Feeling entrepreneurial? Know that you have a great choice in clothes and people love what you select? Think you can successfully run an Indian clothes boutique anywhere in the world? Let us help you be successful!
This document provides guidance to business owners on winning and retaining clients. It discusses identifying customer needs and expectations, developing a marketing and sales plan, focusing on customer service, creating a long-term business plan, and measuring performance. Business owners are encouraged to determine who their ideal customers are, what their customers want and expect, and how to exceed those expectations. They are also advised to develop specific marketing and sales strategies, establish clear customer service standards, and create a long-term plan with goals and review processes to track progress and make adjustments. The overall aim is for business owners to better understand their customers and make changes in their operations to attract more clients and keep existing ones satisfied.
At White Stuff, they believe in putting people at the heart of what they do. They are a multi-channel brand established in 1985 that has grown to over 100 shops internationally selling women's and men's clothing as well as accessories and homeware. Their shops are unique locations that are warm, welcoming environments designed to feel like homely hangouts for customers.
The document provides guidance for jewelry designers on finding inspiration and developing designs that appeal to market trends. It discusses identifying inspiration from both natural and man-made sources. Designers are encouraged to catalog inspirations through scrapbooks, notebooks, or digital means. Sections cover design seasons and trends to consider, materials and sustainability, and various specific sources of inspiration such as flora, fauna, architecture, and culture. The goal is to help designers create authentic products that will sell well in European markets.
This document discusses various aspects of retailing including:
- Retailing involves all activities related to selling goods and services directly to consumers for personal use. Shopping provides both necessities and entertainment.
- Retailers must select target markets and position themselves competitively through their merchandise, prices, and store atmospheres. Location is also important for retailer success.
- Retailers are increasingly using omnichannel strategies, engaging consumers through both physical and digital stores, to provide shopping convenience and build customer loyalty. Effective use of mobile and social media is also key to reaching online audiences.
Selfast pro is an experimental marketing firm specializing in unique consumer engagements that build brand awareness ,drive sales and create brand loyalty .We connect people and brands in meaningful ways by creating ideas people like and share. Don’t walk alone. Get into business with the right partner.
Regards
Simon William
selfastpro@gmail.com
Selfast Pro is a branding agency established in 1989 in Bangalore, India that serves as a link between brands and customers. It has a team of over 150 professionals and freelancers across India, as well as partnerships with 20 contractors. Selfast Pro believes in combining concepts, coverage, and execution to elevate brands in customers' minds through innovative and interactive engagement. The agency specializes in children's marketing and understands how to effectively reach the kids' market.
This document provides guidance to independent retailers on hiring, training, and retaining employees. It discusses attracting candidates, screening applicants, conducting interviews, and onboarding new hires. It emphasizes the importance of ongoing training, engaging employees through meetings, and evaluating performance based on both quantitative metrics and soft skills. Regular communication and showing employees they are valued are cited as important for maintaining a positive workplace culture and reducing turnover.
This document provides guidance to business owners on winning and retaining clients. It discusses identifying customer needs and expectations, developing a marketing and sales plan, focusing on customer service, creating a long-term business plan, and measuring performance. Business owners are encouraged to determine who their ideal customers are, what their customers want and expect, and how to exceed those expectations. They are also advised to develop specific marketing and sales strategies, establish clear customer service standards, and create a long-term plan with goals and review processes to track progress and make adjustments. The overall aim is for business owners to better understand their customers and make changes in their operations to attract more clients and keep existing ones satisfied.
At White Stuff, they believe in putting people at the heart of what they do. They are a multi-channel brand established in 1985 that has grown to over 100 shops internationally selling women's and men's clothing as well as accessories and homeware. Their shops are unique locations that are warm, welcoming environments designed to feel like homely hangouts for customers.
The document provides guidance for jewelry designers on finding inspiration and developing designs that appeal to market trends. It discusses identifying inspiration from both natural and man-made sources. Designers are encouraged to catalog inspirations through scrapbooks, notebooks, or digital means. Sections cover design seasons and trends to consider, materials and sustainability, and various specific sources of inspiration such as flora, fauna, architecture, and culture. The goal is to help designers create authentic products that will sell well in European markets.
