepper 90210 1.4231
Turbo Tax Psych 1.3262
Monopoly 30 Rock 0.3767
[click for product placement reel]

10. For the 10 ITEMS season
premiere, Unilever is
presenting the 30-minute
sitcom commercial-free
and hawking its Vaseline
Man and Hellman's Light
products.
“'10 Items or Less'
pitches products
with a soft sell.”
[click for article]
[click for article]

11. An animated Fox pilot starring
Jeff Foxworthy,
Team McPhearson is set in the
world of Nascar racing.[click to view pilot]

12. When his Chicago mortgage trading
job evaporates, Peter Boyer returns
home to takeover his parents’ failing
children’s camp and repackage it as a
corporate retreat.
RETREAT!
Real corporations
are used in the show.
[click to view pilot production]

13. HERALD SQUARE
Herald Square is a workplace
comedy set at the Macy’s
NYC flagship store.
Developed for MACY’S / JWT
[click for pitch pdf]

14. SHORT-FORM
BRANDINGstand-alone content

15. The era of social networking,
mobile devices and sharable
content is a perfect home for the
Howler flexible, efficient
hybrid/improv style.
SHORT-FORM
BRANDING CONTENT

16. NowThis Digital
Short-Form Distributer
After two seasons as a heralded half hour
comedy western on Hulu, Howler recently
partnered with NowThis to distribute short-
form branded comedy shorts.
[click for full episodes]
[click for HMP-produced spots for brand possibilities]

17. “...with Mr. Lehr as the
irritating, Harvard-educated
sheriff in a dangerous Kansas
town, “Quick Draw,” is
looser and funnier…”
Shows that are firing on all cylinders
“Quick Draw” is in that sublime zone
of comedy where the comic climate is
so well-established that as long as the
characters stay reasonably in
character, every attempt at humor is a
joke that hits and every joke that hits
is a home run.
The show’s first season was consistently among the top
10 most popular shows on Hulu this summer...”
“Quick Draw” is in that sublime zone of
comedy where the comic climate is so
well-established that as long as the
characters stay reasonably in character,
every attempt at humor is a joke that hits
and every joke that hits is a home run.
-The Sophmore Critic
Shows that are firing
on all cylinders
“Quick Draw is an equal
opportunity wink-wink. Great
show, great talent, great laughs.
Best thing Hulu.com has
ever done.” -TV Goodness

18. HMP developed a short form web
series for Owners.com. Trick My
House is an interactive talk show in
which comedian John Lehr takes a
person’s profile from Owners.com and
helps them spruce it up for prospective
buyers in a fun way. He’s part therapist,
part matchmaker and it’s all done with
a gentle hand.
TRICK MY HOUSE
Using the latest Smiletime
technology, Lehr hosts an online
dating show that takes Love
Connection into the 21st century.
LOVE CLUB
JOHN LEHR’S MOVIE CLUB
An alternative to TBS’ Dinner & a
Movie, John hosts his own Movie
Club that is loaded with branding.
[click for client deck]
[click for presentation pilot]
[click for demo reel]

19. PRODUCT-SPONSORED PROMOS
WIDE RANGE OF BRANDING OPPORTUNITIES
for STAND-ALONE CONTENT
Due to their hybrid improvisational style, Hower &
Lehr can provide MULTIPLE cuts of scenes with
branded content for use outside the episode. Imagine a
scene from the show with ENTIRELY different jokes
and dialogue that can live on other platforms.
MULTIPLE CUT PRODUCT PLACEMENT
HMP characters interact with brands in
humorous spots that can air anywhere any
time. HMP produced Quick Draw promos
with re-imagined modern ingredients (e.g.,
spirits, mixers, etc.).
[click for 2 scenes cut in different ways] [click for Quick Draw promos]

20. Howler narratives continue outside
the episode itself! Due to its
hilarious, efficient hybrid style,
Howler can offer scenes that extend
the narrative while simultaneously
promoting the brand. We can provide
scenes that give the audience
exclusive information and
entertainment that exists outside the
show. It’s an added scene that also
includes the brand! This can live
anywhere the brand sees fit. Imagine
having exclusive rights to different
scenes from each episode to use for
further social engagement with your
consumers (or target market).
STAND-ALONE CONTENT
BRANDING-FRIENDLY BTS
Because HMP actors are improvisers,
they are funny & entertaining on the fly.
EXTRA CONTENT PODBUSTER
environment!

