Deploying and managing an effective subscription business is often a complex and risky undertaking. During this webinar, learn how TuneUp Media, a leading iTunes plug-in with millions of registered users online, leverages its billing platform for its thriving business to drive revenue, extend customer lifetime value, increase retention, drive acquisition, and reach a global audience. To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinar-TuneUp-Media-Subscription-Billing.html

1. How TuneUp Media ‘Plugs In’
to Increased Online Revenue
with a Subscription Billing
Model
(And How Your Subscription Business
Can Increase Online Revenue, Too!)
Greg Nuyens
Chief Technology Officer
TuneUp Media

2. Revenue Revelations – Best practices for the digital economy
Launched early in 2009
#1 selling companion application for iTunes, Windows Media
Player
Compatible for both the Mac OS X and Windows operating
systems
More than 12 million registered users worldwide
TuneUp Media’s “Freemium” business model has a
conversion rate at 3x the industry standard
400 million iTunes users, 156 million of Windows Media Player
users, 627 million smart phone users
Company Overview

3. Revenue Revelations – Best practices for the digital economy
The Product

4. Revenue Revelations – Best practices for the digital economy
• Free Trial to easily acquire new
customers
• Convert them to pay
• Usage Based
• Reduce Functionality
• Time Based (some combination of above)
• TuneUp Lite is available as a free
download
• 50 song clean-ups
• 25 album cover saves
• 25 duplicate removals
• Unlimited access to Tuniverse
Business Model

5. Revenue Revelations – Best practices for the digital economy
Pay Page

6. Revenue Revelations – Best practices for the digital economy
Vindicia CashBox Advantage
• Multiple Business Models
• Digital Storefronts
• Global Coverage
• Mobile Payments
• Cognos Analytics
• 10%-20% Top Line
Revenue Impact
• Retry Logic
• Multi-language
Communication
• Retention Offers
• Extend ACLV by 30%
• Promotions and Coupons
• Dynamic Product Plans
• Business Optimization
• SPSS Predictive Analytics
Acquire Retain Expand

7. Revenue Revelations – Best practices for the digital economy
Scalability
• 300,000 financial transactions daily
• 120M Users, 80M credit cards across 150+ countries
• 1.5 Million API calls daily
• Architected to handle 7x max transactions
- Customer Launch
 60 customer account creations per second
• Processed over $2.5B in customer revenue for trailing 12 months
Local Development, QA, Technical Support
• Improved Collaboration
• Reduced Security risks
• SLA uptime 99.99%
• PCI Level 1 & SSAE 16-SOC 1 (formerly SAS-70) – 6 years
Complete Data Access and Ownership
• All data available 24x7 within PCI boundaries
Proven Scale and Reliability

8. Revenue Revelations – Best practices for the digital economy
Business Model Flexibility
Subscriptions
• Mixed-Term (Monthly, Quarterly, Annual, etc.)
• Freemium Subscriptions
Microtransactions
• Virtual Currencies: Single, Dual, Triple, etc.
• Virtual Currencies with Premium Subscriptions
Metered Usage
• Pay-per-Access / Download
• Hybrid Subscriptions with Add-on Purchases
Invoicing
• Pre-Pay
• Post-Pay with Automatic Payments
App Store Platform
• Payment Aggregation & Split
• Revenue Sharing

9. Revenue Revelations – Best practices for the digital economy
Global Coverage
We support any currency
that is offered from your
payment processor.
We support any language that
is compliant with the ISO-
639.2 or W3C IANA Language
Subtag Registry standards.
Payment Methods Currencies Languages

10. Revenue Revelations – Best practices for the digital economy
Analyze and Optimize
Client Services
• Best Practice Use Case deployment methodology
• Team Based Web Project Management implementation
Campaign Management
• Promotions
• Coupons
Business Intelligence
• Dashboards
• Summary Reports
• API Access

11. Revenue Revelations – Best practices for the digital economy
TuneUp Media Goals
Availability & Scalability - The lifeblood of running the business. Down time is lost
revenue and lost customers.
Behavioral data with web analytics – Having an end-to-end view of each of our
customers. How does product use vary from users acquired via an organic search
vs. those acquired via a banner ad?
Accurate customer segmentation - Using behavioral, session and purchase data to
determine the leading sources of our 'high-value' customers (chiefly, those who
purchased up-front) and/or more price sensitive customers (those that converted via
a promo code or sale).
Marketing Communications Effectiveness - Determining the effectiveness of our
marketing communications programs to stimulate usage of TuneUp. Marrying our
marketing communications data (via ExactTarget) with behavioral data. Specifically,
measuring the impact of our behavioral campaigns against user engagement.
Integrated A/B and multivariate testing capabilities offers the ability to execute
testing within our website, CRM follow up and product to measure impact on
conversion rates and engagement.

12. Revenue Revelations – Best practices for the digital economy
Tune-Up Media – Big Data
Music Taste
Number of
Users
Type of Data
Number of
Plays

13. Questions?
Email us:
webinar@vindicia.com
Visit us:
Blog: vindicia.com/blog
Community: community.vindicia.com
Twitter: @Vindicia
Website: www.vindicia.com