Sales on Prime Day 2017 surpassed Black Friday and Cyber Monday, making it the biggest day ever in Amazon history. An event of this scale requires infrastructure that can easily scale to match the surge in traffic. In this session, learn how AWS and Amazon DynamoDB powered Prime Day 2017. DynamoDB requests from Amazon Alexa, the Amazon.com sites, and the Amazon fulfillment centers peaked at 12.9 million per second, a total of 3.34 trillion requests. Learn how the extreme scale, consistent performance, and high availability of DynamoDB let Amazon.com meet the needs of Prime Day without breaking a sweat.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How DynamoDB Powered
Amazon Prime Day 2017
Chris Suver
D i s t i n g u i s h e d E n g i n e e r , A m a z o n ( C D O )
D A T 3 2 6
N o v e m b e r 2 9 , 2 0 1 7
AWS re:INVENT

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Prime Day 2017
• 30 hours to shop for deals
• Sales on July 11 surpassed Black Friday and
Cyber Monday 2016
• The Prime Day 2017 event grew by more
than 60% compared to last year
• Tens of millions of Amazon Prime members
made a purchase
• More than 200,000 lightbulbs were
purchased by customers on Prime Day 2017

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Prime Day

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Services

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Services
with data

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What is a database?

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Scale
(circa 2003)

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Scale
(circa 2000)

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Catalog

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Catalog (cont’d.)

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How do you get there from here?

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{ customer_id: 207808519,
sku:" 207808519",
version:2,
product:{
can_be_giftwrapped:true,
binding:shoes,
brand:"DISCOS",
bullet_point:[
{value:"Outdoor-ready runner with mesh",lang:en_US},
{value:"Rearfoot GEL cushioning",lang:en_US},
{value:"Removable sockliner accommodates orthotics",lang:en_US}
],
upc:"887649299485",
} }
Key (hash):
207808519/C00K2DG90
Data in

13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
{ customer_id: 207808519,
sku:" 207808519",
version:2,
product:{
can_be_giftwrapped:true,
binding:shoes,
brand:"DISCOS",
bullet_point:[
{value:"Outdoor-ready runner with mesh",lang:en_US},
{value:"Rearfoot GEL cushioning",lang:en_US},
{value:"Removable sockliner accommodates orthotics",lang:en_US}
],
upc:"887649299485",
} }
Key (hash):
207808519/C00K2DG90
Data out

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Anything else?

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Ordering

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Ordering (cont’d.)

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Now…

18. Thousands of Amazon teams
using DynamoDB
Peak @ 12.9M RPS to
DynamoDB
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

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Summary
Prime Day is big
Single instance doesn’t cut it
DynamoDB for scale—up and down
Remember: schema, ACID, streams

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Amazon DynamoDB
F a s t a n d f l e x i b l e N o S Q L d a t a b a s e s e r v i c e f o r a n y s c a l e
Fast, consistent
performance
Highly scalable Fully managed Business-critical
reliability
Consistent single-digit millisecond
latency; DAX in-memory
performance reduces response
times to microseconds
Scaling to hundreds of
terabytes of data,
serving millions of
requests per second
Automatic provisioning
and infrastructure
management
Data is replicated across
multiple zones and
accessed through APIs

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Thank you!