The document discusses layout techniques for print publications. It compares conventional and modern layout methods, with conventional using physical cut-and-paste and modern using desktop publishing software. Key aspects of layout covered include use of illustrations, text, fonts, and balancing elements through principles such as proportion, unity, balance, emphasis, and contrast. Color models CMYK for print and RGB for screens are also distinguished. Sample layouts and guidelines for effective layout are provided.
This document defines key parts and pages of a newspaper including the front page, editorial page, feature page, and literary page. It describes common elements of newspaper pages like nameplates, headlines, bylines, columns, photos, and captions. It also discusses principles of excellent newspaper layout design such as unity, balance, emphasis, proportion, movement, and contrast. Layout is described as the arrangement of text, graphics, and photos on a page. The document outlines best practices and issues to avoid in layout like tombstoning, bad breaks, separating related content, and disproportionate or excessive emphasis.
This document discusses basic layout principles when using Adobe InDesign. It defines layout as arranging elements on a page and identifies two main types of layout - symmetrical and asymmetrical balance. Several design principles are covered, including alignment, repetition, proximity, contrast and emphasis. Guidelines provided include avoiding tombstoning, following a visual hierarchy, allowing white space, and keeping designs simple. The document also introduces Adobe InDesign as a desktop publishing software.
Lewis Brown designed layouts and color schemes for a magazine cover, contents page, and double-page spread. For the cover, he chose the first layout which features a medium shot of an artist. For the contents page, the second layout was selected as it includes an editor's note and image, giving a more personal feel. The second double-page spread layout was also chosen for its simplicity and easy readability of evenly spaced text columns. An indigo and white color scheme was picked based on survey feedback and the sophistication indigo conveys for an EDM music magazine.
The document outlines 11 sections commonly found in newspapers and provides a brief description of the type of content in each section. The sections include the general news section on the front page, local and foreign news, editorials, sports, classified ads, business and finance, entertainment, home and culture, society page, travel and tourism, and announcements and obituaries.
This document provides information and tips on basic makeup principles including:
- Descriptions of different eye shapes and recommendations for flattering makeup based on shape.
- A list and descriptions of common makeup tools.
- Overviews of different types of foundations, how to apply foundation, and how to choose the right one.
- Instructions and tips for applying concealer, powder, blush, mascara, eyeliner, eyeshadow, and lipstick.
- General guidelines for color selection and applying makeup for different occasions and face shapes.
Description of school magazine and layoutLeah Aston
The target audience for the school magazine is students aged 11-18, as they are becoming more independent in their studies and media consumption. To appeal to this audience, the magazine will be colorful, interesting, and focus on topics like upcoming school events, student work, and study tips. The magazine title ideas are "BD Magazine" or "BD Weekly". The cover image will likely be students studying at a table to look professional but still convey a warm tone. The cover lines will promote articles on managing stress, relaxation tips, and a career quiz.
Development/stages in creating my magazineLeah Aston
The document describes the development stages of creating a magazine. It outlines the creator's initial ideas for the front cover, contents page, and double page spread and how feedback led to revisions with brighter colors, larger fonts, and more visually appealing designs. The final versions were more in line with typical rock magazine styles and had greater complexity, consistency, and image integration.
The document discusses layout techniques for print publications. It compares conventional and modern layout methods, with conventional using physical cut-and-paste and modern using desktop publishing software. Key aspects of layout covered include use of illustrations, text, fonts, and balancing elements through principles such as proportion, unity, balance, emphasis, and contrast. Color models CMYK for print and RGB for screens are also distinguished. Sample layouts and guidelines for effective layout are provided.
This document defines key parts and pages of a newspaper including the front page, editorial page, feature page, and literary page. It describes common elements of newspaper pages like nameplates, headlines, bylines, columns, photos, and captions. It also discusses principles of excellent newspaper layout design such as unity, balance, emphasis, proportion, movement, and contrast. Layout is described as the arrangement of text, graphics, and photos on a page. The document outlines best practices and issues to avoid in layout like tombstoning, bad breaks, separating related content, and disproportionate or excessive emphasis.