This document discusses various aspects of retailing including:
- Retailing involves all activities related to selling goods and services directly to consumers for personal use. Shopping provides both necessities and entertainment.
- Retailers must select target markets and position themselves competitively through their merchandise, prices, and store atmospheres. Location is also important for retailer success.
- Retailers are increasingly using omnichannel strategies, engaging consumers through both physical and digital stores, to provide shopping convenience and build customer loyalty. Effective use of mobile and social media is also key to reaching online audiences.
Selfast pro is an experimental marketing firm specializing in unique consumer engagements that build brand awareness ,drive sales and create brand loyalty .We connect people and brands in meaningful ways by creating ideas people like and share. Don’t walk alone. Get into business with the right partner.
Regards
Simon William
selfastpro@gmail.com
Selfast Pro is a branding agency established in 1989 in Bangalore, India that serves as a link between brands and customers. It has a team of over 150 professionals and freelancers across India, as well as partnerships with 20 contractors. Selfast Pro believes in combining concepts, coverage, and execution to elevate brands in customers' minds through innovative and interactive engagement. The agency specializes in children's marketing and understands how to effectively reach the kids' market.
This document provides guidance to independent retailers on hiring, training, and retaining employees. It discusses attracting candidates, screening applicants, conducting interviews, and onboarding new hires. It emphasizes the importance of ongoing training, engaging employees through meetings, and evaluating performance based on both quantitative metrics and soft skills. Regular communication and showing employees they are valued are cited as important for maintaining a positive workplace culture and reducing turnover.
Selfast understands your business.nowpptxSimon William
Marketing
Our level of operation is tailored to our clients’ requirements. For some we act as support to the marketing function, whereas for others we assume responsibility for all elements of the marketing mix and are heavily involved in general management decisions such as long-term business strategy, pricing, product development direction and, in some cases, profit and loss responsibility.
Entrepreneurs are those whom capable to identify problem and works on a solution for it either on profit or non-profitable basis. Entrepreneurs knew that in order to succeed with their undertaking and continuously be in in the industry they need poses certain essential traits. We researched and summarized five essential traits are often developed or cultivated by entrepreneurs to grow a profitable business.
Selfast Pro is a branding agency established in 1989 in Bangalore, India that serves as a one-stop-shop for brands seeking comprehensive marketing solutions. It has a team of over 150 freelancers nationwide and partnerships with 20 contractors that provide services across design, media, printing, and market research. Selfast Pro prides itself on forming close relationships with clients to understand their brands, markets, and customers in order to create memorable and effective branding campaigns. It specializes in marketing strategies targeted towards children to influence household spending.
Selfast Pro is a branding agency established in 1989 in Bangalore, India that serves as a one-stop-shop for brands seeking comprehensive marketing solutions. It has a team of over 150 professionals and contractors across India specializing in concept development, media coverage, research, and execution. Selfast Pro's unique proposition is to create powerful, relevant, and memorable brand engagement through innovative interactions that elevate brands in customers' minds. The agency's vision is to build long-term partnerships with clients and their customers.
Selfast Pro is a branding agency established in 1989 in Bangalore, India that helps connect brands with customers. It has a team of over 150 professionals and freelancers across India, as well as partnerships with 20 contractors. Selfast Pro believes in fusing concept, coverage, and execution for its clients' campaigns. It offers a comprehensive network to deliver nationwide coverage and has experience in kids marketing through innovative engagement. The agency's vision is to build partnerships between brands, customers, and its team through ideas, client voice, excellence, and open-mindedness.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company providing the workshop, and an introduction to the presenter Stephen Bavister. The workshop aims to help attendees develop a written digital marketing strategy to drive their business growth.
Branding and positioning for job seekers slide shareMatthew Byrne
The document provides guidance on developing an effective marketing strategy for targeting the job market. It emphasizes understanding the audience by researching their industries, needs, and challenges. It also stresses the importance of differentiation by identifying a unique value proposition and focusing on benefits rather than features using the "so that" technique. The overall message is that an effective strategy should be relevant to the target by addressing their specific pain points and positioning the candidate as a solution.
