The document outlines strategies for building effective data governance programs that align with business objectives, highlighting common pitfalls that lead to failure, such as lack of leadership and inadequate communication. It emphasizes the importance of linking data governance to organizational goals, improving data quality, and demonstrating value through metrics that resonate with stakeholders at various levels. Key takeaways include prioritizing critical data, fostering stakeholder engagement, and quantifying the impact of governance initiatives.

1. How to Build Data
Governance
Programs That Last
A Business-First Approach
Esther Lim | Sales Engineering Manager | Precisely

2. The Need for Business-First Governance
of governance
initiatives fail to
deliver expected
outcomes
80%
Source: Gartner
Unrealistic
Expectations
Lack of
Leadership
and
Ownership Overlooking
Cultural
Factors
Regulatory
and
Compliance
Challenges
Insufficient
Resources
and
Support
Poor
Training
and
Education
Resistance
to
Change
Inadequate
Communication
and
Engagement
Lack of
Continuous
Monitoring
and
Improvement
Lack of
Data Quality
and
Management

3. “We need to
govern our data!”
A Typical Governance Story
LEADERSHIP
DATA
GOVERNANCE
TEAM
BUSINESS
USERS
DATA
GOVERNANCE
TEAM
BUSINESS
USERS
LEADERSHIP
INCITING
EVENT
Governance
spends more
time fighting
data fires.
Business
quickly loses
interest; stops
attending
meetings
Program
investment is
deprioritized
Asked to
help with
definitions,
approvals, and
ownership.
Team is
tasked with
putting
program in
place
Exec calls for
a data
governance
program
“We need to get the
business involved!”
“How does this help
me do my job?”
“We’re spending a lot more
time fighting data fires.
We need more meetings…”
“These meetings are
a waste of time!”
“I’m not seeing
the ROI”

4. Successful programs link
Data Governance to organisational goals

5. Organisational Goals Inform Your Steps
Data to
minimize risk
Data to
make decisions
Data to
run the business
REPORTING & COMPLIANCE ANALYTICS & INSIGHTS OPERATIONAL EXCELLENCE
Data protection
Risk and fraud
Privacy
Safety
Regulatory compliance
Internal reporting
Serviceability
Personalised Communication
Forecasting
Customer 360° view
Optimize working capital
Enhance customer care
Lower operating expenses
Improve citizen engagement

6. Data to
minimize risk
Data to
make decisions
Data to
run the business
REPORTING & COMPLIANCE ANALYTICS & INSIGHTS OPERATIONAL EXCELLENCE
Data protection
Risk and fraud
Privacy
Safety
Regulatory compliance
Internal reporting
Serviceability
Personalised Communication
Forecasting
Customer 360° view
Optimize working capital
Enhance customer care
Lower operating expenses
Improve citizen engagement
Organisational Goals Inform Your Steps

7. Mapping Data Governance Business Value
Goal Org Stakeholders Expected Outcomes DG Objective DG Capabilities
Improve
personalization of
services
Marketing
Finance
Service
• Increase NPS by
5%
• 10% increase in
service uptake
• Establish a common
view of trusted
customer data assets
• Data Catalog
• Data Lineage
• Approval
Workflow
• Data Integrity rules
Increase user
productivity by
improving time-
to-insights
Business Analytics
Data Office
Service
• Reduce time-to-
insight by 45%
• Establish stage
gates, rules, policies,
and quality measures
for end-to-end
processes
• DQ rules
• Business process
monitoring
• Data quality
metrics
Reduce costs
associated with
errors in reporting
Business Analytics
IT
Data Office
• Reduce manual
reporting costs by
15%
• Improve decision-
accuracy by 22%
• Launch data literacy
campaign across
business data SMEs
• Data lineage
• Data Catalog
• Automated
workflow

