Rastelli was considered the greatest juggler who ever lived, known as the "Enrico Caruso of juggling". While juggling seemed complex, the basis of his success was just keeping three objects rotating in the air. Similarly, internet marketing seems complex but is just keeping three things in rotation: 1) getting visitors to a website, 2) measuring results, and 3) optimizing costs. Following these three steps can help increase sales for eTarget clients by optimizing their online marketing strategy.