The document describes how to use IFTTT (If This Then That), a free web-based service that allows users to create chains of conditional statements called "recipes" to automate tasks across different web services and apps. It provides step-by-step instructions on setting up an example recipe where updating the profile picture on Facebook would automatically update the profile picture on Twitter. It encourages the user to create more recipes to automate tasks and lists 24 example recipe ideas that integrate various apps and services.
How to Optimize Your Facebook Ads using QwayaKevin Chavez
Do you want to go into depths about how to optimize your Facebook Ads expenditure and be effective with social media advertising by creating ads that attract clicks and make them perform well through segmentation and optimization?
Then you must try Qwaya!
How to Use Canva to Create Quick Facebook PhotosKevin Chavez
Do you want to easily create beautiful designs + documents for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so ...?
Be empowered to design with Canva.
How to Use Buffer to Broadcast a Single Message to Multiple Social NetworksKevin Chavez
Are you a marketer? Then there’s a smarter way to share on social media for you!
Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.
How to Run and Evaluate a Facebook contest via WooboxKevin Chavez
Do you need an online tool that helps you easily create beautiful contests, giveaways, and other campaigns easy to grow your fans? Woobox can help you achieve your goals throughout the marketing organization.
How to Set up Marketing Automation Tool to Trigger Email Campaigns Targeting ...Kevin Chavez
Do you want a marketing automation software that helps improve your business outcomes? But you hesitate because most of them are too complicated, time consuming, and expensive?
Have you outgrown your entry-level email marketing software and find yourself adding hack after hack to try to keep up with your marketing needs? Imagine the ability to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page. Or the ability to craft your entire user journey in a gorgeous, visual flow?
You can do so with Drip.
How to Keep Important Notes Synchronized between Phone, Tablet and multiple C...Kevin Chavez
Do you want to be organized? With Evernote, you will never forget compiled important notes again. Be it journals, to do lists, and receipts without the clutter of notebooks and papers.
How to Grow Customer Value by Creating Personalized AD Campaigns through Reta...Kevin Chavez
Do you want to attract new prospects, convert customers, & grow customer value? With AdRoll, you can reach customers wisely through multiple devices on various social media and millions of websites.
Do you want an easy, free, flexible, and visual way to manage your projects and organize anything? Trello lets you work more collaboratively with teams and get more done on any project.
How to Optimize Your Facebook Ads using QwayaKevin Chavez
Do you want to go into depths about how to optimize your Facebook Ads expenditure and be effective with social media advertising by creating ads that attract clicks and make them perform well through segmentation and optimization?
Then you must try Qwaya!
How to Use Canva to Create Quick Facebook PhotosKevin Chavez
Do you want to easily create beautiful designs + documents for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so ...?
Be empowered to design with Canva.
How to Use Buffer to Broadcast a Single Message to Multiple Social NetworksKevin Chavez
Are you a marketer? Then there’s a smarter way to share on social media for you!
Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.
How to Run and Evaluate a Facebook contest via WooboxKevin Chavez
Do you need an online tool that helps you easily create beautiful contests, giveaways, and other campaigns easy to grow your fans? Woobox can help you achieve your goals throughout the marketing organization.
How to Set up Marketing Automation Tool to Trigger Email Campaigns Targeting ...Kevin Chavez
Do you want a marketing automation software that helps improve your business outcomes? But you hesitate because most of them are too complicated, time consuming, and expensive?
Have you outgrown your entry-level email marketing software and find yourself adding hack after hack to try to keep up with your marketing needs? Imagine the ability to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page. Or the ability to craft your entire user journey in a gorgeous, visual flow?
You can do so with Drip.
How to Keep Important Notes Synchronized between Phone, Tablet and multiple C...Kevin Chavez
Do you want to be organized? With Evernote, you will never forget compiled important notes again. Be it journals, to do lists, and receipts without the clutter of notebooks and papers.
How to Grow Customer Value by Creating Personalized AD Campaigns through Reta...Kevin Chavez
Do you want to attract new prospects, convert customers, & grow customer value? With AdRoll, you can reach customers wisely through multiple devices on various social media and millions of websites.