This document discusses basic layout principles when using Adobe InDesign. It defines layout as arranging elements on a page and identifies two main types of layout - symmetrical and asymmetrical balance. Several design principles are covered, including alignment, repetition, proximity, contrast and emphasis. Guidelines provided include avoiding tombstoning, following a visual hierarchy, allowing white space, and keeping designs simple. The document also introduces Adobe InDesign as a desktop publishing software.
Lewis Brown designed layouts and color schemes for a magazine cover, contents page, and double-page spread. For the cover, he chose the first layout which features a medium shot of an artist. For the contents page, the second layout was selected as it includes an editor's note and image, giving a more personal feel. The second double-page spread layout was also chosen for its simplicity and easy readability of evenly spaced text columns. An indigo and white color scheme was picked based on survey feedback and the sophistication indigo conveys for an EDM music magazine.
The document outlines 11 sections commonly found in newspapers and provides a brief description of the type of content in each section. The sections include the general news section on the front page, local and foreign news, editorials, sports, classified ads, business and finance, entertainment, home and culture, society page, travel and tourism, and announcements and obituaries.
This document provides information and tips on basic makeup principles including:
- Descriptions of different eye shapes and recommendations for flattering makeup based on shape.
- A list and descriptions of common makeup tools.
- Overviews of different types of foundations, how to apply foundation, and how to choose the right one.
- Instructions and tips for applying concealer, powder, blush, mascara, eyeliner, eyeshadow, and lipstick.
- General guidelines for color selection and applying makeup for different occasions and face shapes.
Description of school magazine and layoutLeah Aston
The target audience for the school magazine is students aged 11-18, as they are becoming more independent in their studies and media consumption. To appeal to this audience, the magazine will be colorful, interesting, and focus on topics like upcoming school events, student work, and study tips. The magazine title ideas are "BD Magazine" or "BD Weekly". The cover image will likely be students studying at a table to look professional but still convey a warm tone. The cover lines will promote articles on managing stress, relaxation tips, and a career quiz.
Development/stages in creating my magazineLeah Aston
The document describes the development stages of creating a magazine. It outlines the creator's initial ideas for the front cover, contents page, and double page spread and how feedback led to revisions with brighter colors, larger fonts, and more visually appealing designs. The final versions were more in line with typical rock magazine styles and had greater complexity, consistency, and image integration.
This document discusses Photoshop and its effects. It notes that celebrities and models are often Photoshopped, as seen in campaigns like "everyBODY is beautiful" which aimed to show unedited bodies. Controversy has arisen over editing of celebrities, such as Justin Bieber having his body enlarged. The document also describes steps taken to edit an image using Photoshop, such as cutting out and moving parts of an image to a new background. The research into Photoshop editing was conducted to experiment with different magazine layouts while keeping models' appearances natural.
This document outlines the roles and responsibilities of a school publication staff. It discusses organizing the staff and choosing editors, with recommendations that editors demonstrate writing ability, leadership, and experience. It describes common positions like the editor-in-chief, managing editor, and section editors for news, features, and other areas. The duties of each role are defined. The document also discusses policies the publication should maintain, such as supporting the school while avoiding personal criticisms.
The document defines and describes various terms related to newspapers and their structure. It explains that newspapers are printed publications that contain news articles, advertisements, and letters. It discusses different sections of the newspaper like national news, sports, and lifestyle. It also defines industry-specific terms like byline, caption, editorial, and letters to the editor that are used in newspaper reporting and layout.
The document discusses magazine design and layout. It explains that the grid system is used to organize content into rows and columns. The grid provides structure and allows a consistent layout across pages. Different types of grids exist, such as two, three, or four column grids. It is important to consider hierarchies, white space, and spreads (two facing pages) when designing magazine layouts. Pull quotes, jump lines, and end signs are used to highlight and organize information. Consistency is key to effective magazine design.