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
This document provides an introduction to marketing. It defines marketing as "the management process which identifies, anticipates and supplies customer requirements efficiently and profitably." It discusses the importance of understanding customer needs, wants, and demands, and using market research and planning to develop products and services that satisfy customers. The goal of marketing is to create long-term customer loyalty and satisfaction through an ongoing exchange process between customers and businesses.
The document discusses various topics for generating business ideas including understanding needs and wants, developing products, branding, and conducting SWOT analyses. It provides steps for identifying customer needs, establishing specifications, and analyzing competitors when developing new products or services. Unique selling propositions and generating ideas by examining existing goods and services are also covered. The document outlines different stages for selecting the right business idea and defines environmental scanning. Simple rules are provided for effective SWOT analyses including being realistic and specific about strengths, weaknesses, opportunities, and threats.
How to Start a Retail Business: 7 Steps to SuccessVend
Welcome to our retail startup guide—a comprehensive “retail roadmap” that walks you through the ups and downs (and sometimes confusing parts) of setting up a brick-and-mortar store. You’ll learn how to choose what products to sell, how to select the right location, how to finance your venture, and more.
*drumroll please* It's our brand-spanking new Associate Guide! Whether you're in the Daymonverse, you're thinking about joining, or your in our orbit, we hope this guide will give you a 360-degree view of our company, our services, and most importantly, our people! http://www.daymon.com
Understanding clients and their needs is important for effective marketing. Methods for understanding clients include learning about their personal interests and hobbies, being attentive in meetings by listening well and being flexible, and asking clients questions about their requirements and vision for the future. Holding regular meetings and communicating frequently helps ensure the client remains the top priority. Understanding the target market is also important for success. Tools like surveys and focus groups can provide useful insights into who the target customers are and what they want. A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats to help improve business strategy. Audience profiling involves researching demographics, interests, and personality traits of the target group to ensure products appeal and are suitable for them.
Elephants, Deer & Rabbits - Choosing the right customer for your productsJeremy Horn
The document discusses choosing target customers for products by categorizing them as elephants, deer, or rabbits. Elephants are large customers that demand a lot of resources but could feed you for a long time if caught. Rabbits are many small customers that are hard to catch but need to catch many to succeed. Deer are generally a good size for startups as they provide enough value without being too demanding. The document advises product managers to understand their ideal customer size, help their organization stay focused on core features for that segment, and periodically analyze features serving the right customers.
Buyer personas are created to represent a specific type of buyer, typically one that is important to your business. It is a powerful tool for understanding how your buyers think and behave. By creating a persona for each of your buyer groups, you can get a better understanding of how they view and use your product.
12 checklists to start your fashion boutiqueSonysamal1
1. The document provides a checklist of 12 important factors to consider when starting a fashion boutique business. It discusses deciding on the boutique type, defining the unique selling proposition, sourcing funding, choosing a location, finding suppliers, setting pricing, store design, operations, legal requirements, hiring employees, developing a marketing plan, and implementing digital marketing strategies.
2. Key aspects that are recommended to focus on include determining the boutique concept as consignment, retail or franchise; understanding the target customer; securing adequate funding; selecting an optimal location; establishing reliable supply chains; setting competitive yet profitable prices; creating an appealing store environment; defining operational procedures; fulfilling legal obligations; hiring qualified staff as needed; and developing
Selfast understands your business.nowpptxSimon William
Marketing
Our level of operation is tailored to our clients’ requirements. For some we act as support to the marketing function, whereas for others we assume responsibility for all elements of the marketing mix and are heavily involved in general management decisions such as long-term business strategy, pricing, product development direction and, in some cases, profit and loss responsibility.
Entrepreneurs are those whom capable to identify problem and works on a solution for it either on profit or non-profitable basis. Entrepreneurs knew that in order to succeed with their undertaking and continuously be in in the industry they need poses certain essential traits. We researched and summarized five essential traits are often developed or cultivated by entrepreneurs to grow a profitable business.