Do you want an easy, free, flexible, and visual way to manage your projects and organize anything? Trello lets you work more collaboratively with teams and get more done on any project.
How to Manage Multiple GTD Projects using Evernote and the Secret WeaponKevin Chavez
The Secret Weapon is a free organizational technique for both professional and personal phases of life that re-organizes emails, ideas, and every BIG & small things to-do into one system that stays synchronized across your computers as well as your smartphones and tablets.
How to Create a Beautiful Website and Start Converting Visitors into Customer...Kevin Chavez
Do you want to make your entire website get more traffic and convert your visitors into more subscribers, clients, & customers for you? Thrive Themes is built for speed, readability, and clarity that is packed with features that make your website building life easy.
How to Automatically Create and Share Content across Different Social Platfor...Kevin Chavez
Are you tired of complex, disjointed process of using several different tools like bookmarking apps, collaboration platforms, social media scheduling apps, blogging platforms, email service providers, and ebook creation tools?
Shareist brings all these services together in one place, allowing you to continue using each platform you already use, but in one streamlined, organized process.
How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to...Kevin Chavez
Do you want your business to generate a lot of leads that translate to profitable customers and buyers by having your Facebook marketing optimized so that you can save a lot of time?
So that you can reach your broad and niche markets precisely?
So that you can advertise to your exact audiences, based on specific social and geographical information?
Learn how to market your product in Facebook to increase getting leads that translate to buyers, loyal customers and increase sales to grow your business using A/B Testing.
How to Send Ginormous 1GB File to Clients without Sweating using DropboxKevin Chavez
Are your computer/s and flash drive/s are almost filled with files? Do you want to save computer memory to maintain a fast operating computer?
What if there’s an app that can contain massive files, sort those files into folders, be synced across multiple devices, and can can be shared to your team or client/s effortlessly?
Take advantage of Dropbox.
How to Leverage the Productivity of Facebook Ads with Power EditorKevin Chavez
Do you want to optimize the goals of your marketing campaign such as Awareness and Consideration? Do you want to increase conversions on your website by getting people to purchase your valuable products? Take advantage of Facebook Power Editor now!
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
MailChimp is an online email marketing solution to manage contacts, send emails and track results. Best of all it is free, you can send 12,000 emails to 2,000 subscribers a month. Let me show how to get started with MailChimp.
The Ultimate Cheat Sheet On How To Use Hootsuite To Broadcast On Social NetworksHeartie_Queen_Tamayo
This tutorial aims to cover the basics of setting up and using Hootsuite to manage multiple social media accounts from one place. Once you get used to how the way the dashboard works [which can take some time] there are many other functions to explore. If you are simply looking for an effective and efficient way of managing your client's social media, however, I would certainly suggest trying Hootsuite out.
Harnessing the power of your organization’s channelsAvanade Nederland
Today’s organizations utilize a multitude of online and social channels to reach and interact with their customers. With all these channels that are based on different systems and platforms, how do you gain a 360˚ view into your customers’ behavior and journey? Perhaps you have a company blog running on WordPress, an extranet running on SharePoint, an Android/iPhone/Windows mobile app and a web shop running on Magento.
With Sitecore Federated Experience Manager you can unify different systems and channels, allowing you to harness valuable visitor data.
Launch Applications the Amazon Way: AWS Startup Day - New York 2018Amazon Web Services
Launch Applications the Amazon Way: John Pignata, AWS We'll show you how to take your application and launch it quickly on a variety of AWS infrastructure. You'll learn how to leverage CodeStar, CodeBuild, CodeDeploy, and Cloud9 to provide your startup with reliable, flexible, and cost efficient build pipelines in minutes. This will set your technical teams up for faster deploys and consistent development environments allowing you to focus on your product, not your deployment process. This is a key pain point for early stage startups, learn how to solve it before it starts to impact your team's productivity.
How to Manage Multiple GTD Projects using Evernote and the Secret WeaponKevin Chavez
The Secret Weapon is a free organizational technique for both professional and personal phases of life that re-organizes emails, ideas, and every BIG & small things to-do into one system that stays synchronized across your computers as well as your smartphones and tablets.
