I wanted to know how to be a salesperson who can sell efficiently without treating their fellow human beings as something to be manipulated. So I defined seven characteristics of being human that help you to treats clients and leads as human beings and still be able to sell efficiently.
Self-awareness refers to one's ability to understand their own behavior in relation to others and see themselves from a third-person perspective. Most people claim to be self-aware but truly understanding one's internal dialogue and how it shapes their values and view of themselves is challenging. True self-awareness involves bringing one's unconscious behaviors and mannerisms into consciousness by observing patterns in how one acts when uncomfortable, as seen in the example of a colleague who brings her teeth over her bottom lip without realizing it is a sign of feeling awkward. Developing self-awareness starts with asking others you trust to point out any unconscious expressions or behaviors you exhibit under pressure.
Capable of possessing good thinking habitsOvsepAsatryan
Each of us is capable of developing good thinking habits and becoming skilled thinkers, but we often get caught up in blurry thoughts without fully understanding or analyzing issues. We must practice and study how we think to improve, learn to consider multiple perspectives rather than just our own, and recognize that critical thinking is a skill we can develop, not something we are born with.
This document provides contact information for Mindshift Interactive, including their website www.mindshiftinteractive.com, their Instagram account www.instagram.com/mind_shifters, and their email contact@mindshiftinteractive.com.
This document discusses the virtue of humility for the month of January. It defines humility as admitting mistakes, thinking of others' needs before your own, and being grateful rather than boastful. Practicing humility helps people treat others as equals and avoid becoming too focused on themselves. The document recommends ways to practice humility, such as apologizing and showing care for others. It also discusses how the MindUP program being used at Chartwell School helps students learn about brain functions and self-awareness to better regulate behaviors through mindfulness lessons and core practices.
In juli 2019 hebben wij een presentatie gegeven voor Vestia over Wendbaar Leiderschap; een belangrijke eigenschap in leiderschap in deze verandering van tijd.
Nog een keer alle slides doorlopen van De Nieuwe Leide Vooruit? Hier kun je nog eens lezen wat Toon en Reinwout onder Nieuw Leiderschap verstaan, het belang van je talenten als klanten beschouwen en hoe je je voorbereidt op de nieuwe generatie werknemers.
https://denieuweleider.nl/
Volg ons op: https://www.linkedin.com/company/de-nieuwe-leider/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Self-awareness refers to one's ability to understand their own behavior in relation to others and see themselves from a third-person perspective. Most people claim to be self-aware but truly understanding one's internal dialogue and how it shapes their values and view of themselves is challenging. True self-awareness involves bringing one's unconscious behaviors and mannerisms into consciousness by observing patterns in how one acts when uncomfortable, as seen in the example of a colleague who brings her teeth over her bottom lip without realizing it is a sign of feeling awkward. Developing self-awareness starts with asking others you trust to point out any unconscious expressions or behaviors you exhibit under pressure.
Capable of possessing good thinking habitsOvsepAsatryan
Each of us is capable of developing good thinking habits and becoming skilled thinkers, but we often get caught up in blurry thoughts without fully understanding or analyzing issues. We must practice and study how we think to improve, learn to consider multiple perspectives rather than just our own, and recognize that critical thinking is a skill we can develop, not something we are born with.
This document provides contact information for Mindshift Interactive, including their website www.mindshiftinteractive.com, their Instagram account www.instagram.com/mind_shifters, and their email contact@mindshiftinteractive.com.
This document discusses the virtue of humility for the month of January. It defines humility as admitting mistakes, thinking of others' needs before your own, and being grateful rather than boastful. Practicing humility helps people treat others as equals and avoid becoming too focused on themselves. The document recommends ways to practice humility, such as apologizing and showing care for others. It also discusses how the MindUP program being used at Chartwell School helps students learn about brain functions and self-awareness to better regulate behaviors through mindfulness lessons and core practices.
In juli 2019 hebben wij een presentatie gegeven voor Vestia over Wendbaar Leiderschap; een belangrijke eigenschap in leiderschap in deze verandering van tijd.
Nog een keer alle slides doorlopen van De Nieuwe Leide Vooruit? Hier kun je nog eens lezen wat Toon en Reinwout onder Nieuw Leiderschap verstaan, het belang van je talenten als klanten beschouwen en hoe je je voorbereidt op de nieuwe generatie werknemers.
https://denieuweleider.nl/
Volg ons op: https://www.linkedin.com/company/de-nieuwe-leider/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
I’ll tell you a little about why I chose this title. I’ve had my share of sales training. And the one thing they all had in common was the singular focus on the salesman. The prospect or client is merely something you can convince or mold by pressing the right buttons and saying the right things. This always bugged me, and I think this is also why people have negative feelings towards salespeople. We notice they have a singular goal and our well-being is just a way to get to that goal. And there’s definitely a value to this way of thinking. You get people that close a lot of deals. But it doesn’t work for most people. Most of you are not salesmen, doing sales is just one part of your business and you don’t want to chase down deals. In fact you might rather respect someone’s decision not to work with you, instead of trying to convince them, which is very reasonable. But nonetheless it’s an unavoidable part of any business, and I’ve been wondering for a while now whether we can take the useful aspects of sales and still treat our prospects and customers like human beings. So how to sell to humans means selling to people we don’t view as objects of manipulation, but as free agents. I think we can, but it requires that we recognize a few truths about humans. So in the following I will lay out 8 characteristics of humans which should help you understand how to adapt a sales mindset without reducing the other to an object.
