Despite being only 21 pages, this e-book from Optify covers a lot of ground and is more a primer on Internet marketing than just social media. The guide consists of 7 chapters and can be a great start for B2B companies new to social media, as well as a good refresher for the more experienced.
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to KnowARTILLERY LLC
Presentation made by Douglas Burdett to American Marketing Association Triangle Chapter, Raleigh NC on October 18, 2018 in celebration of the first 200 episodes of The Marketing Book Podcast.
7 Concepts from Over 100 Marketing & Sales Books Every Marketer Should KnowARTILLERY LLC
Presentation made to the Triangle Marketing Club, Raleigh NC, February 28, 2017. Promotional video for the talk: https://www.youtube.com/watch?v=3t_emYGC7VM
Walt is the CEO of Briscoe Manufacturing, a family-owned manufacturing company. Sales have been declining for years as customers now research products online rather than calling sales reps. Walt realizes customers are visiting other companies' websites that provide helpful information, rather than Briscoe's site which only talks about the company. Walt transforms the Briscoe site into a resource for customers by answering common questions. Website traffic and sales increase as customers find the helpful information they need. The story shows that to succeed in sales today, companies must focus on helping customers rather than just promoting products.
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
Growing Your Manufacturing Business with Modern Marketing and SalesARTILLERY LLC
Webinar slides and script for presentation to members of the American Ceramics Society on November 20, 2019. Recorded version can be watched at http://bit.ly/2XQBvsC
7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to KnowARTILLERY LLC
Presentation made by Douglas Burdett to American Marketing Association Triangle Chapter, Raleigh NC on October 18, 2018 in celebration of the first 200 episodes of The Marketing Book Podcast.
7 Concepts from Over 100 Marketing & Sales Books Every Marketer Should KnowARTILLERY LLC
Presentation made to the Triangle Marketing Club, Raleigh NC, February 28, 2017. Promotional video for the talk: https://www.youtube.com/watch?v=3t_emYGC7VM
Walt is the CEO of Briscoe Manufacturing, a family-owned manufacturing company. Sales have been declining for years as customers now research products online rather than calling sales reps. Walt realizes customers are visiting other companies' websites that provide helpful information, rather than Briscoe's site which only talks about the company. Walt transforms the Briscoe site into a resource for customers by answering common questions. Website traffic and sales increase as customers find the helpful information they need. The story shows that to succeed in sales today, companies must focus on helping customers rather than just promoting products.
This document discusses how to create content that generates leads and sales through a 4-part process of planning, creating, distributing, and analyzing content. It explains that the planning process involves understanding business goals, key target markets, and a company's sources of competitive advantage. The creation process involves conducting research and determining the types of content to produce. Distribution involves sharing the content through appropriate channels. The final step is to measure the performance of the content. The overall goal is to attract, engage, and drive action from a target audience.
Presentation by Douglas Burdett about how to use podcasts to market and grow your business to the Richmond Virginia American Marketing Association on June 7, 2016
Presentation on podcasting as a content marketing tactic given to the Hampton Roads American Marketing Association on January 14, 2016 at the Hampton Yacht Club by Douglas Burdett
How To Use Buyer Personas To Avoid "Ready, Fire, Aim" MarketingARTILLERY LLC
Buyer personas are archetypes that represent the real people who buy or might buy a company's products. They are developed through interviews with buyers and provide insights into factors like what motivates buyers to invest in a solution, what results buyers expect to achieve, concerns that cause buyers to hesitate, the process buyers follow to research options, and what criteria buyers use to evaluate alternatives. Developing accurate buyer personas can help companies avoid "ready, fire, aim" marketing by ensuring they target the right people with relevant information that addresses buyers' perceived barriers and success factors.
The document discusses inbound marketing methodology. It outlines key ingredients like defining buyer personas, identifying marketing triggers, creating a keyword list, and outlining a content strategy. It also discusses extending reach through social media, offering premium content to attract visitors, using calls-to-action and landing pages, nurturing and segmenting leads, and keeping in touch with customers.
Marketing to the Government: 9 Things Contractors Must DoARTILLERY LLC
Slides from the 3/27/14 Veteran's Business Conference Workshop
Marketing to the Government: Marketing (and selling) to the government can be a tough venture if you don’t know how to approach federal agencies and present your product. This workshop will help you establish your company’s value proposition; and highlight effective marketing tools and sales techniques for closing the deal with the government. Panel speakers include Douglas Burdett (Artillery Marketing Communications) and Mark Amtower (Government Market Master and author of Selling to the Government).
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Moving the Light Out from Under the BushelARTILLERY LLC
The document discusses using social media and the internet to communicate effectively for Christ and Saint Luke's Episcopal Church. It recommends setting up blogs, podcasts, and other online content to reach more people, as well as using social networks like Facebook, Pinterest, YouTube and Twitter to share this content and strengthen relationships with parishioners. Capturing email addresses and setting up a regular content schedule would help the church leverage these digital tools for marketing and outreach.
The United States Army Social Media HandbookARTILLERY LLC
This document provides guidance on the U.S. Army's use of social media. It summarizes the Department of Defense's directive on social media and internet capabilities. It also outlines the Army's social media strategy and provides best practices on establishing an official Army social media presence, operations security, branding, and crisis communications on social media. The document aims to help Army communicators effectively use social media to tell the Army's story.
How To Create Marketing That People LoveARTILLERY LLC
The document discusses how marketing has changed and the need for inbound marketing strategies. It outlines the key components of inbound marketing: 1) getting found online through SEO, blogging, and social media; 2) converting visitors through offers, calls to action, and lead nurturing; and 3) analyzing results and improving strategies. The presentation provides examples and emphasizes that inbound marketing focuses on creating helpful content to attract and engage potential customers throughout their buying process.
Navigating the Social Network: The Air Force Guide to Effective Social Media UseARTILLERY LLC
This document is an Air Force guide to effective social media use. It provides tips for Airmen, leaders, and public affairs professionals on safely and productively using social media. The guide covers considerations like operations security, privacy, branding, and complying with policies. It also profiles common social media platforms and how to integrate social media into an overall public affairs strategy. The document aims to educate Air Force personnel on harnessing the capabilities of social media while avoiding potential pitfalls.
This document provides an overview of buyer personas and their value for marketing. It discusses:
1) The author's experience creating the first buyer personas to solve a marketing challenge and their effectiveness.
2) What buyer personas are - composite pictures of real buyers crafted from research to understand their priorities, decision making, and views of products.
3) The key insights buyer personas can provide marketers, including the priorities, concerns, and decision processes of buyers that marketers may not otherwise understand.
4) The five key insights ("Five Rings of Insight") buyer personas should provide marketers: the buyer's priority initiatives, success factors, perceived barriers, buying process, and decision criteria.
Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.
This document discusses how to create content that generates leads and sales through a 4-part process of planning, creating, distributing, and analyzing content. It explains that the planning process involves understanding business goals, key target markets, and a company's sources of competitive advantage. The creation process involves conducting research and determining the types of content to produce. Distribution involves sharing the content through appropriate channels. The final step is to measure the performance of the content. The overall goal is to attract, engage, and drive action from a target audience.
Presentation by Douglas Burdett about how to use podcasts to market and grow your business to the Richmond Virginia American Marketing Association on June 7, 2016
Presentation on podcasting as a content marketing tactic given to the Hampton Roads American Marketing Association on January 14, 2016 at the Hampton Yacht Club by Douglas Burdett
How To Use Buyer Personas To Avoid "Ready, Fire, Aim" MarketingARTILLERY LLC
Buyer personas are archetypes that represent the real people who buy or might buy a company's products. They are developed through interviews with buyers and provide insights into factors like what motivates buyers to invest in a solution, what results buyers expect to achieve, concerns that cause buyers to hesitate, the process buyers follow to research options, and what criteria buyers use to evaluate alternatives. Developing accurate buyer personas can help companies avoid "ready, fire, aim" marketing by ensuring they target the right people with relevant information that addresses buyers' perceived barriers and success factors.
The document discusses inbound marketing methodology. It outlines key ingredients like defining buyer personas, identifying marketing triggers, creating a keyword list, and outlining a content strategy. It also discusses extending reach through social media, offering premium content to attract visitors, using calls-to-action and landing pages, nurturing and segmenting leads, and keeping in touch with customers.
Marketing to the Government: 9 Things Contractors Must DoARTILLERY LLC
Slides from the 3/27/14 Veteran's Business Conference Workshop
Marketing to the Government: Marketing (and selling) to the government can be a tough venture if you don’t know how to approach federal agencies and present your product. This workshop will help you establish your company’s value proposition; and highlight effective marketing tools and sales techniques for closing the deal with the government. Panel speakers include Douglas Burdett (Artillery Marketing Communications) and Mark Amtower (Government Market Master and author of Selling to the Government).
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Moving the Light Out from Under the BushelARTILLERY LLC
The document discusses using social media and the internet to communicate effectively for Christ and Saint Luke's Episcopal Church. It recommends setting up blogs, podcasts, and other online content to reach more people, as well as using social networks like Facebook, Pinterest, YouTube and Twitter to share this content and strengthen relationships with parishioners. Capturing email addresses and setting up a regular content schedule would help the church leverage these digital tools for marketing and outreach.
The United States Army Social Media HandbookARTILLERY LLC
This document provides guidance on the U.S. Army's use of social media. It summarizes the Department of Defense's directive on social media and internet capabilities. It also outlines the Army's social media strategy and provides best practices on establishing an official Army social media presence, operations security, branding, and crisis communications on social media. The document aims to help Army communicators effectively use social media to tell the Army's story.
How To Create Marketing That People LoveARTILLERY LLC
The document discusses how marketing has changed and the need for inbound marketing strategies. It outlines the key components of inbound marketing: 1) getting found online through SEO, blogging, and social media; 2) converting visitors through offers, calls to action, and lead nurturing; and 3) analyzing results and improving strategies. The presentation provides examples and emphasizes that inbound marketing focuses on creating helpful content to attract and engage potential customers throughout their buying process.
Navigating the Social Network: The Air Force Guide to Effective Social Media UseARTILLERY LLC
This document is an Air Force guide to effective social media use. It provides tips for Airmen, leaders, and public affairs professionals on safely and productively using social media. The guide covers considerations like operations security, privacy, branding, and complying with policies. It also profiles common social media platforms and how to integrate social media into an overall public affairs strategy. The document aims to educate Air Force personnel on harnessing the capabilities of social media while avoiding potential pitfalls.
This document provides an overview of buyer personas and their value for marketing. It discusses:
1) The author's experience creating the first buyer personas to solve a marketing challenge and their effectiveness.
2) What buyer personas are - composite pictures of real buyers crafted from research to understand their priorities, decision making, and views of products.
3) The key insights buyer personas can provide marketers, including the priorities, concerns, and decision processes of buyers that marketers may not otherwise understand.
4) The five key insights ("Five Rings of Insight") buyer personas should provide marketers: the buyer's priority initiatives, success factors, perceived barriers, buying process, and decision criteria.
Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.
With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.