Selfast Pro is a branding agency established in 1989 in Bangalore, India that serves as a one-stop-shop for brands seeking comprehensive marketing solutions. It has a team of over 150 freelancers nationwide and partnerships with 20 contractors that provide services across design, media, printing, and market research. Selfast Pro prides itself on forming close relationships with clients to understand their brands, markets, and customers in order to create memorable and effective branding campaigns. It specializes in marketing strategies targeted towards children to influence household spending.
Selfast Pro is a branding agency established in 1989 in Bangalore, India that serves as a one-stop-shop for brands seeking comprehensive marketing solutions. It has a team of over 150 professionals and contractors across India specializing in concept development, media coverage, research, and execution. Selfast Pro's unique proposition is to create powerful, relevant, and memorable brand engagement through innovative interactions that elevate brands in customers' minds. The agency's vision is to build long-term partnerships with clients and their customers.
Selfast Pro is a branding agency established in 1989 in Bangalore, India that helps connect brands with customers. It has a team of over 150 professionals and freelancers across India, as well as partnerships with 20 contractors. Selfast Pro believes in fusing concept, coverage, and execution for its clients' campaigns. It offers a comprehensive network to deliver nationwide coverage and has experience in kids marketing through innovative engagement. The agency's vision is to build partnerships between brands, customers, and its team through ideas, client voice, excellence, and open-mindedness.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company providing the workshop, and an introduction to the presenter Stephen Bavister. The workshop aims to help attendees develop a written digital marketing strategy to drive their business growth.
Branding and positioning for job seekers slide shareMatthew Byrne
The document provides guidance on developing an effective marketing strategy for targeting the job market. It emphasizes understanding the audience by researching their industries, needs, and challenges. It also stresses the importance of differentiation by identifying a unique value proposition and focusing on benefits rather than features using the "so that" technique. The overall message is that an effective strategy should be relevant to the target by addressing their specific pain points and positioning the candidate as a solution.
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
This document provides an introduction to marketing. It defines marketing as "the management process which identifies, anticipates and supplies customer requirements efficiently and profitably." It discusses the importance of understanding customer needs, wants, and demands, and using market research and planning to develop products and services that satisfy customers. The goal of marketing is to create long-term customer loyalty and satisfaction through an ongoing exchange process between customers and businesses.
The document discusses various topics for generating business ideas including understanding needs and wants, developing products, branding, and conducting SWOT analyses. It provides steps for identifying customer needs, establishing specifications, and analyzing competitors when developing new products or services. Unique selling propositions and generating ideas by examining existing goods and services are also covered. The document outlines different stages for selecting the right business idea and defines environmental scanning. Simple rules are provided for effective SWOT analyses including being realistic and specific about strengths, weaknesses, opportunities, and threats.
How to Start a Retail Business: 7 Steps to SuccessVend
Welcome to our retail startup guide—a comprehensive “retail roadmap” that walks you through the ups and downs (and sometimes confusing parts) of setting up a brick-and-mortar store. You’ll learn how to choose what products to sell, how to select the right location, how to finance your venture, and more.
*drumroll please* It's our brand-spanking new Associate Guide! Whether you're in the Daymonverse, you're thinking about joining, or your in our orbit, we hope this guide will give you a 360-degree view of our company, our services, and most importantly, our people! http://www.daymon.com
Understanding clients and their needs is important for effective marketing. Methods for understanding clients include learning about their personal interests and hobbies, being attentive in meetings by listening well and being flexible, and asking clients questions about their requirements and vision for the future. Holding regular meetings and communicating frequently helps ensure the client remains the top priority. Understanding the target market is also important for success. Tools like surveys and focus groups can provide useful insights into who the target customers are and what they want. A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats to help improve business strategy. Audience profiling involves researching demographics, interests, and personality traits of the target group to ensure products appeal and are suitable for them.
