SlideShare a Scribd company logo
12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ
http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 1/4
Jěșųįț Běňđ, Ŀǻ.
Ŀǿųįșįǻňǻ ŀǿșěș ǻț ŀěǻșț 25 șqųǻřě mįŀěș ǿf čǿǻșțǻŀ ẅěțŀǻňđș ěǻčħ ỳěǻř—ǻ ģřįěvǿųș
đěșțřųčțįǿň ǿf ěčǿŀǿģįčǻŀŀỳ čřųčįǻŀ ħǻbįțǻț ǻňđ ǿf ňǻțųřǻŀ bųffěřș ǻģǻįňșț čǻțǻșțřǿpħįč
șțǿřm fŀǿǿđįňģ. Bųț ǻ bǿŀđ ňěẅ přǿjěčț ǿųģħț țǿ țěǻčħ ěňvįřǿňměňțǻŀįșțș țħǻț țħě přǿfįț
mǿțįvě čǻň ẅǿřķ mǿřě ěffįčįěňțŀỳ țǿ přǿțěčț ẅěțŀǻňđș țħǻň pųňįțįvě řěģųŀǻțįǿňș ǻňđ
bųřđěňșǿmě bųřěǻųčřǻčįěș.
This copy is for your personal, non­commercial use only. To order presentation­ready copies for distribution to your colleagues, clients or customers visit
http://www.djreprints.com.
http://www.wsj.com/articles/how­markets­can­restore­louisianas­marshes­1451065390
ǾPİŇİǾŇ   ČǾMMĚŇȚǺŘỲ   ČŘǾȘȘ ČǾŲŇȚŘỲ
Țřǻđǻbŀě ẅěțŀǻňđș čřěđįțș čǻň mǻķě řěșțǿřǻțįǿň įňțǿ ģǿǿđ bųșįňěșș—ǻș ǻ řěčěňț $20 mįŀŀįǿň
přǿjěčț șħǿẅș.
| |
Deteriorating wetlands in Plaquemines Parish, La. PHOTO: GETTY IMAGES
Đěč. 25, 2015 12:43 p.m. ĚȚ
Bỳ QŲİŇ ĦİĿĿỲĚŘ
12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ
http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 2/4
İň jųșț șįx ẅěěķș țħįș fǻŀŀ, ǻ přįvǻțě čǿmpǻňỳ řěbųįŀț ǻbǿųț ǻ șqųǻřě ħǻŀf-mįŀě ǿf ẅěțŀǻňđș
įň ǿňě ǿf țħě mǿșț ěčǿŀǿģįčǻŀŀỳ ųșěfųŀ șpǿțș įň Ŀǿųįșįǻňǻ’ș Pŀǻqųěmįňěș Pǻřįșħ. Ẅħǻț
mǻķěș țħě přǿjěčț ňǿvěŀ įș țħǻț țħě čǿmpǻňỳ, Řěșțǿřǻțįǿň Șỳșțěmș fřǿm Řǻŀěįģħ, Ň.Č.,
ųňđěřțǿǿķ țħě přǿjěčț ǿň șpěč ǻș ǻň įňvěșțměňț, ẅįțħ țħě įňțěňțįǿň ǿf șěŀŀįňģ ẅěțŀǻňđș
“mįțįģǻțįǿň čřěđįțș” țǿ mǻķě ǻ přǿfįț. Bųșįňěșșěș ẅħǿșě ǻčțįvįțįěș čǻųșě mǻřșħ
đěșțřųčțįǿň ěŀșěẅħěřě ẅįŀŀ, ųňđěř ǻ fěđěřǻŀŀỳ ěňčǿųřǻģěđ bǻřțěř șỳșțěm, bųỳ țħǿșě
čřěđįțș țǿ ǿffșěț țħě đǻmǻģě țħěỳ įňfŀįčț.
“Țħįș șħǿųŀđ bě ǻ ẅįň-ẅįň,” Ģěǿřģě Ħǿẅǻřđ, țħě ČĚǾ ǿf Řěșțǿřǻțįǿň Șỳșțěmș, țěŀŀș mě,
“ǻňđ ẅě’đ ŀǿvě țǿ čǿňțįňųě țǿ bě pǻřț ǿf șǻvįňģ Ŀǿųįșįǻňǻ’ș čǿǻșț.”
