SlideShare a Scribd company logo
Liz Keogh
@lunivore
A story
because we all love
     sleeping
Build beliefs

  Draw conclusions

Generate assumptions

     Filter data

    Observe data
Cydonia, Viking 1, 1976
Cydonia, Viking 1, 1976
Scenarios



       Given a context
   When an event happens
Then an outcome should occur
Examples


Given Fred has bought a microwave
   And the microwave cost £100
  When we refund the microwave
Then Fred should be refunded £100.
Context Questioning


Is there a context in which
    this event will create
    a different outcome?
Cydonia, Mars Reconnaisance Orbiter, 2006
Martian channels
by Percival Lowell
Confirmation Bias
                       Think we’re right




Feel really good!      Look for validation
Confirmation Bias
               Think we’re right




Boo!           Find out we’re not
System                             Illusion of
  justification    Normalcy bias transparency Decoy effect
                                                Insensitivity
             Confirmation Loss Aversion
                       False                     to sample
  Bandwagon                                             Fundamental
                  Bias
                     consensus Pessimism              size
     effect                                               Attribution
      Negativity       effect
          bias         159 Cognitive
                              Omission
                                      bias                   Error
                                                     Distinction
Optimism bias Hyperbolic
                                bias                      bias
                         Biases on
                          Google effect Overconfidence
                 discounting
         Illusion of                                Cryptomnesia
  Restraint bias
           Control      Wikipedia
                              Naïve
                             cynicism
                                              effect

                Pseudocertainty                   Actor-
                                                        Stereotyping
Anchoring             effect                    Observer
                                                           Choice-
       Apophenia                                    Bias
                                              Worse-than-
                              Pareidolia                 supportive
      Trait                                      average bias
   ascryption           Forer effect                   Congruence
                                                   effect
       bias                             Moral luck
Build beliefs

  Draw conclusions

Generate assumptions

     Filter data

    Observe data
Scenarios



       Given a context
   When an event happens
Then an outcome should occur
Traditional

             Rework



Developers            Testers



    Deliberate Discovery skills
Behavior Driven Development

                              Less Rework



  Testers          Developers           Testers



Deliberate Discovery skills
Context Questioning


Is there a context in which
    this event will create
    a different outcome?
Outcome Questioning



Is this the only outcome
      that matters?
Options have value.

  Options expire.

 Never commit early
unless you know why.
The Huddle




   Developer
Assumption Questioning


Is there a different context
which might have produced
       this outcome?
“Nobody loves me.”
A story
because we all love
     sleeping
Liz Keogh
liz@lunivore.com
@lunivore

More Related Content

Viewers also liked

Why Automate
Why AutomateWhy Automate
Why Automate
vladimir zaremba
 
Keeping your company a*hole-free
Keeping your company a*hole-freeKeeping your company a*hole-free
Keeping your company a*hole-free
flaregames GmbH
 
Agile Software Development with Remote Teams
Agile Software Development with Remote TeamsAgile Software Development with Remote Teams
Agile Software Development with Remote Teams
MentorMate
 
Retrospectives
RetrospectivesRetrospectives
Retrospectives
Liz Keogh
 
Assholes are Killing your Project (Monktoberfest)
Assholes are Killing your Project (Monktoberfest)Assholes are Killing your Project (Monktoberfest)
Assholes are Killing your Project (Monktoberfest)
Donnie Berkholz
 
Teams and responsibilities
Teams and responsibilitiesTeams and responsibilities
Teams and responsibilities
Amir Barylko
 
The feedback workshop
The feedback workshopThe feedback workshop
The feedback workshop
Liz Keogh
 
ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014
ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014
ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014
Jan-Joost Bouwman
 
Become Software Tester or Developer
Become Software Tester or DeveloperBecome Software Tester or Developer
Become Software Tester or Developer
KMS Technology
 
Risk Management Plan Example
Risk Management Plan ExampleRisk Management Plan Example
Risk Management Plan Example
THE HANG SENG UNIVERSITY OF HONG KONG
 
Waterfall-ITIL vs Agile-DevOps
Waterfall-ITIL vs Agile-DevOpsWaterfall-ITIL vs Agile-DevOps
Waterfall-ITIL vs Agile-DevOps
Paul Peissner
 
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
Lean Analytics
 
PMP - Risk Management plan & template
PMP - Risk Management plan & templatePMP - Risk Management plan & template
PMP - Risk Management plan & template
Allie Gentry
 
Risk identification
Risk identificationRisk identification
Risk identificationmurukkada
 
Basic Risk Identification Techniques
Basic Risk Identification TechniquesBasic Risk Identification Techniques
Basic Risk Identification Techniques
Ricardo Viana Vargas
 
MS Project Presentation
MS Project PresentationMS Project Presentation
MS Project PresentationKhem Singh
 
No Ordinary Disruption: The four forces breaking all the trends
No Ordinary Disruption: The four forces breaking all the trendsNo Ordinary Disruption: The four forces breaking all the trends
No Ordinary Disruption: The four forces breaking all the trends
McKinsey & Company
 
Behavior Driven Development with Cucumber
Behavior Driven Development with CucumberBehavior Driven Development with Cucumber
Behavior Driven Development with CucumberBrandon Keepers
 

Viewers also liked (18)

Why Automate
Why AutomateWhy Automate
Why Automate
 
Keeping your company a*hole-free
Keeping your company a*hole-freeKeeping your company a*hole-free
Keeping your company a*hole-free
 
Agile Software Development with Remote Teams
Agile Software Development with Remote TeamsAgile Software Development with Remote Teams
Agile Software Development with Remote Teams
 
Retrospectives
RetrospectivesRetrospectives
Retrospectives
 
Assholes are Killing your Project (Monktoberfest)
Assholes are Killing your Project (Monktoberfest)Assholes are Killing your Project (Monktoberfest)
Assholes are Killing your Project (Monktoberfest)
 
Teams and responsibilities
Teams and responsibilitiesTeams and responsibilities
Teams and responsibilities
 
The feedback workshop
The feedback workshopThe feedback workshop
The feedback workshop
 
ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014
ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014
ITIL and DevOps at War in the Enterprise - DevOpsDays Amsterdam 2014
 
Become Software Tester or Developer
Become Software Tester or DeveloperBecome Software Tester or Developer
Become Software Tester or Developer
 
Risk Management Plan Example
Risk Management Plan ExampleRisk Management Plan Example
Risk Management Plan Example
 
Waterfall-ITIL vs Agile-DevOps
Waterfall-ITIL vs Agile-DevOpsWaterfall-ITIL vs Agile-DevOps
Waterfall-ITIL vs Agile-DevOps
 
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
Lean Analytics for Intrapreneurs (Lean Startup Conf 2013)
 
PMP - Risk Management plan & template
PMP - Risk Management plan & templatePMP - Risk Management plan & template
PMP - Risk Management plan & template
 
Risk identification
Risk identificationRisk identification
Risk identification
 
Basic Risk Identification Techniques
Basic Risk Identification TechniquesBasic Risk Identification Techniques
Basic Risk Identification Techniques
 
MS Project Presentation
MS Project PresentationMS Project Presentation
MS Project Presentation
 
No Ordinary Disruption: The four forces breaking all the trends
No Ordinary Disruption: The four forces breaking all the trendsNo Ordinary Disruption: The four forces breaking all the trends
No Ordinary Disruption: The four forces breaking all the trends
 
Behavior Driven Development with Cucumber
Behavior Driven Development with CucumberBehavior Driven Development with Cucumber
Behavior Driven Development with Cucumber
 

Recently uploaded

ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 

Recently uploaded (20)

ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 

How to test the inside of your head