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This document discusses the process of building and launching a globalized application, emphasizing the importance of internationalization (i18n), localization (l10n), and globalization (g11n) to ensure software accessibility in diverse markets. It outlines essential guidelines, tips for developers and managers, and emphasizes the need for accurate character encoding, thorough translation, and accessibility compliance. The author, Andy Clark, shares his personal experience and expertise to guide teams in making their applications user-friendly across various languages and cultures.













