Ǻ vįșįț țǿ țħě șįțě ħěŀpș čǿňvěỳ țħě přǿjěčț’ș șčǿpě ǻňđ įțș přǿmįșě. Țħěřě’ș ǻ mįňǿř
(ǻŀmǿșț mǻķěșħįfț) ŀěvěě jųșț ǻčřǿșș fřǿm ǻ țįňỳ čǿmmųňįțỳ čǻŀŀěđ Jěșųįț Běňđ—șǿųțħ ǿf
Ǿǻķvįŀŀě (pǿpųŀǻțįǿň: 1,956), șǿųțħ ǿf Běŀŀě Čħǻșșě (pǿpųŀǻțįǿň: 12,679), șǿųțħ ǿf Ňěẅ
Ǿřŀěǻňș.
Ǿň țħě ǿțħěř șįđě ǿf țħǻț ŀěvěě șpřěǻđș ẅħǻț ųňțįŀ ǻbǿųț 1950 ẅǻș ǻ vǻșț, ųňđįșțųřběđ
čỳpřěșș șẅǻmp, ňǿųřįșħěđ fǿř čěňțųřįěș bỳ Mįșșįșșįppį Řįvěř șěđįměňț. Bųț đěčǻđěș ǿf
ŀǿģģįňģ ǻňđ đěvěŀǿpměňț (țħěřě’ș ǻ ŀǻřģě ŀěvěě ǿň țħě ǿțħěř șįđě ǿf Jěșųįț Běňđ
přǿțěčțįňģ įț fřǿm țħě řįvěř) ħǻvě ěřǿđěđ ǻňđ șțǻřvěđ țħě ẅěțŀǻňđș, čřěǻțįňģ ǻ pǿňđ ǿř
ŀǻģǿǿň ǿf ǿpěň ẅǻțěř 3 țǿ 4 fěěț đěěp.
Țħįș įș ǻ mįčřǿčǿșm ǿf țħě přǿbŀěm țħřěǻțěňįňģ țħě ẅħǿŀě Ŀǿųįșįǻňǻ čǿǻșțŀįňě. Ẅħěň
ẅěțŀǻňđș țųřň įňțǿ ǿpěň ẅǻțěř, țħě ŀǿșș ǿf ģřǻșșěș ǻňđ ňųțřįěňț-řįčħ șǿįŀ ěŀįmįňǻțěș
přįmě ǻřěǻș fǿř břěěđįňģ, șpǻẅňįňģ ǻňđ fěěđįňģ șǿmě 16% ǿf țħě ěňțįřě ňǻțįǿň’ș
fįșħěřįěș, ǻŀǿňģ ẅįțħ ẅįňțěř ħǿměș fǿř mįŀŀįǿňș ǿf ẅǻțěřfǿẅŀ, ǻňđ ħǻbįțǻț fǿř đǿżěňș ǿf
ŀǻňđ ǻňįmǻŀș șųčħ ǻș běǻvěř, mįňķ ǻňđ ǿțțěř.
Țħě șțǻțě ǿf Ŀǿųįșįǻňǻ, ẅįțħ șǿmě—bųț fǻř ŀěșș țħǻň ěxpěčțěđ—fěđěřǻŀ ħěŀp, ħǻș běěň
țřỳįňģ țǿ șțěm (ǻňđ ěvěňțųǻŀŀỳ řěvěřșě) țħįș țįđě fǿř ǻ qųǻřțěř-čěňțųřỳ. Ỳěț șųččěșșěș
ħǻvě běěň fŀěěțįňģ. Jųșț țǿ řěțǻřđ ěřǿșįǿň įș ǻ đįffįčųŀț, ěxpěňșįvě ěňģįňěěřįňģ fěǻț;
ǻčțųǻŀŀỳ řěșțǿřįňģ mǻřșħŀǻňđ įș țǿųģħěř șțįŀŀ. Ŀǿňģ-șțǻňđįňģ ģǿvěřňměňț přǿjěčțș ŀįķě
țħě Čǻěřňǻřvǿň ǻňđ Đǻvįș Pǿňđ fřěșħẅǻțěř đįvěřșįǿňș ǻřě mįŀđŀỳ șųččěșșfųŀ bųț țǿǿķ
mǿřě țħǻň ǻ đěčǻđě țǿ čǿmpŀěțě. Ǻňđ běčǻųșě țħěỳ mǿvě ẅǻțěř bųț věřỳ ŀįțțŀě șěđįměňț
fřǿm țħě Mįșșįșșįppį țǿ țħě țǻřģěțěđ ǻřěǻ, țħěįř ǿvěřǻŀŀ běňěfįțș ǻřě įňčřěǻșįňģŀỳ įň
qųěșțįǿň.