Infographics combine information, storytelling, and perception through images. They take advantage of people's reliance on sight. Basic elements of layout and design include lines, color, and shapes. Lines are the most fundamental element and define characteristics. Color is powerful and influential, using the right colors can catch attention. Shapes are defined by boundaries like lines or color and are often used to emphasize parts of a page.
This document provides information and guidelines about effective newspaper layout and design, known as "makeup". It discusses different types of layouts including perfect balance, brace, broken column, occult, streamline and circus. Guidelines are given for front page, inside page, editorial, feature and sports page layout. Principles of effective makeup discussed include unity, balance, emphasis, movement, proportion and contrast. Specific dos and don'ts of page makeup are also outlined.
This document provides a human interest perspective on the important role that teachers play in students' education and development. It acknowledges that while students may not always like their teachers, there is usually one teacher who makes a positive impact by bringing joy to their classroom and motivating students to work hard. The document emphasizes that teaching is difficult work that requires dedicating long hours both inside and outside the classroom to meet the needs of many students. Teachers sacrifice time with their own families to support their students' education.
This document provides links to over 100 surf rock songs and compilations from the 1960s as well as various surf rock and beach party compilation albums and songs. It includes the titles and artists of many iconic surf rock instrumentals and songs from bands like The Beach Boys, Jan and Dean, Dick Dale and The Ventures. The links reference multiple file sharing sites and provide access to surf rock music from that era.
Decision Support - East Midlands HFMA Conferenceduncanorme
Presentation to the HFMA East Midlands conference 13th October 2011
How Nottingham University Hospitals NHS Trust is improving financial decision making through the use of a "Decision Support" function.
Session examined how techniques and approaches from the commercial organisations can transfer to the public sector.
taft-New Tactics for Building Medical Homes in State Medicaid in NebraskaNASHP HealthPolicy
Patricia (Pat) Taft, Program Specialist, Division of Medicaid and Long-Term Care, Nebraska Department of Health and Human Services discusses Nebraska's Medical Home Medicaid Pilot at webinar New Tactics for Building Medical Homes in State Medicaid and CHIP Programs on December 16, 2010
The document provides an overview of creating a podcast, including the necessary equipment, editing software, exporting an MP3, uploading to a hosting server, subscribing listeners, and marketing. It discusses the Audacity editing software and demonstrates basic functions like importing audio, editing, and exporting an MP3 file. Guidelines are also presented on choosing a hosting server, testing the podcast, marketing strategies, and ensuring copyright compliance of any audio content used.
The document discusses Snow Patrol's website, album covers, and branding strategies. It notes that Snow Patrol's website sells memorabilia like posters to advertise the band's atmospheric music. Their album cover for "Eyes Open" features a black and white photo suggesting an ambiguous love story. The document suggests taking subtle design cues from Snow Patrol to attract an intellectual audience, like using contrasting colors and ambiguous messages on an album cover.
SuntrupAutomotiveFamily.com_AAA Aggressive Driving Research UpdateSuntrup Kia
The AAA Foundation was established in 1947 as a 501(c)(3) nonprofit research affiliate of AAA/CAA with a focus on traffic safety issues in North America. The Foundation's mission is to identify traffic safety problems, foster research seeking solutions, and disseminate information resources. Surveys have found that aggressive driving is a serious concern, with 32% of respondents in 2005 viewing it as one of the biggest threats to road safety. However, nearly half of drivers admitted to speeding over 15 mph in the past 30 days. The Foundation's analysis of NHTSA fatal crash data from 2003-2007 found that as many as 56% of fatal crashes involved unsafe driving behaviors associated with aggressive driving such as speeding, illegal
Wisconsin’s Health Reform Models and Maximizing Enrollment Experience NASHP HealthPolicy
Jim Jones presents on Wisconsin’s Use of Technology to Increase Access to BadgerCare Plus at the Maximizing Enrollment: Transforming State Health Coverage National Briefing in Washington, DC.
