The document outlines strategies for successfully funding a project via Kickstarter, emphasizing the importance of building an online and offline following, offering compelling project descriptions, and utilizing effective video presentations. It details steps for pre-launch engagement, launch activities, and ongoing communication with backers, along with suggestions for reward management and tracking progress. Key tools and platforms for promotion and feedback are recommended to maximize campaign success.

1. How to Successful Fund Your
Project via Kickstarter
Pablo Farias Navarro
Founder ZENVA
@ZenvaTweets
https://zenva.com

2. “Everywhere has already got a ruler.
Every pile of shit on the side of every
road has someone’s banner hanging
from it”

3. “Chaos isn’t a pit. Chaos is a ladder.”

4. “A very small man can cast a very
large shadow”

5. “There is a tool for every task,
and a task for every tool”

10. 1.1. Build a Following in
Your Niche

11. Building a Following
• Online
– Blogging
– Create a mailing list
– Guest blogging
– YouTube channel
– Niche forums and communities
• Offline
– Meetup.com
– Networking / industry events

15. 1.2. Offering

16. Project page
• (Project updates)
• Project blurb
• Your story
• Project in-depth description
• Rewards details
• Risk and challenges

18. 1.3. Research

19. 1.4. Ask for Feedback

20. 1.5. Video

21. Video
• Show finished product
• Establish authority
• What (project)
• Why (benefits)
• Call to action
• Thank you
• Body language
• PRACTICE!
ZENVA’s video made by Sean Warton
seanwarton@gmail.com

22. Check list
SOLID PROJECT
FEASIBLE
CREDIBILITY
PRICING
COMPELLING
EXCITING
PERSONAL
BELONGING

24. 2.1. Prelaunch emails
(1 month before launch)

25. 2.2. Schedule launch
emails

28. 2.4. LAUNCH!

29. Launch time
• Newsletter (14k people)
• Scheduled emails
• Social media
• Blog posts / popup windows
• Monitor backer questions

31. 3.1. Rewards adjustments

32. 3.2. Care for your backers

34. 3.5. Project updates

35. 3.3. Promotion

36. 3.4. Tracking

38. Kicktraq.com

39. References
• Your-campaign-URL.com/?ref=my-friends

40. 3.6. Closing the campaign

41. 3.7. Late backers

45. 3.8. Rewards delivery

48. Thank you
@ZenvaTweets
https://zenva.com
Learn HTML/CSS for free
https://academy.zenva.com