SlideShare a Scribd company logo
Build Products
That Customers Want
Tal Atzmon
Solution vs. Problem
The
Milkshake
Story
McDonald’s approach:
Focus on the Product
Christensen approach:
Research Usage
Focus on the
Job the product Does
Understand how customers buy
in order to deliver your product
What do Startups
do wrong?
Fall in with the Solution
Fall in with the Solution
Problem
Product/Market Fit
https://www.cbinsights.com/research/startup-failure-reasons-top/
1970/80s -
Waterfall
1990s -
Scrum
~2010 - Lean Startup
Lean Startup is a
set of tools
Search for a
Business Model
Minimize Risks
Document Plan A:
The Lean Canvas
Lean Canvas Example
2019, $35B
2008, $0
If you build it,
they won’t come...
Thank you!
tala233@gmail.com
/talatzmon

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"How to start a startup?" - Building products that people will buy