Ok this is something we first need to agree on. This what sales trainers get right. If you want to get anywhere in life, you háve to act as if you have something like personal responsibility. Or else you won’t be able to attune to how you can adjust your behavior and adapt. Even more so in a sales context. Often times deals will fail and in those cases, if you want to learn from them, it doesn’t help to attribute that to anything outside of yourself. Because you’re the only thing you have any control over. So, while you might’ve dealt with someone who was impossible to work with, it’s good to envision how you would handle such a person in the future, because you will run into those kinds of people again. Or maybe you’ll choose to evade them altogether, fair enough. But you have to accept your responsibility for any situation, if you’re going to get anywhere and improve your sales. Now I’m not saying you have control over everything, or that any succes or failure is 100% on you. But by definition, you’re only responsible for what is within your control, so in a sense you do have 100% responsibility. A big part of this is figuring what is under your control and what is isn’t. What you control, you can change, what you don’t control, you’re going to have to adapt to.
People really don’t care about you. At least in a sales context. If a prospective client is browsing the web or talking to you about your solutions, they’re not interested in who you are, they’re interested in what you can do for them. They’re trying to understand whether you can help them. So, when you’re having a salestalk, it’s in no one’s best interest that they know everything about you, but it’s in everyone’s best interest that you know all about them. This is pretty standard practise in any self-respecting sales department. “Don’t pitch” is a well known mantra. It’s a reaction to the antique and aggressive way of selling, where you stop people in the streets or knock on their door, they have no interest in you whatsoever but you need to ‘hook’ them. I assume most of you won’t be out in the streets selling your products, so if you remember humans are selfish, and you assume your responsibility for dealing with this, you realize not to talk about yourself. Learn everything you can about your prospect and only then tell them how you can help them achieve their goals. While this is true in face to face conversations, it’s absolutely true for your text on a website. What’s in it for me, is what most people think, and ‘’what IS in it for them” is what you should think.
But they’re not selfish just for the sake of being selfish. People have goals that need to be fulfilled. They’re not looking for products or services. You are just a way of getting there. So always remember, that it isn’t about you or what you can do. It’s about them, and what you can do for them. Realizing this will allow you to think outside of the box of your ‘profession’ or ‘the way you work’ and adjust to the needs and goals of the people you’re supposed to help. You should ask about the goals of your clients with their current project, with their business now, in a year and even 10 years. Understanding them will make you invaluable to them. Talk about these goals, learn your customer’s challenges and you’ll find you’re having very different conversations with customers and prospects. You’ll get to know them in different ways, you’ll understand their business on a level that can’t be replaced. Who would you rather call back? Someone who’s talking about their USP’s or someone who understands your vision and knows how bring you closer to that vision?
You’ll start to build a relationship. You’ve probably built up relationships with people you’ve worked with before. These people’ve come to trust you. They’ll listen to your expertise and will send more customers your way. And when you talk with them, it’s more about unrelated stuff. You might find these are reasonable and nice people, quite unlike those difficult clients who don’t take you on your word, doubt your expertise and just want the lowest possible price. Well, that might be the case, but it’s more likely the people you’ve built up a relationship with trust you because, well, you have a relationship with them. You’ve worked together, you know each other, you share core values about the world and doing business. This is a different kind of way of relating to each other than between a customer and a professional. Always be striving to build relationships with the people you speak and the easiest way to do that is to understand their goals, challenges and worldview.
People like people like themselves. This is very important: The people we build relationships with, the ones we trust, are like ourselves. Just bear with me for a moment, I’m not talking about superficial looks, although that can be a part of it. I’m talking about having a shared idea of what the world looks like and how one should behave in it. If we can’t agree on that, it’s going to be hard for us to coöperate. So people like people who at least on some fundamental level are like them in the way they perceive the world, who align with them on fundamental principles. Ok, let me teach you a dirty secret salespeople use. A secret about how salespeople will misuse this given. Salespeople will covertly mimic their conversational partner by mirroring their body language or use the same words as they do. And it works really well, it’s been tested and people who mimic body language are perceived as more empathic and more likable. It even works if you have a robot do it. At least, if they don’t get caught, then they have a problem. There’s something about moving and talking like someone that signals: “I am like you, we understand the world in the same manner and if we were in a prehistoric environment we could communicate effectively and maybe even survive long enough to have offspring.” that last part is my own interpretation, but you get my point. People will do this subconsciously by the way. They will synchronize their body language and speech patterns. Don’t do this on purpose by the way. Although in some cases it can be very useful to use the same words as your client, because words are not neutral, they have emotional value, and you want to be sensitive to that. But that’s for a different time. Point is, you want to align with the goals and values of your prospect or else you can’t cooperate. You could work for them fine, but you won’t be able to cooperate. If you understand someone’s goals and motivations you can align and synchronize on deeper topics than the product or service they’ve approached you for. And if you can get to that point, then everything else falls into place. Then it’s no longer a matter of the right price, specs or whatever, it’s a matter of figuring out, together, how to achieve the goals of your customer.
