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Production Lab Week One
The document outlines the structure and goals of a production lab for a Master's program. It discusses organizing lab projects that allow students to apply their skills, critically evaluate their work, and reflect on the process. An example lab project is provided where a student would edit a local website, experiment with different media, and engage readers while reflecting on what they learned. Key dates and assessments are provided for students to initiate, explore, and consolidate their lab projects.
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The document summarizes research from a study of 2,000 mobile media users on their usage of mobile media and perceptions of mobile advertising. Some key findings include:
- Users engage with mobile media daily for activities like listening to music, emails, games and finding local information. They perceive mobile media as innovative and personal.
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- However, many users avoid clicking on mobile ads due to concerns about costs and not knowing where links may take them. Ensuring ads are relevant, clear and build trust is important for mobile marketing.
Intro mobile marketing
Mobile marketing offers exciting opportunities but also challenges. It has the broadest reach of any technology and engages users with interactive content. However, it also has many standards, technologies, and channels. Best practices include keeping messages simple with a clear offer and achievable call to action while respecting privacy and regulations.
Copy of presentation gill
The document discusses how government agencies can engage customers through mobile platforms. It provides an overview of Directgov, a UK government website that receives 30 million visits per month across web, TV, and mobile channels. Directgov's mobile site launched in 2005 and now averages 250,000 unique visitors monthly. The most popular mobile content includes travel news, train times, job searches, and local searches. The summary recommends government agencies make information available via mobile as usage increases and it is an important channel to reach customers when and how they want.
Dma td 100627[2]
Mobile is becoming increasingly important for CRM as smartphones achieve widespread adoption. Case studies show how companies like Ribena, O2, Walkers and Shelter use mobile to engage customers, run promotions, and improve their brands. When developing a mobile campaign, objectives, audience and channels must be considered. Working with mobile agencies is important for strategy, design, apps, SMS, media planning and more. Various platforms exist for SMS, apps, and mobile websites. Analytics can track mobile activity. Good mobile site design makes products easy to view, provides fresh content, and offers personalized experiences.
M& s mobile_engagement_dma_v0.2[1][1]
The document discusses various mobile marketing campaigns run by Marks & Spencer including a back to school SMS campaign, dining in offers, and a freshly squeezed barcode campaign. It provides insights into the customer journeys, technologies used, and results of the campaigns such as click through rates and unique users. It also discusses best practices for mobile marketing campaigns including integrating with other channels, personalization, and testing concepts before wide rollout.
England context
The document provides an overview of the communications market in England, including:
1) Key facts about England's population size, age profile, income levels, and unemployment compared to the overall UK.
2) Coverage and availability of communications platforms and services in England is generally high, with broadband available to almost all homes, 2G coverage to 99% of users, and 3G coverage to 91% of the population.
3) Take-up of communications services in England, such as fixed telephony (86%), broadband (73%), and mobile phones (90%) is generally higher than the other UK nations and on par with or slightly higher than UK averages.
Recommended
Production Lab Week One
The document outlines the structure and goals of a production lab for a Master's program. It discusses organizing lab projects that allow students to apply their skills, critically evaluate their work, and reflect on the process. An example lab project is provided where a student would edit a local website, experiment with different media, and engage readers while reflecting on what they learned. Key dates and assessments are provided for students to initiate, explore, and consolidate their lab projects.
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The document summarizes research from a study of 2,000 mobile media users on their usage of mobile media and perceptions of mobile advertising. Some key findings include:
- Users engage with mobile media daily for activities like listening to music, emails, games and finding local information. They perceive mobile media as innovative and personal.
- Most users are comfortable with banner ads and interactive ad formats that are clear about what will happen if clicked.
- However, many users avoid clicking on mobile ads due to concerns about costs and not knowing where links may take them. Ensuring ads are relevant, clear and build trust is important for mobile marketing.
Intro mobile marketing
Mobile marketing offers exciting opportunities but also challenges. It has the broadest reach of any technology and engages users with interactive content. However, it also has many standards, technologies, and channels. Best practices include keeping messages simple with a clear offer and achievable call to action while respecting privacy and regulations.
Copy of presentation gill
The document discusses how government agencies can engage customers through mobile platforms. It provides an overview of Directgov, a UK government website that receives 30 million visits per month across web, TV, and mobile channels. Directgov's mobile site launched in 2005 and now averages 250,000 unique visitors monthly. The most popular mobile content includes travel news, train times, job searches, and local searches. The summary recommends government agencies make information available via mobile as usage increases and it is an important channel to reach customers when and how they want.
Dma td 100627[2]
Mobile is becoming increasingly important for CRM as smartphones achieve widespread adoption. Case studies show how companies like Ribena, O2, Walkers and Shelter use mobile to engage customers, run promotions, and improve their brands. When developing a mobile campaign, objectives, audience and channels must be considered. Working with mobile agencies is important for strategy, design, apps, SMS, media planning and more. Various platforms exist for SMS, apps, and mobile websites. Analytics can track mobile activity. Good mobile site design makes products easy to view, provides fresh content, and offers personalized experiences.
M& s mobile_engagement_dma_v0.2[1][1]
The document discusses various mobile marketing campaigns run by Marks & Spencer including a back to school SMS campaign, dining in offers, and a freshly squeezed barcode campaign. It provides insights into the customer journeys, technologies used, and results of the campaigns such as click through rates and unique users. It also discusses best practices for mobile marketing campaigns including integrating with other channels, personalization, and testing concepts before wide rollout.
England context
The document provides an overview of the communications market in England, including:
1) Key facts about England's population size, age profile, income levels, and unemployment compared to the overall UK.
2) Coverage and availability of communications platforms and services in England is generally high, with broadband available to almost all homes, 2G coverage to 99% of users, and 3G coverage to 91% of the population.
3) Take-up of communications services in England, such as fixed telephony (86%), broadband (73%), and mobile phones (90%) is generally higher than the other UK nations and on par with or slightly higher than UK averages.
HS2 faq's
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
HS2 case studies
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Briefing Notes- High Speed Rail: What it means for the West Midlands
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High speed rail creating opportunities - agenda
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Smartphone user research1
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Tim dma td 100629
The document discusses building mobile strategies for customer relationship management (CRM). It provides examples of companies that have successfully integrated mobile into their CRM, including Ribena, Colour Catcher, O2, Walkers, Shelter and Rimmel. It also outlines the key steps to planning a mobile campaign, including defining objectives, understanding audiences, choosing channels, executing plans, and measuring success. Additional sections provide guidance on working with mobile agencies, analyzing mobile campaign data, different mobile platforms, and designing effective mobile applications and sites. Emerging mobile technologies and their future impact are also explored, such as wearable devices, augmented reality, improved data networks, location-based services and mobile payments.
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The document discusses building mobile customer relationship management (CRM) strategies and provides case studies of companies that have successfully implemented mobile CRM. It outlines key considerations for mobile campaign development including objectives, target audiences, and working with mobile agencies. It also provides ideas for mobile design and analytics.
Making mobile marketing work programme
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Dave Harte- The Timely Information Project
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