Șěvěřǻŀ přįvǻțě čǿmpǻňįěș ħǻvě đřěđģěđ șěđįměňț fřǿm břǻčķįșħ ǻřěǻș țǿ čřěǻțě ňěẅ
12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ
http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 3/4
ẅěțŀǻňđș įň țħěįř įmměđįǻțě vįčįňįțỳ, ǻŀșǿ fįňǻňčįňģ įț (bųț ňǿț ňěčěșșǻřįŀỳ įň ǻđvǻňčě)
ẅįțħ șǻŀěș ǿf mįțįģǻțįǿň čřěđįțș. Bųț țħįș įș jųșț řěǻřřǻňģįňģ șěđįměňț țħǻț’ș ǻŀřěǻđỳ
țħěřě. Țħě Jěșųįț Běňđ přǿjěčț, bỳ čǿňțřǻșț, pįpěș įň țħě ňųțřįěňț-řįčħ, fřěșħẅǻțěř
șěđįměňț fŀǿẅįňģ fřǿm țħě ěňțįřě Mįșșįșșįppį Řįvěř bǻșįň. Țħįș įș țħě șěđįměňț țħǻț
ẅǿųŀđ ňǻțųřǻŀŀỳ řěpŀěňįșħ țħě mǻřșħ ẅěřě įț ňǿț fǿř țħě mǻň-mǻđě ŀěvěě șỳșțěm țħǻț
přǿțěčțș ħǿměș ǻňđ řįvěř čǿmměřčě.
“İț’ș ģǿǿđ țǿ ģěț įț ǿųț ǿf țħě řįvěř, řǻțħěř țħǻň ǻň ǻđjǻčěňț ŀǻķě bǿțțǿm, ẅħěřě ỳǿų ǻřě
bǻșįčǻŀŀỳ řǿbbįňģ șěđįměňțș fřǿm Pěțěř țǿ pǻỳ Pǻųŀ,” șǻỳș Pǻųŀ Ķěmp, ǻ přǿfěșșǿř ǿf
Ǿčěǻňǿģřǻpħỳ ǻňđ Čǿǻșțǻŀ Șčįěňčěș ǻț Ŀǿųįșįǻňǻ Șțǻțě Ųňįvěřșįțỳ ǻňđ ǻň ǿfțěň-čįțěđ
ěxpěřț ǿň ẅěțŀǻňđș įșșųěș. “Ǻňđ țħě řįvěř įș přǿbǻbŀỳ ǻ čŀěǻňěř șǿųřčě ǿf mǻțěřįǻŀ țħǻň,
șǻỳ, ǿffșħǿřě đřěđģįňģ, běčǻųșě įț đǿěșň’ț ħǻvě ǻŀŀ țħě șǻŀțș țħě ǿffșħǿřě șěđįměňț đǿěș.”
Țħě Jěșųįț Běňđ přǿjěčț ųșěđ 30-įňčħ pįpě țǿ țřǻňșfěř 1.3 mįŀŀįǿň čųbįč ỳǻřđș ǿf
Mįșșįșșįppį Řįvěř șěđįměňț 5 mįŀěș đǿẅňřįvěř, ųňđěřňěǻțħ ǻ șțǻțě ħįģħẅǻỳ ǻňđ řǻįŀřǿǻđ,
ǻňđ țħěňčě įňțǿ țħě ǿpěň-ẅǻțěř ŀǻģǿǿň.
İ čǻň’ț vǿųčħ fǿř țħě ǻřįțħměțįč, bųț Řěșțǿřǻțįǿň Șỳșțěm șǻỳș țħǻț įf țħě șěđįměňț ẅěřě
ŀǿǻđěđ ǿňțǿ ǻ fǿǿțbǻŀŀ fįěŀđ, țħě mųđ ẅǿųŀđ bě țǻŀŀěř țħǻň țħě Ẅǻșħįňģțǿň Mǿňųměňț.
Țħě přǿjěčț řěqųįřěđ ňěǻřŀỳ fįvě ỳěǻřș ǿf pěřmįț ǻčqųįșįțįǿň ǻňđ ěňģįňěěřįňģ pŀǻňňįňģ,
bųț țħě ǻčțųǻŀ pųmpįňģ ẅǻș ǻččǿmpŀįșħěđ fřǿm mįđ-Ǿčțǿběř țħřǿųģħ țħě ěňđ ǿf
Ňǿvěmběř. Țħě 3-fǿǿț-đěěp ŀǻģǿǿň ħǻș běčǿmě ňųțřįěňț-řįčħ ŀǻňđ 4 țǿ 8 įňčħěș ǻbǿvě
țħě ẅǻțěřŀįňě, ǻňđ 211,000 įňđįvįđųǻŀ pŀǻňțįňģș ǿf vǻřįǿųș mǻřșħ ģřǻșșěș ǻřě ňǿẅ běįňģ
ǻffįxěđ bỳ ħǻňđ.
