SlideShare a Scribd company logo
Information for Fans and Investors
WHAAAT
VISION
„WHAAAT’s vision is to bring together the most
talented musicians in Europe with fans and private
investors.
Everyone involved benefits from thisWIN:WIN:WIN
situation!!“
Mag. Lukas Rössler, MBA
Founder & CEO,WHAAAT GmbH
THE BENEFIT FROM
THE DIGITAL
DEVELOPMENT OF
THE MUSIC MARKET
A Goldman Sachs study finds the key royalty market of
the future, streaming, will increase by 833% by 2030.The
live music market is also developing steadily. (Source:
bit.ly/goldmanWHAAAT)
ALLEPROFITIERENVONDER
DIGITALENENTWICKLUNGDESMUSIKMARKTES
CISACROYALTIES
REPORT
TV & Radio
41%
Live
30%
Digital
15%
Others
14%
ROYALTY
DISTRIBUTION
WHAAAT IN
SHORT
WHAAAT is an alternative financing platform that
establishes a completely new form of investment.
Investing in music. WHAAAT brings artists, fans and
investors together.
Fans and investors can buy shares of the rights of the
songs at www.whaaat.eu and benefit financially from the
royalties in subsequent years.You can become a music
investor with just a few Euros.
The resulting financing is paid out to the artists or
labels.
Artists
Financing of productions, marketing or touring
activities without risk and cost.
WHAAAT IS
WIN : WIN : WIN
WHAAAT IS
WIN : WIN : WIN
Fans / Investors
Support of their favorite artists, financial
participation in the success of the songs
Music industry
Funding of quality productions, marketing and
touring activities for indie and major labels. Music
markets benefit from higher quality of the acts!
WHAAAT IS
WIN : WIN : WIN
HOW THE PROCESS WORKS
Artists submit a song bundle as an author of a song, manager, label- or publisher’s representative. Submissions of all genres
(except classical music) are welcome. Songs can be submitted to WHAAAT before and after release.
The WHAAAT jury is continuously listening to the submissions.
The decision-making principle of the jury is based on fairness towards all parties involved.This means that the jury
evaluates the earn-back opportunity of the funding sum within the contract period with the submitted song bundle and the
rights transferred from it.
WHAAAT concludes a single-title publishing or master-rights contract with the submitter(s). The respective rights of the
songs are transferred to WHAAAT and will be offered to investors.
The funding target and start date of the campaign are set. Now fans and investors can invest in songs and participate in the
later success of this song-bundle.
The financing target is achieved.The funding amount (ded. the fee) will be paid out to the submitter with the release of the
songs.
1
2
4
5
6
3
CONDITIONS FOR INVESTORS
Investors register on WHAAAT.
Investors acquire shares of the song
bundles.
A small transaction fee is deducted.
Over the contractual period, investors
receive pro rata distributions of the
royalties which are received by WHAAAT.
SEE YOUTHERE!
www.whaaat.eu
@whaaateu
hello@whaaat.eu

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How to invest in a WHAAAT music bundle

  • 1. Information for Fans and Investors
  • 2. WHAAAT VISION „WHAAAT’s vision is to bring together the most talented musicians in Europe with fans and private investors. Everyone involved benefits from thisWIN:WIN:WIN situation!!“ Mag. Lukas Rössler, MBA Founder & CEO,WHAAAT GmbH
  • 3. THE BENEFIT FROM THE DIGITAL DEVELOPMENT OF THE MUSIC MARKET A Goldman Sachs study finds the key royalty market of the future, streaming, will increase by 833% by 2030.The live music market is also developing steadily. (Source: bit.ly/goldmanWHAAAT)
  • 6. WHAAAT IN SHORT WHAAAT is an alternative financing platform that establishes a completely new form of investment. Investing in music. WHAAAT brings artists, fans and investors together. Fans and investors can buy shares of the rights of the songs at www.whaaat.eu and benefit financially from the royalties in subsequent years.You can become a music investor with just a few Euros. The resulting financing is paid out to the artists or labels.
  • 7. Artists Financing of productions, marketing or touring activities without risk and cost. WHAAAT IS WIN : WIN : WIN
  • 8. WHAAAT IS WIN : WIN : WIN Fans / Investors Support of their favorite artists, financial participation in the success of the songs
  • 9. Music industry Funding of quality productions, marketing and touring activities for indie and major labels. Music markets benefit from higher quality of the acts! WHAAAT IS WIN : WIN : WIN
  • 10. HOW THE PROCESS WORKS Artists submit a song bundle as an author of a song, manager, label- or publisher’s representative. Submissions of all genres (except classical music) are welcome. Songs can be submitted to WHAAAT before and after release. The WHAAAT jury is continuously listening to the submissions. The decision-making principle of the jury is based on fairness towards all parties involved.This means that the jury evaluates the earn-back opportunity of the funding sum within the contract period with the submitted song bundle and the rights transferred from it. WHAAAT concludes a single-title publishing or master-rights contract with the submitter(s). The respective rights of the songs are transferred to WHAAAT and will be offered to investors. The funding target and start date of the campaign are set. Now fans and investors can invest in songs and participate in the later success of this song-bundle. The financing target is achieved.The funding amount (ded. the fee) will be paid out to the submitter with the release of the songs. 1 2 4 5 6 3
  • 11. CONDITIONS FOR INVESTORS Investors register on WHAAAT. Investors acquire shares of the song bundles. A small transaction fee is deducted. Over the contractual period, investors receive pro rata distributions of the royalties which are received by WHAAAT.