Because at the end of the day your client doesn’t know what they need. That’s why they’ve come to you. You’re the expert. Some might know exactly what they need, but most don’t, right? This is why you need to realize that you’re not selling a product or a service. You’re helping someone achieve their goals. You’re helping them rise above their challenges. And you need to exactly know how you fit in to this landscape of theirs. If you can learn to communicate on this deeper level, the value you provide to your clients will skyrocket. Because a lot of times they haven’t articulated their own goals and challenges very well, if they have at all. By asking the right questions you’ll help them articulate it, and you’ll be able to position your expertise in relation to these goals and become an integral part of the solution, not just a vendor. And there’s another advantage here. Clients and customers don’t tend to keep communicating when things go wrong or they have a falling out. But relationships, they actually deepen when there’s strife, or there’s tension or disagreement. Of course, not automatically, but the deeper a relationship goes, the more it can handle. So, if you understand your client’s goals, have built a relationship and you’re synchronized on important values, you can actually tell them what it is they need, far better than they can. And you should! Or at least you should come to an agreement about what that is. Sometimes I’ll talk to someone and they will say something like: “I know my clients need X, but they won’t listen or they don’t want to pay for it.” And I can’t understand that. Why would you let your client do something that is not in their best interest? Maybe they didn’t truly have the budget for X, but then they still should have the best option, given their budgetary constraint. But your client shouldn’t be the one making the decisions, you should. You’re the expert, you know what works and what doesn’t. Understand them, earn their trust and then show them what their best option is. They will thank you for it. We’ve all got enough decisions to make on a daily basis and if someone can take the load off some of them, oh man that would be great. So tell them what it is they need, they decide their goals, you decide your place in them. And don’t be afraid to get into heated arguments with your clients, at least if you’ve built up the needed trust and alignment so they know you have their best interests in mind.
So this was all pretty abstract and maybe you have a pretty clear image of what I’m trying to say, maybe you don’t. If you don’t just try it for a while and see what happens. I could explain all kinds of techniques for building trust, structuring your conversations and in fact a good sales trainer will try to teach you techniques that actually help you achieve what I just laid out. But, probably, what is holding back most of you, is your aversion towards being too sales-y. So your emotions stowards salespeople is what’s holding you back. And what I want to do here is to change that emotion, to take the negativity out of ‘convincing’ people or selling yourself. It’s not about selling yourself, it’s about building trust, understanding and then positioning yourself within your client’s goals. And just as you have emotions towards certain things, ie tough clients, they have emotions too. We’re used to thinking that emotions are best left outside the sphere of professionals. While that might be true, we’d probably be all much more productive if we could turn off our emotions, that isn’t what we usually do. Usually we just ignore them, push them down. And that doesn’t work. It just makes us frustrated. Because emotions are like sensors, that tell us when things are going well or going bad. Now, you’re sensors might be awfully calibrated, then you have a whole different set of problems, but assuming they’re well calibrated, you need to address them. So make sure you do things and say things that feel “good” and if something feels wrong address it, hash it out, make sure you and your client or prospect are on the right track to their best interest. keep these pillars in mind in your future conversations and see what happens. You’ll start to view ‘selling’ differently, and it’ll be for the better.
Last slide. I’m still wondering whether I should’ve started with this or not. But it’s not always clear why you should play fair. Especially as a salesperson. Now most people won’t lie because that’s a bridge too far. But, and this is something that we were being taught actually, you can bend and stretch the truth as much as you want. Or you can, and this is the dark side of attuning to someone’s emotions, take someone emotionally hostage. One thing we were encouraged to do when I was working for a commercial company that would collect funds for charities, was to first build an emotional connection with someone, then have them emotionally connect to the cause, usually represented as a person, and if they decided not to participate or give any money, to question their morality. Like, that is extremely problematic, but it’s not lying. And if you’re a salesperson, who is judged on the amount of deals they win, you can actually rationalize why you should act in that manner. It’s the job you’re hired to do right? But ok, The point I want to make, when your goal is to win as many deals as possible, it’s not clear why you should should play fair. But your goal shouldn’t be to to win as many deals as possible as possible. Your goal should be to build deep and meaningful relationships. Because that’s going to give you the most satisfaction. And you will definitely lose some deals when you become more honest and try to put your client’s best interest above all. Because some people just won’t listen. But what you will be left with are the ones that you actually have fun with, and they will introduce you to other fun people. So losing deals actually is not a bad thing, unless you lose every deal of course. But compromising on what you feel is the right thing to do, for a deal, is only going to jeopardize your wellbeing and career in the future.