Rotary activities have been ongoing in Jalalabad, Afghanistan since 2002. This includes building a school that now serves 5000 students, establishing the Rotary Club of Jalalabad, supporting polio vaccination efforts, and partnering with Nangarhar University to establish computer labs, guest housing, and scholarships. Recent projects involve building additional schools, bridges, and infrastructure through partnerships with organizations like USAID, NATO, and the Department of Defense. The goal is to continue using technology and education to enhance communities and cross-cultural relationships.
Eligibility Enrollment Overview: What ACA Means for StatesNASHP HealthPolicy
The document summarizes key provisions of the Affordable Care Act (ACA) related to eligibility, enrollment, and coverage including expanding Medicaid eligibility, streamlining the eligibility process, establishing health insurance exchanges, implementing an individual mandate, and promoting seamless enrollment across programs. It notes that while the ACA presents unprecedented challenges for states to implement complex new rules and upgrade systems quickly, it also provides opportunities to reform systems and reduce the number of uninsured.
12 - A years journey through images and thoughtsShravan Shetty
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Implementing the Affordable Care Act: Redesigning and Coordinating Eligibilit...NASHP HealthPolicy
The document discusses the challenges states will face in implementing the Affordable Care Act's requirements for coordinating eligibility and enrollment across Medicaid, CHIP, and health insurance exchanges. It notes that Kansas' current eligibility system is outdated and unable to handle the increased load. Kansas plans to use an HRSA grant to build a new integrated online eligibility system that can determine eligibility for Medicaid, subsidies, and private plans in real time. However, many questions around coordination and operational details between state and federal agencies remain unanswered as deadlines approach.
Reforming What We Have Into the Delivery System We WantNASHP HealthPolicy
Catherine Hess presented on reforming the healthcare delivery system to better align with the vision of coordinated primary care through community health centers. The presentation discussed challenges including differing cultures and incentives between organizations, workforce shortages requiring new skills, and limited funding. Strategies proposed to address these challenges included developing new care coordination and workforce models, improving measurement and payment incentives, and providing federal support through increased flexibility, templates, and partnerships. The goal is to transform the system to focus on population health, especially for vulnerable groups, through integrated primary care teams.
This document discusses Photoshop and its effects. It notes that celebrities and models are often Photoshopped, as seen in campaigns like "everyBODY is beautiful" which aimed to show unedited bodies. Controversy has arisen over editing of celebrities, such as Justin Bieber having his body enlarged. The document also describes steps taken to edit an image using Photoshop, such as cutting out and moving parts of an image to a new background. The research into Photoshop editing was conducted to experiment with different magazine layouts while keeping models' appearances natural.
This document outlines the roles and responsibilities of a school publication staff. It discusses organizing the staff and choosing editors, with recommendations that editors demonstrate writing ability, leadership, and experience. It describes common positions like the editor-in-chief, managing editor, and section editors for news, features, and other areas. The duties of each role are defined. The document also discusses policies the publication should maintain, such as supporting the school while avoiding personal criticisms.
The document defines and describes various terms related to newspapers and their structure. It explains that newspapers are printed publications that contain news articles, advertisements, and letters. It discusses different sections of the newspaper like national news, sports, and lifestyle. It also defines industry-specific terms like byline, caption, editorial, and letters to the editor that are used in newspaper reporting and layout.
The document discusses magazine design and layout. It explains that the grid system is used to organize content into rows and columns. The grid provides structure and allows a consistent layout across pages. Different types of grids exist, such as two, three, or four column grids. It is important to consider hierarchies, white space, and spreads (two facing pages) when designing magazine layouts. Pull quotes, jump lines, and end signs are used to highlight and organize information. Consistency is key to effective magazine design.