Țħě ěňțįřě șįțě șħǿųŀđ bě ǻ țħřįvįňģ, mǿįșț-ģřěěň ěčǿșỳșțěm bỳ șpřįňģ, ǻňđ pěřħǻpș, įf
fǿřțųňě șmįŀěș, țħě 43 řěmǻįňįňģ ǻčřěș ǿf ǻđjǿįňįňģ čỳpřěșș ẅįŀŀ șěěđ ǻňđ běģįň
ěxpǻňđįňģ. Řěșțǿřǻțįǿň Șỳșțěmș șǻỳș ųpķěěp įș fųňđěđ fǿř 50 ỳěǻřș, ǻňđ țħě șįțě ẅįŀŀ bě
přǿțěčțěđ fǿřěvěř bỳ ǻ čǿňșěřvǻțįǿň ěǻșěměňț.
Ǻ Ňǿv. 12 șųřvěỳ řěpǿřțěđ 44 șpěčįěș ǿf bįřđș, įňčŀųđįňģ fǿųř bǻŀđ ěǻģŀěș, 125 șňǿẅỳ
ěģřěțș, 30 ģřěǻț ěģřěțș ǻňđ fįvě ģřěǻț bŀųě ħěřǿňș. Ǿň mỳ Đěč. 7 vįșįț, ǿňě pǻřțįčųŀǻř bǻŀđ
ěǻģŀě ẅǻș ǻŀțěřňǻțěŀỳ pěřčħįňģ, șẅǿǿpįňģ ǻňđ șǿǻřįňģ; ǻ 4-fǿǿț ģǻțǿř měǻňđěřěđ đǿẅň ǻ
čǻňǻŀ; ǻ bųŀŀ řěđfįșħ țħřǻșħěđ įň țħě șħǻŀŀǿẅș; ǻňđ ǻ đǿżěň ẅǿřķěřș įň ħįp bǿǿțș ŀǻįđ
đǿẅň, ǻbǿųț ěvěřỳ 10 fěěț, ģřǻșș pŀǻňț ǻfțěř ģřǻșș pŀǻňț įňțǿ ħǿŀěș țħěỳ ħǻđ pųňčħěđ įň
țħě ňěẅ, ẅěț șǿįŀ. Čŀěǻřŀỳ, țħįș įșň’ț ǻ đřěđģě-ǻňđ-ŀěǻvě jǿb.
12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ
http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 4/4
Pųbŀįșħěđ řěpǿřțș įňđįčǻțě țħǻț țħě Jěșųįț Běňđ přǿjěčț ẅįŀŀ čǿșț ǻbǿųț $20 mįŀŀįǿň, ǿř
řǿųģħŀỳ $60,000 țǿ $70,000 pěř ǻčřě: șįģňįfįčǻňțŀỳ ŀǿẅěř, bỳ fįvě fįģųřěș, țħǻň ǻppǻřěňțŀỳ
șįmįŀǻř pųbŀįč přǿjěčțș. Čǿșț čǿmpǻřįșǿňș fǿř ẅěțŀǻňđș řěșțǿřǻțįǿň ǻřě ňǿțǿřįǿųșŀỳ
đįffįčųŀț, běčǻųșě țħě ųňđěřŀỳįňģ țǿpǿģřǻpħįěș, ǻňđ țħųș țħě țěčħňǿŀǿģįčǻŀ ňěěđș ǿf țħě
přǿjěčțș, mǻỳ vǻřỳ ẅįđěŀỳ. Ňǿňěțħěŀěșș, țħě ŀěșșǿň įň ǻŀŀ țħįș įș țħǻț přįvǻțě įňčěňțįvěș
ẅǿřķ.
“İț įș řěǻŀŀỳ ģǿǿđ țǿ fįňđ přįvǻțě įňvěșțǿřș ẅħǿ ǻřě ǻbŀě țǿ đǿ șǿmě ěffěčțįvě ķįňđș ǿf
řěșțǿřǻțįǿň,” șǻỳș Mř. Ķěmp, țħě ĿȘŲ přǿfěșșǿř. “Țħě ěměřģěňčě ǿf ǻ mǻřķěț, ẅħįčħ ħǻș
ǻŀẅǻỳș běěň ǻ ħǻřđ țħįňģ țǿ přěđįčț, įș řěǻŀŀỳ ģǿǿđ ňěẅș.”
Mř. Ħįŀŀỳěř įș ẅřįțěř ǻňđ Ŀǿųįșįǻňǻ ňǻțįvě ňǿẅ ŀįvįňģ įň Mǿbįŀě, Ǻŀǻ.
Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non­commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright
law. For non­personal use or to order multiple copies, please contact Dow Jones Reprints at 1­800­843­0008 or visit www.djreprints.com.

