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1. How to Conduct Qualitative
Research dissertation
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2. A good dissertation is based on extensive research. A
dissertation is based either on qualitative or
quantitative research. Depending on the topic and the
subject area of study either one will dominate.
In this presentation therefore, we explain what
qualitative research dissertation entails.
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3. Definition
Qualitative research entails systematic exploration
to discover and understand an issue or
phenomenon. This type of research is applied
everyday in the community and work places. It is
therefore a necessary process in our day-to-day
communities.
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4. Qualitative research to collect primary data
It is a type of research that seeks to answer the
what, why, where, who and how through topical
analysis using interviews, notes, photos, videos,
and open-ended questionnaires. It focuses more
on the inside view rather than the outside view.
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5. Qualitative research to collect primary data
Qualitative research method lays foundation for
quantitative research. Being more human
oriented, it concerns itself with human behavior,
culture, and lifestyles.
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6. Choosing qualitative research
With a myriad of options to choose from out
there, researchers are option for the tested real
time options. These include:
Personalized and group interviews at the
research centers or wherever appropriate.
one on one chat interviews via the internet
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7. Choosing qualitative research
 Telephone interviews using multi-media
technologies such as mobile phones and
internet.
 Web-cam made possible via internet and a
web-cam enabled computer or laptop.
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8. Choosing qualitative research
A number of researchers find the non real time
options quite useful. These include:
Using social media to interact with your
research population.
Online discussions via blogs, forums, online
journals, and media.
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9. Qualitative research method has continued to
embrace new research options with the
emergence of mobile devices such as tablets and
smart phones.
These devices facilitate easier penetration
through photo and video uploads texting, emails,
mobile conference, and voicemail.
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10. Sampling method
There are three methods of qualitative sampling
used popularly
Purposive sampling involves using a particular
sample for a specific purpose.
Quota sampling involves investigating samples
in different segments.
Snowball sampling is used to study
undetermined behavior of a particular group.
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11. When conducting research, it is always important
to remember ethical guidelines. As such, the
qualitative research dissertation should
confidential and unbiased.
Researcher should respect the people and their
culture regardless its autonomy. Participants
should freely share information without
intimidation.
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12. Find out more about how to write an excellent
dissertation
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