Infographics combine information, storytelling, and perception through images. They take advantage of people's reliance on sight. Basic elements of layout and design include lines, color, and shapes. Lines are the most fundamental element and define characteristics. Color is powerful and influential, using the right colors can catch attention. Shapes are defined by boundaries like lines or color and are often used to emphasize parts of a page.
This document provides information and guidelines about effective newspaper layout and design, known as "makeup". It discusses different types of layouts including perfect balance, brace, broken column, occult, streamline and circus. Guidelines are given for front page, inside page, editorial, feature and sports page layout. Principles of effective makeup discussed include unity, balance, emphasis, movement, proportion and contrast. Specific dos and don'ts of page makeup are also outlined.
This document provides a human interest perspective on the important role that teachers play in students' education and development. It acknowledges that while students may not always like their teachers, there is usually one teacher who makes a positive impact by bringing joy to their classroom and motivating students to work hard. The document emphasizes that teaching is difficult work that requires dedicating long hours both inside and outside the classroom to meet the needs of many students. Teachers sacrifice time with their own families to support their students' education.
This document provides links to over 100 surf rock songs and compilations from the 1960s as well as various surf rock and beach party compilation albums and songs. It includes the titles and artists of many iconic surf rock instrumentals and songs from bands like The Beach Boys, Jan and Dean, Dick Dale and The Ventures. The links reference multiple file sharing sites and provide access to surf rock music from that era.
Decision Support - East Midlands HFMA Conferenceduncanorme
Presentation to the HFMA East Midlands conference 13th October 2011
How Nottingham University Hospitals NHS Trust is improving financial decision making through the use of a "Decision Support" function.
Session examined how techniques and approaches from the commercial organisations can transfer to the public sector.
taft-New Tactics for Building Medical Homes in State Medicaid in NebraskaNASHP HealthPolicy
Patricia (Pat) Taft, Program Specialist, Division of Medicaid and Long-Term Care, Nebraska Department of Health and Human Services discusses Nebraska's Medical Home Medicaid Pilot at webinar New Tactics for Building Medical Homes in State Medicaid and CHIP Programs on December 16, 2010
The document provides an overview of creating a podcast, including the necessary equipment, editing software, exporting an MP3, uploading to a hosting server, subscribing listeners, and marketing. It discusses the Audacity editing software and demonstrates basic functions like importing audio, editing, and exporting an MP3 file. Guidelines are also presented on choosing a hosting server, testing the podcast, marketing strategies, and ensuring copyright compliance of any audio content used.
The document discusses Snow Patrol's website, album covers, and branding strategies. It notes that Snow Patrol's website sells memorabilia like posters to advertise the band's atmospheric music. Their album cover for "Eyes Open" features a black and white photo suggesting an ambiguous love story. The document suggests taking subtle design cues from Snow Patrol to attract an intellectual audience, like using contrasting colors and ambiguous messages on an album cover.
SuntrupAutomotiveFamily.com_AAA Aggressive Driving Research UpdateSuntrup Kia
The AAA Foundation was established in 1947 as a 501(c)(3) nonprofit research affiliate of AAA/CAA with a focus on traffic safety issues in North America. The Foundation's mission is to identify traffic safety problems, foster research seeking solutions, and disseminate information resources. Surveys have found that aggressive driving is a serious concern, with 32% of respondents in 2005 viewing it as one of the biggest threats to road safety. However, nearly half of drivers admitted to speeding over 15 mph in the past 30 days. The Foundation's analysis of NHTSA fatal crash data from 2003-2007 found that as many as 56% of fatal crashes involved unsafe driving behaviors associated with aggressive driving such as speeding, illegal
Wisconsin’s Health Reform Models and Maximizing Enrollment Experience NASHP HealthPolicy
Jim Jones presents on Wisconsin’s Use of Technology to Increase Access to BadgerCare Plus at the Maximizing Enrollment: Transforming State Health Coverage National Briefing in Washington, DC.
Rotary activities have been ongoing in Jalalabad, Afghanistan since 2002. This includes building a school that now serves 5000 students, establishing the Rotary Club of Jalalabad, supporting polio vaccination efforts, and partnering with Nangarhar University to establish computer labs, guest housing, and scholarships. Recent projects involve building additional schools, bridges, and infrastructure through partnerships with organizations like USAID, NATO, and the Department of Defense. The goal is to continue using technology and education to enhance communities and cross-cultural relationships.
Eligibility Enrollment Overview: What ACA Means for StatesNASHP HealthPolicy
The document summarizes key provisions of the Affordable Care Act (ACA) related to eligibility, enrollment, and coverage including expanding Medicaid eligibility, streamlining the eligibility process, establishing health insurance exchanges, implementing an individual mandate, and promoting seamless enrollment across programs. It notes that while the ACA presents unprecedented challenges for states to implement complex new rules and upgrade systems quickly, it also provides opportunities to reform systems and reduce the number of uninsured.
12 - A years journey through images and thoughtsShravan Shetty
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Implementing the Affordable Care Act: Redesigning and Coordinating Eligibilit...NASHP HealthPolicy
The document discusses the challenges states will face in implementing the Affordable Care Act's requirements for coordinating eligibility and enrollment across Medicaid, CHIP, and health insurance exchanges. It notes that Kansas' current eligibility system is outdated and unable to handle the increased load. Kansas plans to use an HRSA grant to build a new integrated online eligibility system that can determine eligibility for Medicaid, subsidies, and private plans in real time. However, many questions around coordination and operational details between state and federal agencies remain unanswered as deadlines approach.
Reforming What We Have Into the Delivery System We WantNASHP HealthPolicy
Catherine Hess presented on reforming the healthcare delivery system to better align with the vision of coordinated primary care through community health centers. The presentation discussed challenges including differing cultures and incentives between organizations, workforce shortages requiring new skills, and limited funding. Strategies proposed to address these challenges included developing new care coordination and workforce models, improving measurement and payment incentives, and providing federal support through increased flexibility, templates, and partnerships. The goal is to transform the system to focus on population health, especially for vulnerable groups, through integrated primary care teams.
Reforming What We Have Into the Delivery System We Want
How to Layout a Magazine or Newspaper
1. How to Layout a Magazine or Newspaper
Page Layout Designs and Tips for Newspapers and Magazines
While outsourcing page layout and ad design is becoming popular with many publishers
today, it is still important to understand some of the key factors underlying good newspaper or
magazine design. This article offers some summary pointers if for nothing more than to help you
communicate better with your designer.
PAGE LAYOUT FOR YOUR NEWSPAPERS AND MAGAZINES
Objects
In an average 32-page newspaper or magazine there are 500+ ‘objects’, or elements,
including article title, author, image, caption, text, category/section, page numbers, publication
details, masthead, banners, ads and more.
Every publisher’s nightmare is seeing a missing ad, a wrong caption under an image or spelling
mistakes. The best way to avoid these traps is to manage your content well throughout your
production cycle using a good CMS, or Content Management System. Only 4 years ago a CMS
was out of reach of most internet users, tending to be exclusive to big media companies with
deep pockets. Websites were run by techs and any updates to anything at all required a good
understanding of website technology.
Today 100’s of good CMS’s abound, some still excessively priced, but many free! WordPress is
the world leading CMS and a great tool to help you manage your publishing content. Not only
will it let you get your content up their quickly without hassle, it will also keep it all together, so
that even 2-years later you (and your readers!) can find an article or image via a simple search.
So, all content should always be ‘online-first’, don’t hoard it in buried Word docs with separate
folders for images etc. You will only end up with a train-wreck come press time.
Publishing Layout Software
There are some great tools on the market, including free and commercial license products. See
a comparative table of desktop publishing software. Of the open source free publishing
software, we think Scribus is the best for page layout and Gimp for graphics. In the commercial
space, Adobe Indesign, Illustrator and Photoshop are quite simply the leaders. EzyMedia uses
the Adobe Suite.
Obviously the simpler the system you choose to learn, the more reduced your options. Certainly
if you are new to publishing and considering purchasing the Adobe Suite, we would strongly
recommend you save those dollars until the business is up and running and in the meantime
outsource your page layout. Even an experienced publisher with a full team spends around $35
– $50 per page on layout, once their graphic designer’s time, holidays and other overheads are
considered.
1/5
2. EzyMedia offers page layout services from $25 per page – all you have to do is load your
articles into our publisher portal and provide real-time commentary as the pages are produced.
If you use an EzyMedia Website, our graphics team can export your articles from the backend,
meaning the one and only time you ever handle content is when you (or your contributors) first
type it into your website. Sit back and relax!
Design
This is the crux of your publishing business. If your newspaper or magazine looks bad, readers
and advertisers will not look beyond an amateur cover design. You might have the best content,
an enviable distribution model that gets your publication in front of potentially 1000’s of
eyeballs, but it will fail if your design sucks.
Important elements your newspaper or magazine design should consider include:
Colours – just like a good outfit for a Saturday night, you must bring together the right
combination of colours to stand out for the right reasons. You can visit plenty of colour swatch
websites and even your Microsoft Word has suggested colour combinations under Page Layout
>> Colors. Probably a good idea not to stray too far from recommended combinations in these
early days.
Typography – professional designers are always updating their knowledge in this area, some
even specialise in typography alone! This is a vast area, too extensive for this synopsis. Suffice
to say, keep your font clean, well-spaced, readily legible and relevant to your brand/stories.
Don’t use more than 3 different fonts on any one webpage or more than 5 fonts on a tabloid
size print/digital newspaper page. Don’t distract the reader with overly difficult or plain silly font.
Don’t try to be too clever, but do have some fun. If you are writing for an elderly audience, use
larger font and spacing.
Left justified wider columns for easier reading, block narrow columns for hard-hitting ‘newsy’
flavour. Make online hyperlinks obvious. Don’t use Comic Serif for anything other than your
jokes or children’s section. It is the favourite choice of novice publishers and that really shows!
Blocking
In addition to your font and line spacing consideration, also try to keep all article objects visually
together and comfortably spaced from other articles and ads. Respect your advertisers with
proper positioning and spacing. Build pages from starting with bigger ads at the bottom.
Consider the spread, the two pages a reader will view and how they sit together.
Scanning
Dark areas will steal the readers’ attentions immediately, as will anything slightly vertically or
horizontally skewed. Step into the eyes of your readers. The natural eye-movement process is
right-hand middle, up, top left corner left page, middle then both pages broadly, settling on the
most attractive element. You can run with this or guide your readers by design.
2/5
3. Advertisers
These guys are your bread and butter, look after them! Higher paying ads deserver right-hand
layout. EGN (Early General News) tends to be pages 1-9 and you can charge premium for
positioning here. Publications with sports also have strengths up the back, as many readers will
start the publication from the back page. Don’t let a little business-card size ad with outlandish
colours and audacity steel attention from your quarter-page and half-page clients. If you have
to, tuck those sort of ads on the left page of some section in the middle.
Don’t fool around with ad design if you don’t know what you are doing. Your readers may
forgive you for dodgy page layout in the early days as you establish the publication (your sales
person probably won’t!), but an advertiser who ends up with a bad ad plastered all over town,
or a good ad with a spelling mistake will be very hard to get back on board. And businesses
talk, so one stuff-up can cost you $1000’s.
Additionally, the process of the ad design is equally important. Your goal is to produce a good
ad for your advertiser that works, but if that takes you 7 iterations over 2-weeks, they will
probably ultimately say ‘Thanks’, but then take that ad to run in your competitor’s publication.
Don’t give your advertisers any reason ever to consider going elsewhere – your competitors are
in their face daily, it won’t take much to lose them.