21. BIOS

22. NANCY HOWER, along with producing partner John Lehr, created
the Hulu original comedy “Quick Draw.” Both executive-produce and
co-write the series, while Hower directs, and Lehr stars. Hower cast
Lehr to star in her first feature “Memron,” which won Audience
Awards at both Slamdance and The Taos Film Festival. Hower and
Lehr then teamed up to create the TBS series “10 Items Or
Less” from Sony, which ran for three seasons. Hower served as co-
creator, executive producer, writer and director on the half-hour
comedy. She was nominated for a Women’s Image Network (WIN)
Award for best director of a comedy for both “QuickDraw” and “10
Items of Less”. Hower also served as the co-creator, writer and
director of the Imagine Television/Fox pilot "Take Me to Your Leader,”
and recently wrote a musical titled “The Craving” with composer
Steven Argila.
Hower and Lehr have co-created several shows since forming Howler
Monkey Productions including “Team McPhearson,” an animated show
for Fox revolving around the world of Nascar, and starring Jeff
Foxworthy; “John Lehr’s Movie Club” a pilot for TBS titled,” “Let It
Ride,” a half-hour single-camera comedy shot on location in Las Vegas
for Comedy Central; and “Jailbait,” a series for Sony’s Crackle. The
two completed several pilots, including “Life on Mars” for Sony and
the BBC; “King of Beers,” a comedy set in a brewery for
EUE/Screengems; and “Retreat!,” a half-hour comedy set in a
corporate retreat with EUE/Screengems for NBC.
Recent script/development deals include “The Loop” for HBO, “The
Hippo” for MTV and “Saltwater Summer” for Disney.
HISTORY: After graduating from The Julliard School’s drama
department, Hower performed in many plays both on and off
Broadway including “The Government Inspector” opposite Tony
Randall on Broadway, “Antony and Cleopatra” with Vanessa
Redgrave at The Public Theatre, and “Why We Have a Body” which
won an Obie Award for Best Play. She also originated the role of
Andrea in the play “The Years” at Manhattan Theatre Club.
Hower then moved to Los Angeles to play Yitzak in “Hedwig And
The Angry Inch” opposite Tony Winner, Michael Cerveris. There
she landed a recurring role, playing Ensign Wildman on UPN’s “Star
Trek,” and went on to guest star in various television shows and
independent films. During this time, Nancy also started a band
called Wench, which opened for Tenacious D, and later performed
a solo act opening for Meatloaf on his European tour. Her song
“Prozak Grandma,” is on “The Curve” soundtrack; and “Fernando,”
a song which was co-written with John Patrick Shandley, was sold
to “An Alan Smithee Film.”

23. JOHN LEHR. co-partner of Howler Monkey Productions, is a comedic performer, writer and producer. He starred as John Henry Hoyle in
“QuickDraw” the half-hour improvisation comedy from Howler production for Hulu which ran two seasons. He starred as Leslie Pool in “10
Items or Less,” the half-hour improvisational comedy from Sony on TBS. Lehr also co-created and executive produced the series which ran
three seasons.
Howler recently scripted the dark comedy pilot “The Loop” for HBO about a couple who downsizes everything and chooses to sail the
Loop — a nautical course that cuts through the heart of America. All goes wrong when they become entangled in a smuggling ring. The pair
also recently developed/scripted “The Hippo” for MTV, a work-place comedy set in a live music venue.
Other recent Howler Productions include “Let It Ride,” a comedy pilot set in Las Vegas for Comedy Central; “Retreat!,” a comedy pilot set
in a corporate retreat for NBC; “King of Beers,” comedy set in a brewery for EUE/Screengem; and “JailBait,” a web series for Sony and
Crackle.com. In addition, Howler Productions created the pilots “Team McPhearson,” an animated series inhabiting the world of Nascar for
Fox starring Jeff Foxworthy; and “John Lehr Movie Club” for TBS. Recently Lehr and Hower completed a pilot script for Sony Television in
association with the BBC entitled “Life on Mars.” Currently Hower and Lehr are scripting the pilot “Saltwater Summer” for Disney.
One of the original Geico Cavemen from the wildly
successful commercial campaign, Lehr appeared in
over 20 national spots, including the first commercial
as a caveman boom operator, the caveman in therapy
with Talia Shire, the tennis spot with Billy Jean King
and Superbowl spots with Phil Simms.

24. As an actor, John has appeared in numerous television series, including “Friends,” and was a series regular on “Jesse,” both for Warner
Brothers/NBC. His feature film roles include “The Sweetest Thing,” and three Noah Baumbach films, “Kicking and Screaming,” “Mr.
Jealousy,” and “Highball.” John’s hosting credits include “News Weasels” for E!; “I'm a Celebrity…Get Me Out of Here!” for ABC; CBS’
special "Clash of the Commercials” with co-host Heidi Klum; and “John Lehr’s Movie Club” for TBS.
As an actor, John has appeared in numerous television series, including “Friends,” and was a series regular on “Jesse,” both for Warner
Brothers/NBC. His feature film roles include “The Sweetest Thing,” and three Noah Baumbach films, “Kicking and Screaming,” “Mr.
Jealousy,” and “Highball.” John’s hosting credits include “News Weasels” for E!; “I'm a Celebrity…Get Me Out of Here!” for ABC; CBS’
special "Clash of the Commercials” with co-host Heidi Klum; and “John Lehr’s Movie Club” for TBS.
Lehr’s critically acclaimed Comedic Lectures solo performances have had sold out runs in LA and New York. He is also a respected
improvisational performer having worked at the Organic Theater and Steppenwolf Theater in Chicago, The Montreal Comedy Festival,
Chicago Improvisational Festival and multiple venues in Los Angeles and New York.
www.johnlehr.com