1. How much does your media agency waste ?
FOR A CAMPAIGN IN ONE CITY, CLIENT NEEDED SATURATION. THEIR AGENCY SPENT 20 MILLION RMB TO DO IT.
OUR DATA SHOWED THEY OVER-SPENT BY ABOUT 8 MILLION RMB.
Accumulated Reach and Spending
(across all media)
Percentage who have seen the campaign at least 10 times
or may not add to reach.
This flat part is waste
good.
Each dot is one media
It shows the
client’s money is
building more audience
Cumulative cost (000 Rmb)
Copyright All Media Count, 2012 ©

2. 你的 媒体代理浪费了多少钱?
媒体代理商在一个城市花费了2千万人民币才达到客户所要求的饱和度。
我们的分析显示其中800万是被浪费的。
累计到达率 和 费用
(涉及所有媒体)
但是不一定都会提高到达率
看到广告至少10次的人群的百分比
平滑部分是被浪费的部分
好的.
每一个点都代表
这表明客户的钱
用在了扩大受众
提高到达率上面
累计花费(000 人民币)
Copyright All Media Count, 2012 © 2