Sectioning
We know this is a significant, because when we implemented this in one of our own publications
in 2004, the big daily in the same town launched a complete makeover 2-weeks later! Choose
sections that are flexible, allowing you to choose between two or three for most articles, eg. a
change of season gardening article could go into Community, Homefront, Health & Lifestyle, but
an article on getting fit this spring could not go into a section on Gardening.
Make your sections standout with smart banners, titles and colours. Readers often have
favourite sections and they want to get there fast.
Proofing
Even the most diligent page layout professional can make a typo or forget to link an image. With
so many variables at play and under considerable pressures, mistakes happen. That’s why you
must have a proofing and versioning process in place.
EzyMedia tracks all changes and feedback on all pages in every production cycle. Customers
can click on an area of the page and an arrow immediately links that to a comments box to the
side of page, which then starts a dialogue between publisher and designer. All our designers
also proof each other’s work before going to press.
Printers
3/5
4. Make sure you know your printer’s detailed settings. Registrations, saturation requirements,
half-shadow and any other filters that should be applied. These technical aspects of page layout
are just as important to the final product as the printer’s machinery and stock.
Most printers will have a pre-press department, so call them. Go in and introduce yourself. Tell
them you are new to all this but ready to learn. Pre-press technicians always appreciate
publishers play their part in a quality output. Your newspaper or magazine reflects well or poorly
on all involved, so don’t be shy to reach out for help. Understand of course that they are also
busy, often preparing publications for 24-hour printing cycles, so respect their pressures and
don’t rock up late to your appointment!
Concluding…
Page layout for newspapers and magazines is your publication’s window to the world. You
must get this layout process right if you are to succeed in publishing. If you are already feeling
busy with setting up your website, building your email lists, bringing in content and selling ads,
you really should consider now your page layout strategy. Don’t leave this bit until the end.
I recall our first print run for a publication I launched in 2004. With $21,000 of advertising sold
and 3-days before press, I decided it was time to put down the tools and see how his friend, a
desktop-publisher, was coming along. When I arrived at her home, she was in tears and saying
she just couldn’t do it. Around $4500 of the ads were time critical, so I sat with her and learned
Indesign over the afternoon. By 7pm we were both working silently. By 11pm she quit.
5-days later, without ANY sleep, working day and night, I laid out that first newspaper as my
partner Leonie designed ads and friends raced all over town picking up signed ad approvals or
edited press releases to fit the limited space allotments. The publication was 2-days late onto
the streets, but early enough to retain all advertising dollars.
The next edition was 3-sleepless nights over 4-days of page layout. Then 2 sleepless nights,
then 1 sleepless night, which is where is stayed for the next 4 years. These were the most
stressful years of my life and probably one of the biggest drivers behind starting EzyMedia. If I
had access then to the services, especially ad-design and page layout, that EzyMedia offers
publishers around the world today, I might very well look 10-years younger today.
Whether you are digital only or want to go to print, page layout for online page flippers and print
publications will be highly relevant to your newspaper or magazine business.
Professional page layout for newspapers and magazines is best done by professionals. No
levels of enthusiasm or ‘born talent’ can outweigh the practical speed, proficiency and output
of professional page layout designers with years of experience. An expert magazine or
newspaper designer can produce 8 high-quality page layouts in less than 6-hours, or a 24-page
publication in just two shifts!
And the results? Eye-catching, professional and enticing to advertisers and readers.
4/5
5. We have all seen the committed efforts of a community minded individual or organisation that
launches a local ‘newspaper’ cum newsletter to give their community a platform for sharing
stories and events. The notion is merit worthy but obviously amateur. These publications don’t
tend to last long in the bigger pond, because the loyalty that might have been sustaining the
publication in the local suburb quickly dilutes in the broader regions, especially against a
backdrop of other highly visible professional publications competing for the same advertising
dollars.
Trial EzyMedia’s newspaper and magazine page layout services today!
5/5
Powered by TCPDF (www.tcpdf.org)