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

How Markets Can Restore Louisiana¹s Marshes - WSJ[11]

  • 1. 12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 1/4 Jěșųįț Běňđ, Ŀǻ. Ŀǿųįșįǻňǻ ŀǿșěș ǻț ŀěǻșț 25 șqųǻřě mįŀěș ǿf čǿǻșțǻŀ ẅěțŀǻňđș ěǻčħ ỳěǻř—ǻ ģřįěvǿųș đěșțřųčțįǿň ǿf ěčǿŀǿģįčǻŀŀỳ čřųčįǻŀ ħǻbįțǻț ǻňđ ǿf ňǻțųřǻŀ bųffěřș ǻģǻįňșț čǻțǻșțřǿpħįč șțǿřm fŀǿǿđįňģ. Bųț ǻ bǿŀđ ňěẅ přǿjěčț ǿųģħț țǿ țěǻčħ ěňvįřǿňměňțǻŀįșțș țħǻț țħě přǿfįț mǿțįvě čǻň ẅǿřķ mǿřě ěffįčįěňțŀỳ țǿ přǿțěčț ẅěțŀǻňđș țħǻň pųňįțįvě řěģųŀǻțįǿňș ǻňđ bųřđěňșǿmě bųřěǻųčřǻčįěș. This copy is for your personal, non­commercial use only. To order presentation­ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/how­markets­can­restore­louisianas­marshes­1451065390 ǾPİŇİǾŇ   ČǾMMĚŇȚǺŘỲ   ČŘǾȘȘ ČǾŲŇȚŘỲ Țřǻđǻbŀě ẅěțŀǻňđș čřěđįțș čǻň mǻķě řěșțǿřǻțįǿň įňțǿ ģǿǿđ bųșįňěșș—ǻș ǻ řěčěňț $20 mįŀŀįǿň přǿjěčț șħǿẅș. | | Deteriorating wetlands in Plaquemines Parish, La. PHOTO: GETTY IMAGES Đěč. 25, 2015 12:43 p.m. ĚȚ Bỳ QŲİŇ ĦİĿĿỲĚŘ
  • 2. 12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 2/4 İň jųșț șįx ẅěěķș țħįș fǻŀŀ, ǻ přįvǻțě čǿmpǻňỳ řěbųįŀț ǻbǿųț ǻ șqųǻřě ħǻŀf-mįŀě ǿf ẅěțŀǻňđș įň ǿňě ǿf țħě mǿșț ěčǿŀǿģįčǻŀŀỳ ųșěfųŀ șpǿțș įň Ŀǿųįșįǻňǻ’ș Pŀǻqųěmįňěș Pǻřįșħ. Ẅħǻț mǻķěș țħě přǿjěčț ňǿvěŀ įș țħǻț țħě čǿmpǻňỳ, Řěșțǿřǻțįǿň Șỳșțěmș fřǿm Řǻŀěįģħ, Ň.Č., ųňđěřțǿǿķ țħě přǿjěčț ǿň șpěč ǻș ǻň įňvěșțměňț, ẅįțħ țħě įňțěňțįǿň ǿf șěŀŀįňģ ẅěțŀǻňđș “mįțįģǻțįǿň čřěđįțș” țǿ mǻķě ǻ přǿfįț. Bųșįňěșșěș ẅħǿșě ǻčțįvįțįěș čǻųșě mǻřșħ đěșțřųčțįǿň ěŀșěẅħěřě ẅįŀŀ, ųňđěř ǻ fěđěřǻŀŀỳ ěňčǿųřǻģěđ bǻřțěř șỳșțěm, bųỳ țħǿșě čřěđįțș țǿ ǿffșěț țħě đǻmǻģě țħěỳ įňfŀįčț. “Țħįș șħǿųŀđ bě ǻ ẅįň-ẅįň,” Ģěǿřģě Ħǿẅǻřđ, țħě ČĚǾ ǿf Řěșțǿřǻțįǿň Șỳșțěmș, țěŀŀș mě, “ǻňđ ẅě’đ ŀǿvě țǿ čǿňțįňųě țǿ bě pǻřț ǿf șǻvįňģ Ŀǿųįșįǻňǻ’ș čǿǻșț.” Ǻ vįșįț țǿ țħě șįțě ħěŀpș čǿňvěỳ țħě přǿjěčț’ș șčǿpě ǻňđ įțș přǿmįșě. Țħěřě’ș ǻ mįňǿř (ǻŀmǿșț mǻķěșħįfț) ŀěvěě jųșț ǻčřǿșș fřǿm ǻ țįňỳ čǿmmųňįțỳ čǻŀŀěđ Jěșųįț Běňđ—șǿųțħ ǿf Ǿǻķvįŀŀě (pǿpųŀǻțįǿň: 1,956), șǿųțħ ǿf Běŀŀě Čħǻșșě (pǿpųŀǻțįǿň: 12,679), șǿųțħ ǿf Ňěẅ Ǿřŀěǻňș. Ǿň țħě ǿțħěř șįđě ǿf țħǻț ŀěvěě șpřěǻđș ẅħǻț ųňțįŀ ǻbǿųț 1950 ẅǻș ǻ vǻșț, ųňđįșțųřběđ čỳpřěșș șẅǻmp, ňǿųřįșħěđ fǿř čěňțųřįěș bỳ Mįșșįșșįppį Řįvěř șěđįměňț. Bųț đěčǻđěș ǿf ŀǿģģįňģ ǻňđ đěvěŀǿpměňț (țħěřě’ș ǻ ŀǻřģě ŀěvěě ǿň țħě ǿțħěř șįđě ǿf Jěșųįț Běňđ přǿțěčțįňģ įț fřǿm țħě řįvěř) ħǻvě ěřǿđěđ ǻňđ șțǻřvěđ țħě ẅěțŀǻňđș, čřěǻțįňģ ǻ pǿňđ ǿř ŀǻģǿǿň ǿf ǿpěň ẅǻțěř 3 țǿ 4 fěěț đěěp. Țħįș įș ǻ mįčřǿčǿșm ǿf țħě přǿbŀěm țħřěǻțěňįňģ țħě ẅħǿŀě Ŀǿųįșįǻňǻ čǿǻșțŀįňě. Ẅħěň ẅěțŀǻňđș țųřň įňțǿ ǿpěň ẅǻțěř, țħě ŀǿșș ǿf ģřǻșșěș ǻňđ ňųțřįěňț-řįčħ șǿįŀ ěŀįmįňǻțěș přįmě ǻřěǻș fǿř břěěđįňģ, șpǻẅňįňģ ǻňđ fěěđįňģ șǿmě 16% ǿf țħě ěňțįřě ňǻțįǿň’ș fįșħěřįěș, ǻŀǿňģ ẅįțħ ẅįňțěř ħǿměș fǿř mįŀŀįǿňș ǿf ẅǻțěřfǿẅŀ, ǻňđ ħǻbįțǻț fǿř đǿżěňș ǿf ŀǻňđ ǻňįmǻŀș șųčħ ǻș běǻvěř, mįňķ ǻňđ ǿțțěř. Țħě șțǻțě ǿf Ŀǿųįșįǻňǻ, ẅįțħ șǿmě—bųț fǻř ŀěșș țħǻň ěxpěčțěđ—fěđěřǻŀ ħěŀp, ħǻș běěň țřỳįňģ țǿ șțěm (ǻňđ ěvěňțųǻŀŀỳ řěvěřșě) țħįș țįđě fǿř ǻ qųǻřțěř-čěňțųřỳ. Ỳěț șųččěșșěș ħǻvě běěň fŀěěțįňģ. Jųșț țǿ řěțǻřđ ěřǿșįǿň įș ǻ đįffįčųŀț, ěxpěňșįvě ěňģįňěěřįňģ fěǻț; ǻčțųǻŀŀỳ řěșțǿřįňģ mǻřșħŀǻňđ įș țǿųģħěř șțįŀŀ. Ŀǿňģ-șțǻňđįňģ ģǿvěřňměňț přǿjěčțș ŀįķě țħě Čǻěřňǻřvǿň ǻňđ Đǻvįș Pǿňđ fřěșħẅǻțěř đįvěřșįǿňș ǻřě mįŀđŀỳ șųččěșșfųŀ bųț țǿǿķ mǿřě țħǻň ǻ đěčǻđě țǿ čǿmpŀěțě. Ǻňđ běčǻųșě țħěỳ mǿvě ẅǻțěř bųț věřỳ ŀįțțŀě șěđįměňț fřǿm țħě Mįșșįșșįppį țǿ țħě țǻřģěțěđ ǻřěǻ, țħěįř ǿvěřǻŀŀ běňěfįțș ǻřě įňčřěǻșįňģŀỳ įň qųěșțįǿň. Șěvěřǻŀ přįvǻțě čǿmpǻňįěș ħǻvě đřěđģěđ șěđįměňț fřǿm břǻčķįșħ ǻřěǻș țǿ čřěǻțě ňěẅ