Elephants, Deer & Rabbits - Choosing the right customer for your productsJeremy Horn
The document discusses choosing target customers for products by categorizing them as elephants, deer, or rabbits. Elephants are large customers that demand a lot of resources but could feed you for a long time if caught. Rabbits are many small customers that are hard to catch but need to catch many to succeed. Deer are generally a good size for startups as they provide enough value without being too demanding. The document advises product managers to understand their ideal customer size, help their organization stay focused on core features for that segment, and periodically analyze features serving the right customers.
Buyer personas are created to represent a specific type of buyer, typically one that is important to your business. It is a powerful tool for understanding how your buyers think and behave. By creating a persona for each of your buyer groups, you can get a better understanding of how they view and use your product.
12 checklists to start your fashion boutiqueSonysamal1
1. The document provides a checklist of 12 important factors to consider when starting a fashion boutique business. It discusses deciding on the boutique type, defining the unique selling proposition, sourcing funding, choosing a location, finding suppliers, setting pricing, store design, operations, legal requirements, hiring employees, developing a marketing plan, and implementing digital marketing strategies.
2. Key aspects that are recommended to focus on include determining the boutique concept as consignment, retail or franchise; understanding the target customer; securing adequate funding; selecting an optimal location; establishing reliable supply chains; setting competitive yet profitable prices; creating an appealing store environment; defining operational procedures; fulfilling legal obligations; hiring qualified staff as needed; and developing
Similar to How to start an ethinc wear boutique ? (20)
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
3. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
We are a textile brand under a 50 year-old-parent company in Mumbai, India.
In other words
We have been going strong long enough to know the industry trends, players
and trajectories well.
We undertake manufacturing, distributing and trading.
Meaning?
It is our job to nurture other business. Our success lies in your success.
We own multiple shops in the largest city in India.
How does that help?
We are the hub of fashion which is to follow through Mumbai.
Our MD is the director of M.J.Market which is the largest market place in Mumbai
having over 900 textile shops!
What is in it for you?
You automatically have your foot in the door to the best industry connections
in India through us!
4. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
“Okay…
I am convinced.…..
So, now can we get
to the actionable &
practical points?”
OF COURSE!
5. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
The 1st Point
This is the BIG one.
This is the MAIN one.
“Have your supply chain sorted!”
6. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
There will be a million things you will have to look
into (from setting up & beautifying your place, hiring
the right employees, promoting your business on all
channels, dealing with inquiries, new customers,
returns, timely deliveries, taxation laws etc …)
• The 1st Point: “Have your supply chain sorted!”
Why?
In the midst of all that you want to make
sure the entity you are relying on for quality
maintenance, timely delivers, great choices
and reasonable sales discounts is someone
you can trust and rely on.
7. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
The most practical approach is to buy a ticket to one of the big cities – Delhi or
Mumbai. You can shortlist a few suppliers online and look them up. But, we
would still recommend just visiting the textile market places in these areas.
Why?
• Hub of all activities -> You will always be in the loop of things happening in
your industry from knowing the best practices to the latest trends &
innovations.
• Key players -> If you want to know your industry and be associated with the
good players then this is the only place to be. Any good manufacture
/designer will have an office/distributorship in these textile market places.
• Free leanings -> You will know what you don’t know
• Best Prices -> Since there are so many players, there will be competition and
hence you will get the best rates!
• The 1st Point: “Have your supply chain sorted!”
Where and how to find these gems?
8. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
Take your time interacting with all in the market but when it comes down to
selecting the right one. Here is what you need to consider:
• Do their choices and variety of designs just hit home?
• Are they people you can rely on for timely deliveries?
• Do you trust their quality and rates?
• Do they have a strong presence and reputation in the industry?
• Do you like/respect them?
These aren’t just idealistic feel-good questions but very practical ones that will
allow you to relax and focus on doing good work with your boutique!
• The 1st Point: “Have your supply chain sorted!”
How to find the right supplier for you?
9. @NiraliSuits @NiraliSuits @NiraliSuits @NiraliSuits www.niralisuits.com
What to do once you have found them?
• The 1st Point: “Have your supply chain sorted!”
Once you find the right one
Seal the deal.
Pop your champagne.
Sign the contract.
Honour the contract.
Stop worrying about whether you made the right choice and start focusing on
how you will be selling those pieces that your purchased!