Recent studies show that 88% of users are less likely to return to a website after a poor user experience, and even a 100–200 millisecond delay can damage engagement. In a digital world where attention spans continue to shrink, small interface details—like taps, hovers, swipes, and animated feedback—play a major role in how people perceive a brand online. These small details are known as micro-interactions, and they’ve quickly become a core part of modern UX design.
Today, micro-interactions are not just decorative. They guide actions, reduce friction, and help users understand what’s happening on a page. This is why the best web development company doesn’t treat them as optional extras—they treat them as essential building blocks of a high-performing website.