Executive gifts are given by firms to valued clients and partners to show appreciation and reinforce relationships. Unlike promotional gifts, executive gifts have greater monetary value and are tailored to the recipient's lifestyle. The gift reflects how the company views the partnership - a thoughtful, high-quality gift communicates the client's important role and the company's elite brand image, while a cheap gift could insult the recipient or damage the company's reputation.

1. A firm's clients are its valued supporters, and it is essential
to let them know and feel that. They have the power to
change the run of your firm if you don't have their
assistance. To let them know that they are truly
appreciated, a continued smooth and sincere dealing
would do. And to represent the worth of your partnership,
give them executive gifts as tokens of your appreciation.

2. The extra special tokens that businesses present to their
clients, partners, stockholders, and even their own
corporate executives are called executive gifts. Unlike
mass-produced promo gifts, such as ballpoint pens,
potholders, notepads and fridge magnets, these executive
or corporate gifts have a lot more value in price.

3. While both are given by the firm to promote some cause,
executive gifts differ from promotional tokens. An
executive gift aims to reinforce the corporation's
relationship with its key participants, showing their
partners how much the corporation appreciates their part
in its success, while a promo gift is intended for the
promotion and marketing of the business. It invites
consumers to purchase its products, as well as to advertise
the company label.

4. A refrigerator magnet given to those who purchase a
bottle of cooking oil will work for the consumers of a
company that creates cooking oils. However, the
refrigerator magnet will be a entirely inappropriate gift for
the same company's partners and associates. The
company should perhaps give them a more acceptable
present, like crystal glassware or anything that is viewed
as more valuable, including cufflinks, high grade leather
products, and wine accessories.

5. Clients frequently associate a business by the gifts they
receive from it. And since most executive gifts bear the
company logo, they function as its top tier branding as
well. If the clients and partners receive an immaterial gift
from the company, that is just how they will view the
company as well.

6. A company's key players are naturally used to choice and
high class products. They not only deserve it, they also
expect it. To give them something of lesser value is equal
to ignoring their lifestyle and preference. The clients may
not just use or pay attention to the gift, but they may also
view it as an insult to their character.

7. The value of your gift to your key players reflects how your
company sees your partnership with them and how the
company projects the brand image as well. By investing in
tasteful executive gifts for your affiliates, you are
reinforcing the elite status of your company.

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