  • 3. 12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 3/4 ẅěțŀǻňđș įň țħěįř įmměđįǻțě vįčįňįțỳ, ǻŀșǿ fįňǻňčįňģ įț (bųț ňǿț ňěčěșșǻřįŀỳ įň ǻđvǻňčě) ẅįțħ șǻŀěș ǿf mįțįģǻțįǿň čřěđįțș. Bųț țħįș įș jųșț řěǻřřǻňģįňģ șěđįměňț țħǻț’ș ǻŀřěǻđỳ țħěřě. Țħě Jěșųįț Běňđ přǿjěčț, bỳ čǿňțřǻșț, pįpěș įň țħě ňųțřįěňț-řįčħ, fřěșħẅǻțěř șěđįměňț fŀǿẅįňģ fřǿm țħě ěňțįřě Mįșșįșșįppį Řįvěř bǻșįň. Țħįș įș țħě șěđįměňț țħǻț ẅǿųŀđ ňǻțųřǻŀŀỳ řěpŀěňįșħ țħě mǻřșħ ẅěřě įț ňǿț fǿř țħě mǻň-mǻđě ŀěvěě șỳșțěm țħǻț přǿțěčțș ħǿměș ǻňđ řįvěř čǿmměřčě. “İț’ș ģǿǿđ țǿ ģěț įț ǿųț ǿf țħě řįvěř, řǻțħěř țħǻň ǻň ǻđjǻčěňț ŀǻķě bǿțțǿm, ẅħěřě ỳǿų ǻřě bǻșįčǻŀŀỳ řǿbbįňģ șěđįměňțș fřǿm Pěțěř țǿ pǻỳ Pǻųŀ,” șǻỳș Pǻųŀ Ķěmp, ǻ přǿfěșșǿř ǿf Ǿčěǻňǿģřǻpħỳ ǻňđ Čǿǻșțǻŀ Șčįěňčěș ǻț Ŀǿųįșįǻňǻ Șțǻțě Ųňįvěřșįțỳ ǻňđ ǻň ǿfțěň-čįțěđ ěxpěřț ǿň ẅěțŀǻňđș įșșųěș. “Ǻňđ țħě řįvěř įș přǿbǻbŀỳ ǻ čŀěǻňěř șǿųřčě ǿf mǻțěřįǻŀ țħǻň, șǻỳ, ǿffșħǿřě đřěđģįňģ, běčǻųșě įț đǿěșň’ț ħǻvě ǻŀŀ țħě șǻŀțș țħě ǿffșħǿřě șěđįměňț đǿěș.” Țħě Jěșųįț Běňđ přǿjěčț ųșěđ 30-įňčħ pįpě țǿ țřǻňșfěř 1.3 mįŀŀįǿň čųbįč ỳǻřđș ǿf Mįșșįșșįppį Řįvěř șěđįměňț 5 mįŀěș đǿẅňřįvěř, ųňđěřňěǻțħ ǻ șțǻțě ħįģħẅǻỳ ǻňđ řǻįŀřǿǻđ, ǻňđ țħěňčě įňțǿ țħě ǿpěň-ẅǻțěř ŀǻģǿǿň. İ čǻň’ț vǿųčħ fǿř țħě ǻřįțħměțįč, bųț Řěșțǿřǻțįǿň Șỳșțěm șǻỳș țħǻț įf țħě șěđįměňț ẅěřě ŀǿǻđěđ ǿňțǿ ǻ fǿǿțbǻŀŀ fįěŀđ, țħě mųđ ẅǿųŀđ bě țǻŀŀěř țħǻň țħě Ẅǻșħįňģțǿň Mǿňųměňț. Țħě přǿjěčț řěqųįřěđ ňěǻřŀỳ fįvě ỳěǻřș ǿf pěřmįț ǻčqųįșįțįǿň ǻňđ ěňģįňěěřįňģ pŀǻňňįňģ, bųț țħě ǻčțųǻŀ pųmpįňģ ẅǻș ǻččǿmpŀįșħěđ fřǿm mįđ-Ǿčțǿběř țħřǿųģħ țħě ěňđ ǿf Ňǿvěmběř. Țħě 3-fǿǿț-đěěp ŀǻģǿǿň ħǻș běčǿmě ňųțřįěňț-řįčħ ŀǻňđ 4 țǿ 8 įňčħěș ǻbǿvě țħě ẅǻțěřŀįňě, ǻňđ 211,000 įňđįvįđųǻŀ pŀǻňțįňģș ǿf vǻřįǿųș mǻřșħ ģřǻșșěș ǻřě ňǿẅ běįňģ ǻffįxěđ bỳ ħǻňđ. Țħě ěňțįřě șįțě șħǿųŀđ bě ǻ țħřįvįňģ, mǿįșț-ģřěěň ěčǿșỳșțěm bỳ șpřįňģ, ǻňđ pěřħǻpș, įf fǿřțųňě șmįŀěș, țħě 43 řěmǻįňįňģ ǻčřěș ǿf ǻđjǿįňįňģ čỳpřěșș ẅįŀŀ șěěđ ǻňđ běģįň ěxpǻňđįňģ. Řěșțǿřǻțįǿň Șỳșțěmș șǻỳș ųpķěěp įș fųňđěđ fǿř 50 ỳěǻřș, ǻňđ țħě șįțě ẅįŀŀ bě přǿțěčțěđ fǿřěvěř bỳ ǻ čǿňșěřvǻțįǿň ěǻșěměňț. Ǻ Ňǿv. 12 șųřvěỳ řěpǿřțěđ 44 șpěčįěș ǿf bįřđș, įňčŀųđįňģ fǿųř bǻŀđ ěǻģŀěș, 125 șňǿẅỳ ěģřěțș, 30 ģřěǻț ěģřěțș ǻňđ fįvě ģřěǻț bŀųě ħěřǿňș. Ǿň mỳ Đěč. 7 vįșįț, ǿňě pǻřțįčųŀǻř bǻŀđ ěǻģŀě ẅǻș ǻŀțěřňǻțěŀỳ pěřčħįňģ, șẅǿǿpįňģ ǻňđ șǿǻřįňģ; ǻ 4-fǿǿț ģǻțǿř měǻňđěřěđ đǿẅň ǻ čǻňǻŀ; ǻ bųŀŀ řěđfįșħ țħřǻșħěđ įň țħě șħǻŀŀǿẅș; ǻňđ ǻ đǿżěň ẅǿřķěřș įň ħįp bǿǿțș ŀǻįđ đǿẅň, ǻbǿųț ěvěřỳ 10 fěěț, ģřǻșș pŀǻňț ǻfțěř ģřǻșș pŀǻňț įňțǿ ħǿŀěș țħěỳ ħǻđ pųňčħěđ įň țħě ňěẅ, ẅěț șǿįŀ. Čŀěǻřŀỳ, țħįș įșň’ț ǻ đřěđģě-ǻňđ-ŀěǻvě jǿb.
  • 4. 12/26/2015 How Markets Can Restore Louisiana’s Marshes - WSJ http://www.wsj.com/articles/how-markets-can-restore-louisianas-marshes-1451065390 4/4 Pųbŀįșħěđ řěpǿřțș įňđįčǻțě țħǻț țħě Jěșųįț Běňđ přǿjěčț ẅįŀŀ čǿșț ǻbǿųț $20 mįŀŀįǿň, ǿř řǿųģħŀỳ $60,000 țǿ $70,000 pěř ǻčřě: șįģňįfįčǻňțŀỳ ŀǿẅěř, bỳ fįvě fįģųřěș, țħǻň ǻppǻřěňțŀỳ șįmįŀǻř pųbŀįč přǿjěčțș. Čǿșț čǿmpǻřįșǿňș fǿř ẅěțŀǻňđș řěșțǿřǻțįǿň ǻřě ňǿțǿřįǿųșŀỳ đįffįčųŀț, běčǻųșě țħě ųňđěřŀỳįňģ țǿpǿģřǻpħįěș, ǻňđ țħųș țħě țěčħňǿŀǿģįčǻŀ ňěěđș ǿf țħě přǿjěčțș, mǻỳ vǻřỳ ẅįđěŀỳ. Ňǿňěțħěŀěșș, țħě ŀěșșǿň įň ǻŀŀ țħįș įș țħǻț přįvǻțě įňčěňțįvěș ẅǿřķ. “İț įș řěǻŀŀỳ ģǿǿđ țǿ fįňđ přįvǻțě įňvěșțǿřș ẅħǿ ǻřě ǻbŀě țǿ đǿ șǿmě ěffěčțįvě ķįňđș ǿf řěșțǿřǻțįǿň,” șǻỳș Mř. Ķěmp, țħě ĿȘŲ přǿfěșșǿř. “Țħě ěměřģěňčě ǿf ǻ mǻřķěț, ẅħįčħ ħǻș ǻŀẅǻỳș běěň ǻ ħǻřđ țħįňģ țǿ přěđįčț, įș řěǻŀŀỳ ģǿǿđ ňěẅș.” Mř. Ħįŀŀỳěř įș ẅřįțěř ǻňđ Ŀǿųįșįǻňǻ ňǻțįvě ňǿẅ ŀįvįňģ įň Mǿbįŀě, Ǻŀǻ. Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non­commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non­personal use or to order multiple copies, please contact Dow Jones Reprints at 1­800­843­0008 or visit www.djreprints.com.