8. Governance as a “Painkiller” and “Vitamin”
Goal DG Objective DG Capabilities
Improve
personalization of
services
• Establish trusted view
of customer data
assets
• Data Catalog
• Data Lineage
• Approval Workflow
• Data Integrity rules
Increase user
productivity by
improving time-to-
insights
• Establish stage gates,
rules, policies, and
quality measures for
end-to-end processes
• DQ rules
• Business process
monitoring
• Data quality metrics
Reduce costs
associated with
errors in reporting
• Launch data literacy
campaign across
business data SMEs
• Data lineage
• Data Catalog
• Automated workflow
Centralized collection
of customer data
elements used for
marketing and
promotion
Data profile providing
additional context on
volume, counts,
location, and contents
Data lineage flow of
upstream/downstream
relationships
Impact analysis to
business processes,
metrics, and analytics
Approved governance
ownership indicating
data is certified for
access and use
Automated approval
workflow to grant
access to data at
source
Data integrity metrics
to indicate data that is
accurate, consistent,
and trusted
Quality monitoring to
trigger notifications
below acceptable
values
P A I N K I L L E R
“ M u s t H a v e s ”
V I T A M I N
“ B o n u s ”

9. Successful programs
prioritise the data that matters

10. Focusing on what matters (critical data adding value)
Data
Selection of data maintained at the system
level (tables and fields)
Information
Information required to run the business
and conduct daily operations
KPIs / Performance Measures / Analytics
Measuring process effectiveness & enabling
sound business decisions
Actionable Insights & Business Value
Strategic enterprise and organizational
business value drivers
CRITICAL DATA

11. Prioritising What Matters
Goal Org Stakeholders Expected Results DG Objective DG Capabilities
Improve
personalization
of services
Marketing
Finance
Service
• Increase NPS by
5%
• 10% increase in
service uptake
• Establish a
common view of
trusted customer
data
• Data Catalog
• Data Lineage
• Approval
Workflow
• Data Integrity
rules
“We need to
personalize our
outreach to
improve services.”

12. Successful programs
build value across three levels

13. Value metrics across three levels
Strategic
• Business Transformation Lead
• CDO / Data & Analytics Lead
• CIO
Value Metrics: Business Impact / ROI
• Process enablement
• KPI’s / PPI’s
Value Metrics: Performance Improvement
• Data Quality
(e.g. Accuracy)
• # of touches
Value Metrics: Efficiency & Effectiveness
• Volume / counts
• Completeness
• Accessibility
• Curation times
• Scale (# Systems managed)
• Data Error % (Rework %)
• Cycle time vs SLA’s
• Timeliness / availability
• Customer sentiment
• Project acceleration
Operational
• Business Process Lead
• Data Governance Lead
• Data Management Lead
• Information Architect
Tactical
• Business Data SME
• Data Analyst / Scientist
• Data Steward
• Data Maintenance & Quality
• Data Engineer

14. The Value Story
• Catalog assets
• Terms defined
• Quality rules developed
• Data owners identified
• Issue requests
Tactical Value Metrics (Inputs)
• FTE Productivity
• Data Literacy index
• Adoption / NPS
• Cycle time
• Data sharing
Strategic Value Metrics (Outcomes)
• We identified 35% more underserved
citizens out of our total population…
• We increased program participation by
25%…
• And we’ve increased funding by 25% to
match participation levels…
• We’ve catalogued 10,000 data assets…
• Defined the top 50 critical business terms …
• Aligned on key rules and policies…
• And our data quality is showing 90+% accuracy
and consistency for reporting data…
Value metrics come together at each level to tell a complete story that resonates.
As a result…
Lead to

15. Proper Data Governance Removes Friction
Why aren’t people
coming to my monthly
governance meetings?
• Meetings
• Surveys
• Approvals
• Procedures

16. Data Catalog
Scavenger Hunt
Increased platform
adoption by 36%
Explainer Videos
Improved DG Council
attendance by 52%
Steward
Gamification
Increased workflow
speed by 18%
Craig

17. Session Takeaways
• Link data governance to
business goals and outcomes
• Communicate across three
stakeholder levels – Strategic,
Operational, and Tactical
• Prioritise the data and
capabilities that matter the
most. Focus on “painkillers”.
• Quantify business impact with
the value metrics that resonate
across each level

18. Cloud / VPC / On-Premises
Data
Integration
Data
Observability
Data
Quality
Geo
Addressing
Spatial
Analytics
Data
Governance
Data
Enrichment
APIs and SDKs
Enterprise Business
Systems
• Enterprise apps
• Analytics tools
• Precisely industry
apps
• BI dashboards
• AI/ML
Enterprise Data
Sources
• Business Intelligence
• CRM
• Workforce mgmt.
• Data warehouse
• ERP
• Billing
Data Integrity Services
Data Integrity Foundation Data catalog Intelligence Agents

19. precisely.com/solution/data-governance-solutions