How to Create a Beautiful Website and Start Converting Visitors into Customer...Kevin Chavez
Do you want to make your entire website get more traffic and convert your visitors into more subscribers, clients, & customers for you? Thrive Themes is built for speed, readability, and clarity that is packed with features that make your website building life easy.
How to Automatically Create and Share Content across Different Social Platfor...Kevin Chavez
Are you tired of complex, disjointed process of using several different tools like bookmarking apps, collaboration platforms, social media scheduling apps, blogging platforms, email service providers, and ebook creation tools?
Shareist brings all these services together in one place, allowing you to continue using each platform you already use, but in one streamlined, organized process.
How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to...Kevin Chavez
Do you want your business to generate a lot of leads that translate to profitable customers and buyers by having your Facebook marketing optimized so that you can save a lot of time?
So that you can reach your broad and niche markets precisely?
So that you can advertise to your exact audiences, based on specific social and geographical information?
Learn how to market your product in Facebook to increase getting leads that translate to buyers, loyal customers and increase sales to grow your business using A/B Testing.
How to Send Ginormous 1GB File to Clients without Sweating using DropboxKevin Chavez
Are your computer/s and flash drive/s are almost filled with files? Do you want to save computer memory to maintain a fast operating computer?
What if there’s an app that can contain massive files, sort those files into folders, be synced across multiple devices, and can can be shared to your team or client/s effortlessly?
Take advantage of Dropbox.
How to Leverage the Productivity of Facebook Ads with Power EditorKevin Chavez
Do you want to optimize the goals of your marketing campaign such as Awareness and Consideration? Do you want to increase conversions on your website by getting people to purchase your valuable products? Take advantage of Facebook Power Editor now!
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
MailChimp is an online email marketing solution to manage contacts, send emails and track results. Best of all it is free, you can send 12,000 emails to 2,000 subscribers a month. Let me show how to get started with MailChimp.
The Ultimate Cheat Sheet On How To Use Hootsuite To Broadcast On Social NetworksHeartie_Queen_Tamayo
This tutorial aims to cover the basics of setting up and using Hootsuite to manage multiple social media accounts from one place. Once you get used to how the way the dashboard works [which can take some time] there are many other functions to explore. If you are simply looking for an effective and efficient way of managing your client's social media, however, I would certainly suggest trying Hootsuite out.
Harnessing the power of your organization’s channelsAvanade Nederland
Today’s organizations utilize a multitude of online and social channels to reach and interact with their customers. With all these channels that are based on different systems and platforms, how do you gain a 360˚ view into your customers’ behavior and journey? Perhaps you have a company blog running on WordPress, an extranet running on SharePoint, an Android/iPhone/Windows mobile app and a web shop running on Magento.
With Sitecore Federated Experience Manager you can unify different systems and channels, allowing you to harness valuable visitor data.
Launch Applications the Amazon Way: AWS Startup Day - New York 2018Amazon Web Services
Launch Applications the Amazon Way: John Pignata, AWS We'll show you how to take your application and launch it quickly on a variety of AWS infrastructure. You'll learn how to leverage CodeStar, CodeBuild, CodeDeploy, and Cloud9 to provide your startup with reliable, flexible, and cost efficient build pipelines in minutes. This will set your technical teams up for faster deploys and consistent development environments allowing you to focus on your product, not your deployment process. This is a key pain point for early stage startups, learn how to solve it before it starts to impact your team's productivity.
Workday cloud-based ERP products help companies reduce or eliminate hard-to-use, legacy apps for finance, HR, project management, and more. Workday supports enterprise single sign-on with Centrify Identity Service, making it easy to set up and administer multiple user accounts.
With an integration to Centrify, Workday can serve as the master employee database within the enterprise. New hires, transitions and departures are managed by HR within the HR system while Centrify automatically provisions or de-provisions accounts into Active Directory and downstream productivity applications.
What is IFTTT?
IFTTT stands for If This Then That.
It is a web-based service that allows users to create chains of simple conditional statements, called “recipes”, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest.
In simple terms, what it does is it takes services from two different application and connects them together.
It automates almost any task in your daily life and just makes you so much efficient.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer