How to build a great website with application of User Experience? (CXO 4.0 Series #104)

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Frame 1: CXO I’ve been thinking about giving a makeover to my website. What should go on my home page? Frame 2: TDF Pages of a website are described & developed in terms of folds. No matter what you do, don’t put a slider on the first fold of your website! Frame 3: TDF This first fold can have your logo & headline (along with a subheadline too maybe) that explains what you do. Frame 4: TDF The background of the first fold can have an image but it should not clash with the CTA you’ll have in order to take the user to an inner page you want them to visit.

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How to build a great website with application of User Experience? (CXO 4.0 Series #104)

The document provides an audit of the digital presence of mattress brands in India. It summarizes the scores across various parameters like content creation, distribution and audits of websites, blogs, social media and SEO. The overall industry score is 55% against a benchmark of 80%. Individual scores are also provided for different parameters like content audit (48%), digital assets audit of website homepage (65%), social media audit (48%) and SEO audit (73%). The audit reveals several best practices that are not being followed across mattress brands in India when it comes to their digital strategy and presence. Advice is provided to brands to evaluate their digital agencies and optimize their digital efforts.

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The document provides an audit report on the digital presence of financial broker brands in India. It summarizes the results of audits conducted on various touchpoints like blogs, website, social media, digital assets and SEO. The overall industry score is 35% out of 100%, significantly below the benchmark of 80%, indicating that most brands in the industry are not following best practices for their digital presence. The report provides scores and suggestions for improvement across different aspects like content creation, distribution, social media engagement and technical SEO parameters. It aims to help brands understand their digital strengths and weaknesses to optimize investments.

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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

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